Here are some exciting coming attractions from Paramount.
— Quote from a bumper that often appeared on old Paramount video tapes
Trailers, teasers, ads, posters, public demos - they are all about getting people to know about an upcoming work, and to get people interested in seeing/reading/playing/listening to it.
Of course hype is only half of this. Upon release, people have to like the work, but people still have to know it's out there.
It can be a tough task, one that marketing departments and advertising firms have spent years trying to perfect. But a well-done campaign can be the difference between blockbusters and flops.
Tropes:
Categories:
- Actor IS the Title Character
- Advertising by Association
- Clickbait Gag
- Covers Always Lie
- Deceptively Silly Title
- Evil Overlooker
- Floating Head Syndrome
- In a World…
- Juxtaposed Halves Shot
- Leg Cling
- Misplaced-Names Poster
- Missing Trailer Scene
- Montage Ends the VHS
- Moody Trailer Cover Song
- Most Definitely Not a Musical
- Never Trust a Trailer
- On the Next
- "On the Next Episode of…" Catchphrase
- Pistol Pose
- Preview Piggybacking
- Previews Pulse
- Quotes Fit for a Trailer
- Real Trailer, Fake Movie
- Recycled Trailer Music
- "Say My Name" Trailer: The main character's name is repeated many times by other people in the trailer.
- Sean Connery Is About to Shoot You
- Sir Not-Appearing-in-This-Trailer
- Stab the Sky
- Stock Trailer Music
- Superdickery
- Sweeps Week Lesbian Kiss
- Tainted by the Preview
- Tonight, Someone Dies
- Tonight, Someone Kisses
- Touch of the Monster
- Trailer Spoof
- Trailers Always Spoil
And now, our Feature Presentation.