VOOZH about

URL: https://thenewstack.io/amazon-q-a-genai-to-understand-aws-and-your-business-docs/

⇱ Amazon Q, a GenAI to Understand AWS (and Your Business Docs) - The New Stack


TNS
SUBSCRIBE
Join our community of software engineering leaders and aspirational developers. Always stay in-the-know by getting the most important news and exclusive content delivered fresh to your inbox to learn more about at-scale software development.
REQUIRED
It seems that you've previously unsubscribed from our newsletter in the past. Click the button below to open the re-subscribe form in a new tab. When you're done, simply close that tab and continue with this form to complete your subscription.
The New Stack does not sell your information or share it with unaffiliated third parties. By continuing, you agree to our Terms of Use and Privacy Policy.
Welcome and thank you for joining The New Stack community!
Please answer a few simple questions to help us deliver the news and resources you are interested in.
REQUIRED
REQUIRED
REQUIRED
REQUIRED
REQUIRED
Great to meet you!
Tell us a bit about your job so we can cover the topics you find most relevant.
REQUIRED
REQUIRED
REQUIRED
REQUIRED
REQUIRED
Welcome!

We’re so glad you’re here. You can expect all the best TNS content to arrive Monday through Friday to keep you on top of the news and at the top of your game.

What’s next?

Check your inbox for a confirmation email where you can adjust your preferences and even join additional groups.

Follow TNS on your favorite social media networks.

Become a TNS follower on LinkedIn.

Check out the latest featured and trending stories while you wait for your first TNS newsletter.

PREV
1 of 2
NEXT
VOXPOP
As a JavaScript developer, what non-React tools do you use most often?
Angular
0%
Astro
0%
Svelte
0%
Vue.js
0%
Other
0%
I only use React
0%
I don't use JavaScript
0%
Thanks for your opinion! Subscribe below to get the final results, published exclusively in our TNS Update newsletter:
NEW! Try Stackie AI
From clobbered drafts to real-time sync
Apr 14th 2026 10:00am, by David Moore
TypeScript 6.0 RC arrives as a bridge to a faster future
Mar 14th 2026 9:00am, by Darryl K. Taft
Mastra empowers web devs to build AI agents in TypeScript
Jan 28th 2026 11:00am, by Loraine Lawson
2023-11-29 08:47:38
Amazon Q, a GenAI to Understand AWS (and Your Business Docs)
Cloud Services

Amazon Q, a GenAI to Understand AWS (and Your Business Docs)

Ben Schreiner, AWS Head of Business Innovation, envisions Amazon Q helping small and medium businesses get up to speed with the cloud service.
Nov 29th, 2023 8:47am by Joab Jackson
👁 Featued image for: Amazon Q, a GenAI to Understand AWS (and Your Business Docs)
Amazon Web Services VP Swami Sivasubramanian explains the benefits of Amazon Q at AWS Re:Invent 2023.

Amazon Web Services has such a bewildering array of cloud services, the company itself now admits that it needs an AI assistant to get the best use from them.

Tuesday, at the company’s annual Re:Invent user conference in Las VegasAWS introduced Amazon Q, a generative AI-powered assistant designed to make sense of the palette of AWS tools available, and even help the business users understand the company data on hand.

Amazon Q, initially in @awscloud’s Cloud Catalyst, is a new generative AI-based chat to help devs get started on building projects within AWS, with step-by-step instructs, debugging, test automation, connects to business apps, your specific domain logic, etc.. #awsreinvent2023 pic.twitter.com/AiTJsPx0B5

— Joab Jackson (@Joab_Jackson) November 28, 2023

Amazon Q provides AWS Expertise

👁 Image

Ben Schreiner, AWS head of business innovation, sees Amazon Q making a big impact on small businesses who may not have the expertise to use AWS to its fullest.

In many cases, Q could help potential users of AWS in a major way, noted Ben Schreiner, AWS head of business innovation, in an interview with TNS.

“AWS is built for builders built by engineers, for engineers, and it is great. It can be intimidating to those that maybe don’t have that background, or, don’t have developers at their disposal,” Schreiner said.

Scheiner’s office helps small and medium businesses (SMBs) get the most from AWS, through the use of solutions libraries and other tools. Unlike enterprises or web-scale companies, most smaller organizations do not have a deep bench of developers or operations help. So a tool like Q could help them get to the next level of cloud usage, Schreiner said.

“The ‘how’ is the hard part,” Schreiner said. With Q, “I don’t have to know how to do it, I just have to know how to ask the question.”

Developers and Analysts

AWS expects two sets of users for Q: developers and analysts.

For developers, Q offers a conversational interface from the IDE that can step users through all the steps to spin up a service. The newbie can ask a questions from the general (“What are AWS serverless services to build serverless APIs?”) to the highly specific (“I’m planning to create serverless APIs with 100k requests/day. Each request needs to look up into the database. What are the best services for this workload?” ):

👁 Image

You can also ask it to suggest the best resource for a particular workload, such as what the best instance is to run a web server. Which is the most cost-effective Gravitron instance should you use for training your models? Q does the calculations.

Amazon Q can also help debug AWS services. Why doesn’t the AWS Lambda function interact with an Amazon DynamoDB table? Q will do some rooting around its extensive knowledge base of AWS services…

👁 Image

This service, now available in preview, is available Amazon CodeCatalyst and as a plug-in for Visual Studio and will soon also be extended to various IDEs.

Amazon Q for Business Users

Q is also available for QuickSight, Amazon’s tool for business analysis, offering to help out with some of the more routine tasks of the business manager.

For instance, it can create projects from a set of data, write executive summaries and even, in AWS words, build a narrative.

Using natural language on the Amazon QuickSight dashboard, a user can ask to build a story around a set of data. Q will extract data insights and statistics from selected visuals, then summarize what the data may mean for the business, and even suggest ideas for specific goals.

👁 Image

Pricing for Q starts at US$20/month for the business package and $25/month for the developer edition.

.@awscloud Redshift query editor now can turn natural language into SQL, thx to #AmazonQs understanding the data warehouse tables. “If you need help creating custom SQL, you can turn your natural language prompts into customized recommendations.”-@SwamiSivasubram #awsreinvent2023 pic.twitter.com/KF1GqJcz5d

— Joab Jackson (@Joab_Jackson) November 29, 2023

TRENDING STORIES
Joab Jackson is a senior editor for The New Stack, covering cloud native computing and system operations. He has reported on IT infrastructure and development for over 30 years, including stints at IDG and Government Computer News. Before that, he...
Read more from Joab Jackson
SHARE THIS STORY
TRENDING STORIES
Amazon Web Services is a sponsor of The New Stack. 
SHARE THIS STORY
TRENDING STORIES
TNS DAILY NEWSLETTER Receive a free roundup of the most recent TNS articles in your inbox each day.
The New Stack does not sell your information or share it with unaffiliated third parties. By continuing, you agree to our Terms of Use and Privacy Policy.