Set a frequency cap in Google Display Network campaigns

Frequency capping limits the number of times your Google Display and Video ads appear to the same user. It doesn't apply to the Search Network. 

Instructions

How to set a frequency cap

1. Sign in to your Search Ads 360 account.
2. Navigate to a Google Ads account. 
3. From the page menu on the left, click Campaigns. 
4. Click the name of the display campaign that you’d like to add a frequency cap to. 
5. Select Settings in the page menu.
6. Click Additional settings.
7. Select Frequency capping.
8. Select an option: Let Google Ads optimize how often your ads show, or Set a limit.
9. If you set a limit: 
   1. Choose whether to limit impressions for the whole campaign, an ad group, or an ad.
   2. Enter the number of impressions. The value must be a whole number (such as 100, not 100.5).
   3. Select a time interval (per day, per week, or per month).
10. Click Save.

Related links

• Using ad delivery to set the pace of your ads
• Using custom ad scheduling in Google Ads