Dynamic data schemas
Data schemas define what types of data you can bind to creative elements in your dynamic ad.
To select a data schema:
- In the Dynamic panel, on the Bindings tab, click the Add dynamic bindings 👁 Image
button. The Dynamic Properties dialog opens. - If you previously selected a data schema, switch to the Data schema tab to change the schema.
The data schema that you should use depends on your ad platform and creative format:
- Make sure the ad environment is set to Google Ads.
- Select the data schema based on your business type:
- Retail
- Custom
- Hotels and rentals
- Hotels (HPA)
- Jobs
- Local deals
- Real estate
- Travel
- Education
- Flights
- App promo install
Learn more about feeds for Google Ads.
- Make sure the ad environment is set to Display & Video 360.
- Select Custom schema for the data schema type. You may need to sign in to the Google Account associated with your Studio account.
- Specify the Studio account, advertiser, and profile.
Learn more about Studio dynamic profiles.
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