VOOZH about

URL: https://thenewstack.io/opentelemetry-gaining-traction-from-companies-and-vendors/

⇱ OpenTelemetry Gaining Traction from Companies and Vendors - The New Stack


TNS
SUBSCRIBE
Join our community of software engineering leaders and aspirational developers. Always stay in-the-know by getting the most important news and exclusive content delivered fresh to your inbox to learn more about at-scale software development.
REQUIRED
It seems that you've previously unsubscribed from our newsletter in the past. Click the button below to open the re-subscribe form in a new tab. When you're done, simply close that tab and continue with this form to complete your subscription.
The New Stack does not sell your information or share it with unaffiliated third parties. By continuing, you agree to our Terms of Use and Privacy Policy.
Welcome and thank you for joining The New Stack community!
Please answer a few simple questions to help us deliver the news and resources you are interested in.
REQUIRED
REQUIRED
REQUIRED
REQUIRED
REQUIRED
Great to meet you!
Tell us a bit about your job so we can cover the topics you find most relevant.
REQUIRED
REQUIRED
REQUIRED
REQUIRED
REQUIRED
Welcome!

We’re so glad you’re here. You can expect all the best TNS content to arrive Monday through Friday to keep you on top of the news and at the top of your game.

What’s next?

Check your inbox for a confirmation email where you can adjust your preferences and even join additional groups.

Follow TNS on your favorite social media networks.

Become a TNS follower on LinkedIn.

Check out the latest featured and trending stories while you wait for your first TNS newsletter.

PREV
1 of 2
NEXT
VOXPOP
As a JavaScript developer, what non-React tools do you use most often?
Angular
0%
Astro
0%
Svelte
0%
Vue.js
0%
Other
0%
I only use React
0%
I don't use JavaScript
0%
Thanks for your opinion! Subscribe below to get the final results, published exclusively in our TNS Update newsletter:
NEW! Try Stackie AI
From clobbered drafts to real-time sync
Apr 14th 2026 10:00am, by David Moore
TypeScript 6.0 RC arrives as a bridge to a faster future
Mar 14th 2026 9:00am, by Darryl K. Taft
Mastra empowers web devs to build AI agents in TypeScript
Jan 28th 2026 11:00am, by Loraine Lawson
2023-04-19 08:53:53
OpenTelemetry Gaining Traction from Companies and Vendors
sponsor-hashicorp,sponsored-topic,
Cloud Native Ecosystem / Data / Observability

OpenTelemetry Gaining Traction from Companies and Vendors

Elastic and OpenTelemetry will merge standards as more companies embrace OpenTelemetry to improve user experience and cut costs.
Apr 19th, 2023 8:53am by Loraine Lawson
👁 Featued image for: OpenTelemetry Gaining Traction from Companies and Vendors
Photo by Tim Gouw via Pexels

AMSTERDAM — At its heart, OpenTelemetry is about identifying problems in complex systems to create a better user experience. But to do that, it has to make sense of petabytes of data across thousands, even hundreds of thousands, of nodes.

Essentially, telemetry monitors three sources:

  • Logs
  • Metrics
  • Traces (which monitor the pathways for interactions, such as end-to-end transactions and what happens between services)

Having competing standards for dealing with this information obviously becomes a hindrance to interpreting that information. And yet that’s historically what has happened, said Austin Parker, head of developer relations at Lightstep and a maintainer with OpenTelemetry, a CNCF incubating project.

“What we’re trying to do is bring all those people together, because all these projects have more in common than they have apart,” Parker told The New Stack. “Observability requires you as a developer or an operator to bring together all these different types of data and these different technologies and blend them to really get insights about what’s going on.”

Infrastructure enables innovation. HashiCorp provides consistent workflows to provision, secure, connect, and run any infrastructure for any application.
Learn More
The latest from HashiCorp

Merged Standards Announced

That’s why it’s significant that one of the more popular standards — Elastic Common Schema, by the observability and security company Elastic — is merging into the OpenTelemetry Semantics Convictions. The Elastic Common Schema defines a common set of fields to be used when storing event data in Elasticsearch, such as logs and metrics. OpenTelemetry will create a dedicated working group to maintain the merged standard. The group announced the merger at Tuesday’s Observability Day, held in Amsterdam as part of the KubeCon+CloudNativeConEurope 2023 conference.

The result, wrote Microsoft’s OpenTelemetry project representative Reiley Yang, will be “more consistent signals across a different pillar of observability and security events.”

Adoption Growing for OpenTelemetry

OpenTelemetry is gaining traction across industries, with most companies now having some level of adoption, Parker said.

“We’re moving from smaller pre-production or internal workloads to go into full production, more important workloads and beyond those smaller Kubernetes clusters into bigger ones,” Parker said. “That’s because the project is still growing and changing pretty rapidly.”

Telemetry vendors are also joining the effort. Recently, observability company Sumo Logic announced it was “all in” on OpenTelemetry and on Tuesday Lightstep/ServiceNow said it will “deepen” its commitment to the OpenTelemetry project by “enabling customers to run non-vendor-specific components across environments when they adopt native OpenTelemetry tooling for complete telemetry portability.” Specifically, ServiceNow’s Lightstep team will commit to open source and upstream all OpenTelemetry enhancements generated from the Lightstep engineering team.

“At Lightstep, we’ve seen many organizations grapple with ‘cloud native sticker shock’ as they come to understand that these complex systems require sifting through massive amounts of data across architectures and proprietary solutions,” the company stated in its announcement. “In today’s macroeconomic environment, organizations are looking to reduce costs while driving innovation, especially when it comes to cloud native applications.”

Cutting Costs with OpenTelemetry

OpenTelemetry can help companies find those savings, which may account for its booming rise in popularity given the macroeconomic climate.

“What we’re seeing, especially in these very large orgs that are going through cloud transformations, is Kubernetes is kind of an unknown for them,” Parker said. “As they add more services, and they get more complex, it just gets more and more confusing, and their existing tools don’t really cover it.”

That’s where OpenTelemetry comes into play by providing a standard for collecting data, modeling data and bringing together different data sources.

“Observability isn’t a set of products. It’s this practice of how are you using all this data to understand your system, and to understand your system, you need more than just logs, you need more than just metrics, you need more than just traces,” Parker said. “We bring those together, and help you layer those different types of data together so that you can get better answers to your questions so you can really understand what’s going on.”

All of which can lead to a better end user experience because it provides insight into what matters, he added.

“By understanding, you can really focus on how is performance connected to my end user, how am I ensuring that my customers are having a great time using my application — that I’m actually making them happy versus having a bunch of disconnected performance metrics that don’t really tell me what’s going on,” Parker said.

CNCF paid travel and accommodations for The New Stack to attend the KubeCon+CloudNativeConEurope 2023 conference. Check back often this week for all things KubeCon+CloudNativeCon Europe 2023. The New Stack will be your eyes and ears on the ground in Amsterdam!

Infrastructure enables innovation. HashiCorp provides consistent workflows to provision, secure, connect, and run any infrastructure for any application.
Learn More
The latest from HashiCorp
TRENDING STORIES
Loraine Lawson is a veteran technology reporter who has covered technology issues from data integration to security for 25 years. Before joining The New Stack, she served as the editor of the banking technology site Bank Automation News. She has...
Read more from Loraine Lawson
SHARE THIS STORY
TRENDING STORIES
TNS owner Insight Partners is an investor in: Pragma.
SHARE THIS STORY
TRENDING STORIES
TNS DAILY NEWSLETTER Receive a free roundup of the most recent TNS articles in your inbox each day.
The New Stack does not sell your information or share it with unaffiliated third parties. By continuing, you agree to our Terms of Use and Privacy Policy.