About bid adjustments
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This article applies to Google Ads and Microsoft Advertising accounts in Search Ads 360.
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This article applies to Google Ads and Microsoft Advertising accounts in Search Ads 360.
Bid adjustments allow you to show your ads more or less frequently based on where and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone or a specific location.
For instructions on how to set bid adjustments in Search Ads 360, go to how to add or remove a bid adjustment.
Learn more about bid adjustments in the Google Ads Help Center and the Microsoft Advertising Help Center.
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