Gen Z’s Evolving Relationship with TikTok
TikTok still commands Gen Z's attention, but the loyalty, trust and magic that built its dominance are quietly eroding.
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The Age of Dissonance
Emerging tensions influencing identity, aspiration, and decision-making in the year ahead.
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America’s Great Wealth Transfer
Exploring the far-reaching impact on generations of Americans and their distinct perceptions of wealth management.
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The Joy Rematch
Quantifying the “joy gap” for sports: the difference between the experience sports fans have and the one they want.
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From Staff To Storytellers
Work culture has become public culture: are employees a brand’s most trusted storytellers?
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In The News
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Gen Z is turning their backs on social media except for this one app – and they don’t necessarily trust it
Findings from The Harris Poll’s TikTok Troubles: The Platform Gen Z Can’t Quit report.
Erin Keller The Independent -
Poll: Hispanic voters in Texas focus on costs — and want pols to hear them
Findings from a survey for TelevisaUnivision by The Harris Poll.
Margaret Talev Axios -
Survey: 1 in 3 young adults bet on sports before turning 21
Findings from a Harris Poll survey on behalf of the National Council on Problem Gambling.
David Purdum ESPN -
Two-thirds of Gen Z say they rely on self-taught skills to find a job
In a dire market, many workers may be banking on skills they teach themselves.
Eve Upton-Clark Fast Company -
Tinder says Gen Z still believes in true love—they just want a soft launch first
Gen Z still believes in love, according to a new Tinder x Harris Poll white paper.
Eve Upton-Clark Fast Company -
Why people are buying iPods again
Apple’s retired MP3 players are seeing a nostalgic resurgence.
Sami Sparber Axios -
The big red flag working parents look for in a job
Despite growing demand, childcare benefits remain scarce in many workplaces.
Pavithra Mohan Fast Company -
Harris Poll Finds ‘Opting Out’ Of The Economy Has Become A Movement
New Harris Poll research finds that Americans are “opting out” of the economy in 2026.
Richard Whitman MediaPost -
Most CIOs regret AI vendor, platform decisions: report
CIOs are grappling with major challenges around AI adoption.
Makenzie Holland CIO Dive
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