Destination: Definition
A destination is a Google measurement product account that shares configuration with, and receives data from, a Google tag. You can add destinations to your Google tag to reuse your Google tag’s configuration and footprint on your site.
Currently, there are 4 destination types:
- Google Analytics 4 web data stream
- Google Ads account
- Floodlight configuration (used in Campaign Manager 360, Display & Video 360)
- Merchant Center conversion source
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