Published April 9, 2026 – by Tech Insider Staff

Last updated: April 10, 2026

Apple’s first foldable iPhone has entered trial production at Foxconn, and Bloomberg’s Mark Gurman has confirmed the device is “on track” for a September 2026 launch alongside the iPhone 18 Pro and iPhone 18 Pro Max. With an estimated price tag above $1,999, a 7.8-inch inner display, and the A20 Pro chip, the iPhone Fold represents Apple’s boldest hardware gamble since the original iPhone – and a direct assault on Samsung’s seven-year dominance of the $31 billion foldable smartphone market.

The stakes could not be higher. Analyst Ming-Chi Kuo projects Apple will ship 3 to 5 million iPhone Fold units in its first year, with second-generation volumes potentially reaching 20 million by 2027. Global foldable shipments hit 27.6 million units in 2025, growing 25% year-over-year, and the market is projected to surge to $38.68 billion in 2026. Apple’s entry could single-handedly double the foldable category’s total addressable market – or expose the limits of premium pricing in an increasingly cost-conscious consumer landscape shaped by tariffs and inflation.

iPhone Fold Trial Production Begins at Foxconn

On April 6, 2026, Chinese leaker Instant Digital revealed that Foxconn had begun trial production of the iPhone Fold at its Zhengzhou facility, a critical milestone in Apple’s manufacturing pipeline. Trial production – known internally as PVT (Production Validation Testing) – typically precedes mass production by 8 to 12 weeks, placing Apple on track for a July 2026 mass production ramp-up if no critical defects surface during testing.

The timing is significant. Earlier the same week, a Nikkei Asia report suggested that production snags could delay the iPhone Fold by several months, sparking a brief sell-off in Apple supplier stocks. But within hours, Bloomberg’s Mark Gurman published a rebuttal, stating the iPhone Fold is “on track” for its expected September debut. “The device is not facing the kind of delays that would push it out of the fall window,” Gurman wrote in his Power On newsletter, citing people familiar with Apple’s production schedule.

Apple entered the Engineering Verification Testing (EVT) phase in late 2025, and the transition to trial production in early April 2026 suggests the company has resolved the most critical engineering challenges, including display crease reduction, hinge durability, and thermal management for the A20 Pro chip inside an ultra-thin 4.5mm chassis. However, industry sources caution that initial supply will be constrained for several weeks post-launch due to the complexity of foldable display manufacturing.

“Apple’s trial production timeline is actually ahead of where Samsung was with the original Galaxy Fold in 2019,” said Jeff Pu, analyst at Haitong International Securities. “The difference is that Apple has had years to learn from Samsung’s mistakes – crease visibility, hinge failures, screen protector peeling. They’ve had the luxury of being a fast follower rather than a pioneer.”

iPhone Fold Specs: A20 Pro Chip, 7.8-Inch Display, and 12GB RAM

Based on supply chain leaks and analyst reports from 9to5Mac, MacRumors, and Tom’s Guide, the iPhone Fold’s hardware specifications are taking shape. The device features a 7.76 to 7.8-inch inner OLED foldable display manufactured by Samsung Display with a resolution of 1920 x 2713 pixels, 120Hz ProMotion refresh rate, 428 PPI, HDR10+, Dolby Vision support, and 2,000 nits peak brightness. When folded, a 5.49-inch outer OLED display with 1422 x 2088 pixel resolution serves as the everyday interface.

👁 iPhone Fold Specs: A20 Pro Chip, 7.8-Inch Display, and 12GB RAM

The A20 Pro chip – Apple’s latest 3nm processor – powers the device alongside 12GB of LPDDR5X RAM, a significant upgrade from the 8GB found in the iPhone 17 series. Storage options range from 256GB to 1TB, with no microSD expansion. The camera system includes a 48MP triple rear array and a 24MP dual front camera setup, maintaining parity with the iPhone 18 Pro rather than compromising on optics to save space.

Specification	iPhone Fold (Rumored)	Samsung Galaxy Z Fold 6	Google Pixel Fold 2
Inner Display	7.8″ OLED, 120Hz	7.6″ AMOLED, 120Hz	8.0″ OLED, 120Hz
Outer Display	5.49″ OLED	6.3″ AMOLED	6.4″ OLED
Processor	A20 Pro (3nm)	Snapdragon 8 Gen 3	Tensor G4
RAM	12GB LPDDR5X	12GB LPDDR5X	16GB LPDDR5X
Storage	256GB / 512GB / 1TB	256GB / 512GB / 1TB	256GB / 512GB
Rear Camera	48MP + 48MP + 48MP	50MP + 12MP + 10MP	48MP + 10.8MP
Thickness (Folded)	~9.0mm	12.1mm	12.1mm
Weight	~230g (est.)	239g	283g
Starting Price	$1,999	$1,899	$1,799
Biometrics	Touch ID (side)	Fingerprint (side)	Fingerprint (side)

One notable omission: Apple is reportedly dropping Face ID from the iPhone Fold in favor of a side-mounted Touch ID sensor. The decision, first reported by Ming-Chi Kuo in January 2026, reflects engineering constraints – the True Depth camera system requires too much vertical space for the ultra-thin foldable design. This marks the first time Apple has shipped an iPhone without Face ID since the iPhone SE third generation in 2022.

iPhone Fold Price: Why Apple Is Betting on $1,999

Multiple supply chain sources and analyst estimates converge on a starting price between $1,999 and $2,349 for the iPhone Fold’s 256GB base model. The 512GB variant is expected at $2,199 to $2,610, while the 1TB configuration could reach $2,399 to $2,900 – making it comfortably the most expensive iPhone in Apple’s 19-year smartphone history.

The pricing strategy reflects both the genuine cost of foldable display manufacturing and Apple’s long-standing premium positioning. Samsung Display’s foldable OLED panels cost approximately $120 to $150 per unit – roughly 3x the cost of a standard iPhone OLED display. The hinge mechanism, which must withstand 200,000 or more folds without failure, adds another $30 to $50 in component costs. Combined with the A20 Pro chip, 12GB of RAM, and the triple camera system, the iPhone Fold’s bill of materials is estimated at $650 to $750, compared to approximately $500 for the iPhone 17 Pro Max.

“Apple is not competing on price in foldables – they never have in any category,” said Dan Ives, managing director at Wedbush Securities. “The $1,999 price point is actually strategic. It positions the iPhone Fold as a premium tier above Pro Max while signaling that Apple views foldables as a serious product category, not an experiment.”

The pricing also reflects the impact of ongoing U.S. tariffs on Chinese-manufactured goods. With 25% tariffs on tech components still in effect following the Liberation Day executive orders, Apple’s India-based production lines for the iPhone Fold may help mitigate some cost pressure, but the foldable display panels – manufactured exclusively in South Korea by Samsung Display and LG Display – add logistical complexity and cost to the supply chain.

Samsung’s 7-Year Head Start: The Competitive Landscape

Samsung has dominated the foldable smartphone market since launching the original Galaxy Fold in February 2019. By Q3 2025, Samsung commanded 64% of global foldable shipments, according to Counterpoint Research, up from 56% in Q3 2024 – a dominance built on six generations of iterative hardware improvement, aggressive carrier partnerships, and a trade-in ecosystem that reduces the effective cost of ownership.

But Samsung’s lead may be more fragile than the numbers suggest. The foldable market remains a niche within the broader smartphone industry, accounting for just 2.3% of total global smartphone shipments in 2025. Samsung has sold approximately 17.7 million foldable devices in 2025, impressive in isolation but modest compared to the 230 million total smartphones it shipped in the same period. The Galaxy Z Fold series, in particular, has struggled with declining year-over-year sales growth as early adopters have already upgraded and mainstream consumers balk at $1,800+ price tags.

Huawei is the second-largest foldable maker with approximately 15% market share in Q3 2025, driven by strong demand in China for the Mate X5 and Mate X6. Motorola’s Razr series and the OnePlus Open round out the competitive landscape, but neither commands more than 5% of global foldable shipments. Google’s Pixel Fold has seen limited traction outside the U.S. market.

“Apple doesn’t need to outsell Samsung on day one,” said Carolina Milanesi, president and principal analyst at Creative Strategies. “What Apple does is legitimize a category. When Apple enters foldables, it tells 1.2 billion active iPhone users that foldable technology has finally met Apple’s quality bar. That single signal will expand the total addressable market more than any Samsung marketing campaign ever could.”

The $31 Billion Foldable Market: Growth Trajectory and Apple’s Impact

The global foldable smartphone market reached an estimated $30.04 billion to $31.37 billion in revenue in 2025, depending on the research firm, with 27.6 million units shipped – a 25% year-over-year increase from 2024’s approximately 22 million units. Counterpoint Research projects that foldable shipments will grow 20.2% year-over-year in 2026, but this forecast was issued before Apple’s entry was confirmed and likely underestimates the category expansion Apple will drive.

👁 The $31 Billion Foldable Market: Growth Trajectory and Apple's Impact

Mordor Intelligence projects the foldable market will reach $38.68 billion in 2026 and grow at a 21.9% compound annual growth rate through 2033, when the market could reach $188.4 billion. Apple’s entry is the single largest variable in these projections. If Ming-Chi Kuo’s estimate of 3 to 5 million iPhone Fold units in 2026 proves accurate – and the average selling price hits $2,200 – Apple alone would contribute $6.6 billion to $11 billion in foldable revenue in its first partial year, representing 17% to 28% of the total market.

Year	Global Foldable Shipments	Market Revenue	YoY Growth	Samsung Share	Apple Share (Projected)
2022	14.2M units	$14.8B	+73%	62%	0%
2023	16.8M units	$18.5B	+18%	59%	0%
2024	22.1M units	$25.1B	+36%	56%	0%
2025	27.6M units	$31.4B	+25%	64%	0%
2026 (Projected)	33.2M units	$38.7B	+20%	48-52%	9-15%
2027 (Projected)	45M+ units	$52B+	+35%	40-45%	18-22%

The ripple effects extend beyond smartphones. Apple’s entry into foldables validates the form factor for enterprise applications, educational use cases, and productivity workflows that have so far been limited by Android’s fragmented foldable software ecosystem. With iOS 19 expected to include foldable-specific multitasking features, Apple could create a software moat that Android OEMs will struggle to match – much as it did with the App Store’s tablet-optimized apps after the iPad’s 2010 launch.

Display Technology: How Apple Solved the Crease Problem

The visible crease along the fold axis has been the foldable smartphone’s most persistent aesthetic and functional weakness. Samsung has reduced crease depth across six Galaxy Z Fold generations, but the fold line remains visible under direct light and perceptible under the fingertip. Apple, according to supply chain reports, has partnered with both Samsung Display and LG Display on a new ultra-thin glass (UTG) cover layer combined with a proprietary anti-crease coating that reportedly makes the fold “nearly invisible” under normal lighting conditions.

The approach involves a multi-layer display stack: a base OLED panel from Samsung Display, a UTG layer from Schott (the German glass manufacturer that supplies Samsung’s Galaxy Z Fold series), and an Apple-designed polymer coating that fills micro-gaps in the fold zone to create a smoother optical surface. Sources familiar with the display indicate that Apple has achieved a crease depth of less than 0.1mm, compared to the Galaxy Z Fold 6’s approximately 0.3mm crease depth.

The hinge mechanism is equally critical. Apple’s patented “multi-link hinge” system, detailed in several USPTO filings over the past three years, uses a watchband-style articulation with over 100 individual components. The design allows the device to fold completely flat – with no gap between the two halves – while distributing stress across the fold zone to minimize display fatigue. Apple has reportedly tested the hinge to withstand 400,000 fold cycles, double Samsung’s 200,000-cycle rating for the Galaxy Z Fold 6.

The A20 Pro Chip and Thermal Engineering Challenges

The iPhone Fold will ship with Apple’s A20 Pro chip, manufactured on TSMC’s second-generation 3nm process (N3P). The A20 Pro is expected to deliver a 15 to 20% improvement in CPU performance and a 25% improvement in GPU performance over the A19 Pro, while maintaining or improving power efficiency – a critical consideration for a device with a split battery design.

Thermal management is the primary engineering challenge. The iPhone Fold’s 4.5mm profile when unfolded leaves minimal room for heat dissipation compared to the iPhone 17 Pro Max’s 8.25mm thickness. Apple is reportedly using a vapor chamber cooling system – a technology already common in Android flagships but new to iPhones – combined with graphite thermal pads to spread heat across the device’s larger surface area when unfolded.

The split battery design – with cells in each half of the device – provides an estimated 4,000 to 4,200mAh total capacity, slightly less than the iPhone 17 Pro Max’s rumored 4,685mAh battery. Combined with the power demands of driving two displays, battery life is expected to be the iPhone Fold’s most significant compromise, with Apple likely targeting 18 to 20 hours of mixed usage compared to the iPhone 17 Pro Max’s 28-hour claim.

iOS 19 Foldable Features: Apple’s Software Advantage

Hardware specifications are only half the equation. Apple’s greatest competitive advantage in foldables may be iOS 19, which is expected to debut at WWDC 2026 in June with dedicated foldable support features. Based on code references discovered in iOS 18.4 betas and developer documentation leaks, Apple is building a foldable-optimized multitasking system that goes beyond Samsung’s Flex Mode.

👁 iOS 19 Foldable Features: Apple's Software Advantage

Expected features include a split-screen mode that allows two full-size iPhone apps to run simultaneously on the 7.8-inch inner display, a “tent mode” for video calls and media consumption, automatic app layout adaptation when transitioning between folded and unfolded states, and enhanced drag-and-drop between apps. Apple’s control over both hardware and software – a luxury Samsung doesn’t have with Android’s open-source model – enables tighter integration between fold state detection and UI response.

“The iPhone Fold is going to be the first foldable phone where the software feels purpose-built rather than retrofitted,” said Ben Bajarin, CEO of Creative Strategies. “Samsung has done impressive work with One UI, but they’re still building on top of Android’s tablet framework. Apple gets to design the foldable experience from the silicon up through the operating system. That end-to-end integration is Apple’s calling card, and it’s the reason people will pay $2,000 for this device.”

Supply Chain Risks: Samsung Display’s Dual Role

One of the most fascinating dynamics in the iPhone Fold story is Samsung Display’s dual role as both Apple’s primary foldable panel supplier and the display manufacturer for Samsung’s competing Galaxy Z Fold series. Samsung Display is a legally separate entity from Samsung Electronics’ mobile division, but the corporate relationship creates an inherent tension that Apple has managed carefully.

Apple has reportedly secured a multi-year supply agreement with Samsung Display for approximately 5 to 8 million foldable OLED panels annually, with LG Display serving as a secondary supplier. The panels are manufactured at Samsung Display’s Asan campus in South Korea, on production lines physically separated from those producing Galaxy Z Fold displays. Apple’s contract reportedly includes exclusivity clauses preventing Samsung Display from supplying identical panel specifications to any other customer for 12 months.

The supply chain extends through multiple countries. The A20 Pro chip is fabricated at TSMC’s facilities in Taiwan and Arizona. The hinge mechanism is manufactured by a consortium of Japanese precision engineering firms. Final assembly occurs at Foxconn’s Zhengzhou complex and, reportedly, at a new Tata Electronics facility in India – part of Apple’s ongoing effort to diversify manufacturing away from China.

Market Impact: What iPhone Fold Means for Apple’s $3.5 Trillion Valuation

Apple’s decision to enter the foldable market carries significant financial implications for a company with a market capitalization exceeding $3.5 trillion. The iPhone generates approximately 52% of Apple’s total revenue – $210 billion of the company’s $405 billion in fiscal 2025 revenue. Any new iPhone form factor that can capture incremental sales represents a meaningful growth vector for a product line that has seen slowing upgrade cycles.

If Apple ships 4 million iPhone Fold units in its first partial year (the midpoint of Kuo’s 3 to 5 million estimate) at an average selling price of $2,200, the device would generate approximately $8.8 billion in revenue – equivalent to a 4.2% boost to iPhone revenue and a 2.2% increase in total company revenue. By 2027, if second-generation volumes reach 20 million units as Kuo projects, the iPhone Fold line could contribute $44 billion annually, rivaling the iPad’s revenue contribution.

“The iPhone Fold isn’t just a new product – it’s a new pricing tier,” said Samik Chatterjee, analyst at J.P. Morgan. “Apple has successfully moved the iPhone’s average selling price from $600 in 2017 to over $900 in 2025 through the Pro and Pro Max tiers. The Fold creates a $2,000+ tier that could push Apple’s blended ASP toward $1,000 for the first time, even if it only captures 5 to 8% of total iPhone sales.”

Samsung’s Response: Galaxy Z Fold 7 and the Price War Ahead

Samsung is not standing still. The Galaxy Z Fold 7, expected in July 2026 – two months before the iPhone Fold’s September debut – will reportedly feature a thinner design, improved crease reduction, and a new Snapdragon 8 Gen 4 processor. Samsung is also expected to cut the Galaxy Z Fold 7’s starting price to $1,699, a $200 reduction from the Z Fold 6, in a clear effort to establish a price advantage before Apple enters the market.

👁 Samsung's Response: Galaxy Z Fold 7 and the Price War Ahead

Samsung’s strategy extends beyond hardware. The company has built a foldable ecosystem over seven years that includes optimized apps from over 1,000 partners, enterprise-grade Knox security for foldable devices, and a trade-in program that reduces the effective upgrade cost to $500 to $800 for existing Galaxy users. Samsung also benefits from its vertically integrated supply chain – manufacturing its own displays, memory chips, and processors – which provides cost advantages that Apple cannot match.

The competitive dynamic mirrors the broader smartphone market: Samsung offers a wider range of options at more accessible price points, while Apple controls the premium segment with superior integration between hardware, software, and services. In foldables, however, Samsung’s seven-year head start in consumer education, carrier partnerships, and real-world durability track record represents a genuine advantage that Apple will need time to overcome.

5 Predictions for the Foldable Market After iPhone Fold

1. Foldable shipments will exceed 45 million units in 2027. Apple’s entry will expand the total addressable market by drawing iPhone users who never considered a Samsung foldable. Combined with Samsung’s price cuts and new entrants from Chinese OEMs, the foldable category will grow 35% or more in 2027, significantly above the 20% growth projected before Apple’s announcement.

2. Samsung’s foldable market share will drop below 50% by Q4 2026. Apple only needs to capture 10 to 15% of the foldable market to push Samsung below the 50% threshold for the first time since foldables launched in 2019. Samsung will retain the unit volume lead but lose its majority position.

3. Apple will launch a clamshell “iPhone Flip” by 2028. Supply chain reports already point to a clamshell-style device in Apple’s pipeline, targeting the $999 to $1,499 price range currently dominated by Samsung’s Galaxy Z Flip and Motorola’s Razr. This device would democratize Apple’s foldable technology and dramatically expand shipment volumes.

4. The average selling price of foldable smartphones will decrease 15% by 2028. Apple’s entry will paradoxically drive prices down across the market as Samsung, Google, and Chinese OEMs cut prices to defend market share. The $1,500 to $1,700 price bracket will become the new mainstream for book-style foldables.

5. Foldables will cannibalize iPad mini sales within two years. The iPhone Fold’s 7.8-inch inner display is nearly identical to the iPad mini’s 8.3-inch screen. As foldable-optimized apps proliferate on iOS 19, many users will find that the iPhone Fold replaces both their iPhone and their iPad mini, creating a cannibalization dynamic that Apple will need to manage carefully.

Why the iPhone Fold Was 4 Years Late – and Why That Matters

Apple has been developing foldable iPhone prototypes since at least 2018, according to supply chain reports and patent filings. The company’s decision to wait until 2026 – four years after Samsung mainstreamed the form factor – reflects a calculated strategy of letting competitors absorb the risks of early adoption while Apple refined its approach.

The primary technical barriers included display durability (early foldable OLEDs were prone to dead pixels and uneven brightness along the fold line), hinge reliability (Samsung’s original Galaxy Fold suffered catastrophic hinge failures within days of reaching reviewers in April 2019), and crease visibility (a cosmetic issue that Apple’s design team reportedly considered unacceptable for a premium product). Each of these challenges required advances in materials science, precision manufacturing, and display chemistry that were not commercially viable at Apple’s quality standards until 2025.

Apple’s late entry also allowed it to benefit from dramatically lower component costs. Foldable OLED panel prices have fallen approximately 40% since 2020, while hinge mechanisms have dropped from $80 to $100 per unit to $30 to $50. These cost reductions make the $1,999 starting price possible – a price point that would have required a $2,500 to $3,000 tag if Apple had launched in 2022.

The Broader Hardware Market Context

The iPhone Fold arrives in a hardware market shaped by several converging forces. Big Tech’s $700 billion AI infrastructure spending has tightened supply chains for advanced semiconductors, though consumer chip supply has been less affected. The Samsung $73 billion semiconductor investment is partially motivated by the need to secure display and memory production capacity for its own foldable lineup and Apple’s growing orders.

👁 The Broader Hardware Market Context

Apple shipped more smartphones globally than any other manufacturer in 2025, overtaking Samsung for the first time in 14 years with total shipments of approximately 240 million units. The iPhone 17 series, launching alongside the iPhone Fold in September 2026, represents the standard upgrade cycle, while the Fold targets a new premium tier that doesn’t cannibalize Pro Max sales – Apple hopes – but rather attracts buyers who would otherwise have purchased a Samsung foldable or a separate iPhone-plus-iPad combination.

The Foxconn manufacturing ecosystem that produces the iPhone Fold is also navigating geopolitical pressures. Apple’s decision to add Tata Electronics in India as a second assembly partner reflects ongoing concerns about overreliance on Chinese manufacturing capacity. The India facility is expected to produce 10 to 15% of iPhone Fold units in the first year, rising to 25% by 2027.

What Wall Street Analysts Are Saying

Wall Street’s reaction to the iPhone Fold has been cautiously optimistic. Of the 45 analysts covering Apple, 38 maintain a Buy or Overweight rating, with an average 12-month price target of $248 – reflecting confidence that the iPhone Fold will contribute to revenue growth rather than margin compression.

The bear case centers on two risks: price sensitivity in a tariff-impacted economy and the possibility of first-generation hardware issues. Samsung’s original Galaxy Fold in 2019 and the Galaxy Z Fold 2 in 2020 both experienced well-publicized hardware failures that damaged the foldable category’s reputation. A similar stumble from Apple – even a minor one – could set back the entire foldable market.

The bull case focuses on Apple’s ability to expand the foldable market’s total addressable size. With 1.2 billion active iPhone users worldwide and an estimated 300 million users in the “upgrade window” (devices 3+ years old), even a 2% conversion rate to the iPhone Fold would produce 6 million units in annual sales – well above Kuo’s first-year estimates.

Related Coverage

For more context on the trends shaping the iPhone Fold’s market, see our related coverage:

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• Apple MacBook Neo: Inside the $599 Laptop That Could Reshape the $170 Billion PC Market
• Liberation Day Tariffs One Year Later: How 89,000 Lost Jobs Reshaped the Tech Industry
• AI Chips 2026: Complete Market Guide

FAQ: Apple iPhone Fold 2026

When will the iPhone Fold be released?

Bloomberg’s Mark Gurman has confirmed the iPhone Fold is on track for a September 2026 announcement alongside the iPhone 18 Pro and iPhone 18 Pro Max. Trial production began at Foxconn in April 2026, with mass production scheduled for July 2026. Some analysts, including Barclays’ Tim Long, have suggested shipments may slip to December 2026 if production challenges arise.

How much will the iPhone Fold cost?

Analyst estimates converge on a starting price of $1,999 for the 256GB base model. The 512GB model is expected at $2,199 to $2,610, and the 1TB variant could reach $2,399 to $2,900. These price points make the iPhone Fold Apple’s most expensive smartphone ever.

What size is the iPhone Fold screen?

The iPhone Fold features a 7.76 to 7.8-inch inner foldable OLED display with 120Hz ProMotion and a 5.49-inch outer OLED cover display. When unfolded, the inner screen is comparable in size to an iPad mini (8.3 inches), offering a tablet-like experience that folds into a pocket-sized device.

Does the iPhone Fold have Face ID?

According to supply chain reports from analyst Ming-Chi Kuo, the iPhone Fold will use a side-mounted Touch ID sensor rather than Face ID. The True Depth camera module requires too much space for the ultra-thin foldable design. This marks the first iPhone without Face ID since the iPhone SE third generation.

How does the iPhone Fold compare to Samsung Galaxy Z Fold?

The iPhone Fold offers a slightly larger inner display (7.8″ vs 7.6″), a significantly thinner profile (~9mm folded vs 12.1mm), Apple’s A20 Pro chip, and a triple 48MP camera system. Samsung’s advantages include seven years of foldable experience, a lower starting price ($1,699 expected for the Z Fold 7), and over 1,000 optimized foldable apps.

How many iPhone Folds will Apple sell?

Analyst Ming-Chi Kuo projects 3 to 5 million iPhone Fold units in the first year, with volumes rising to 20 million units by 2027. For context, Samsung shipped approximately 17.7 million foldable devices total in 2025. Apple’s projected first-year sales would make it the second-largest foldable brand immediately upon launch.