About callout assets

Callouts can improve your text ads by promoting unique offers to shoppers, like free shipping or 24-hour customer service. When you create a callout, it appears with your ad on a computer or mobile device. When customers notice your ads, they get detailed information about your business, products, and services. Callout extensions can be created or edited at the account, campaign, or ad group level.

Here's what an ad with callouts might look like on a computer:

Learn more about callout assets work:

• Google Ads Help Center
• Microsoft Advertising Help Center

Next step: Create callout assets