Advertising Privacy Settings on TVs & Streaming Devices
Home How to Opt Out Advertising Privacy Settings on TVs & Streaming Devices
How to Access and Manage Settings for your Advertising ID on:
Many internet-connected TVs and streaming devices (together, “TV Platforms”) provide consumers with privacy settings that adjust how the TV Platforms and streaming apps on those TV Platforms use data for advertising. One important setting allows you to manage or limit the use of advertising IDs provided by the TV Platforms.
Advertising IDs are unique identifiers assigned to each TV Platform. Advertising IDs may allow the TV Platform provider and streaming apps to identify the user of a TV Platform across different contexts for advertising purposes, including interest-based or targeted advertising.
Below are instructions explaining how to access and manage your advertising ID on popular TV Platforms. You can also follow instructions for adjusting privacy settings on web browsers and mobile devices.
These instructions are provided for informational purposes only, and may not be fully complete, accurate, or up-to-date. Privacy settings for different versions of the same device or software may vary. The NAI is not responsible for the functioning of TV privacy settings.
Updated September 15, 2025
Control Your Advertising ID on Amazon Fire TV
You can control the use of your advertising ID for interest-based ads on Amazon Fire TV devices.
The steps outlined below apply to Amazon Fire TV Version FireOS 8.
1. Opt Out or Reset Your Advertising ID
Allows you to control whether apps can access your advertising ID, or whether to replace your existing advertising ID with a new one.
2. Additional Resources
Privacy FAQ Here.
Controls on Apple TV
You can limit when streaming apps may request access to your advertising ID for interest-based ads (“tracking”) on your Apple TV .
Note: By default, apps on the Apple TV platform may request your permission to access your advertising ID for interest-based ads (described as “tracking” by the Apple TV Platform).
The steps outlined below apply to Apple TV tvOS 18.6.
1. Manage whether apps are allowed to ask permission to use your advertising ID.
Allows you to control whether apps on your Apple TV are allowed to request access to your advertising ID.
2. Additional Resources
Privacy FAQ for current versions of tvOS; and for older versions.
Controls on Google TV (Android TV OS)
You can manage how your advertising ID is used for interest-based ads on your Google TV.
Note: Some popular TV manufacturers such as Sony, TCL, and Hisense also use the Android TV operating system. Managing your advertising ID on those devices and others that use the Android TV operating system should be similar to the instructions provided below, however you may need to consult your device manufacturer’s website for instructions if there are any differences.
The steps outlined below apply to Google TV on Google Streamer, Android Version 14.
1. Delete or Reset Your Advertising ID
Allows you to control whether apps can access your advertising ID, or whether to replace your existing advertising ID with a new one.
2. Additional Resources
Privacy FAQ Here.
Control Your Advertising ID on Roku
You can manage how your advertising ID is used for interest-based ads on Roku streaming devices and TVs.
The steps outlined below apply to Roku software version 14.6
1. Delete or Reset Your Advertising ID
Allows you to control whether apps can access your advertising ID, or whether to replace your existing advertising ID with a new one.
2. Additional Resources
Privacy FAQ Here.
Controls on Samsung TV (Tizen OS)
You can manage the use of your advertising ID for interest-based ads on a Samsung TV..
These steps were carried out on Samsung TV with Tizen OS version T-PTMAKUC-1661.6, BT-S.
1. Reset Your Advertising ID
Allows you to replace an existing advertising ID with a new one.
2. Additional Resources
- Privacy FAQ Here.
- Tizen ID for Advertising.