Support of all relevant identifiers, enrichment of the ad server call with external ID, cross-client targeting & capping and 1st party user ID service.

Price-optimized delivery of I/O campaigns and programmatic inventory, taking into account the target achievement of I/O campaigns as well as evaluation and detailed presentation of opportunity costs. Integration of the Yieldlab SSP by means of individual and automated server-to-server integration.

Adition supports effective inventory forecasting to ensure campaign targets are met, automated reporting and customizable custom reports with provision on FTP or by e-mail as well as the option of raw data exports.

AdSlot-oriented or context-related inventory model with fully dynamic inventory selection in the areas of campaign creation and reporting.

Asynchronous website integration with own JS library, server-side integration via proxy solution and ad server delivery via customer-owned subdomain.

User-friendly SDK for simple native app integration and modern architecture offers fully customizable options for in-app banner delivery – both native and webview-based.

Hosting, encoding and delivery of video and audio advertising media in accordance with the VAST 4.x standard, mezzanine functionality and dynamic AdPod generation.

Adition provides PostView and PostClick analysis for detailed conversion evaluation of the customer journey.

Evaluation of unique client reach based on various identifiers – across orders, campaigns and channels.

Dynamic tracking code inheritance for efficient control of 3rd party tracking at advertiser, order, campaign and ad media level.

Adition provides IAB-compliant video hosting and encoding in accordance with the VAST 4.x standard with file sizes of up to 500M, bit rates of up to 12,000 kb/s and full event tracking.