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It’s hard to think of a technology more championed for its potential than blockchain. At the same time, I don’t know of another technology associated with more deployment failures and abandoned projects — the latest being the shutdowns of Maersk/IBM TradeLens and the Australian Securities Exchange’s blockchain.
It’s not hard to see why so many business and technology leaders got excited about blockchains. This technology has the ability to provide highly valuable outcomes for businesses of all sizes. The biggest draw is that blockchain can enable real-time data sharing across multiple parties, clouds and geographies — and it can guarantee that all copies, regardless of where they are or who owns or operates them, are always consistent, complete and correct.
For any business — and certainly for supply chains and financial services — those accuracy and efficiency outcomes are powerful. Think about it: If a car manufacturer can’t communicate with its partners in real time, it will struggle to ship cars faster and more cost effectively. Chocolate providers can’t track the source of cacao beans and communicate provenance to buyers without accurate supply chain tracking. And travel agencies can’t give their passengers the best itineraries at the best price if they don’t have access to the latest information on available seats and customer profiles.
Despite its potential, so far blockchain has not lived up to those promises. But this doesn’t have to be the end of the story.
There are a variety of reasons why first-generation blockchains like Ethereum and Hyperledger Fabric continue to fail in enterprise settings, but the tl;dr is simple: They are too costly, too complex and take way too much time to implement before seeing real return on investment. Other missing features and capabilities in first-generation chains include:
… and the list goes on. It’s no wonder that even well-designed and fully funded blockchain projects by Fortune 100 companies have continued to fail left and right: The technology simply wasn’t ready for use in a corporate environment.
When we look at history, often the second wave of a technology ends up succeeding where the first wave failed. Emerging second-generation blockchains have been able to learn from the mishaps and missing features of the first generation, and there are real glimmers of success in the latest innovations:
Blockchain project failures to date don’t mean the technology is doomed forever. Done right, distributed ledgers and blockchains represent the most cost-effective way to perform business-to-business data sharing and have the potential to save companies millions in reconciliation expenses that result from out-of-date, incomplete or partially incorrect data. Simply not having those problems — or the personnel needed to address them on a daily basis — can significantly help the bottom line.
We are still in the early days of innovating for the next wave of Web3 technology. While these early failures are frustrating, they also provide critical product feedback needed to course correct and bring the next generation of blockchains to their full potential as business and cloud infrastructure solutions.