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⇱ From analytics to actual application: the case of Customer Lifetime Value | Towards Data Science

From analytics to actual application: the case of Customer Lifetime Value

Part one of a comprehensive, practical guide to CLV techniques and real-world use-cases

Katherine Munro
1 min read
👁 Distributions of low (red), medium (yellow) and high (green) CLV customers for different age segments. Source: Author provided.
Distributions of low (red), medium (yellow) and high (green) CLV customers for different age segments. Source: Author provided.

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Katherine Munro

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