This August, the highly anticipated Vogue Scandinavia was launched. Comprising a whole region, the edition covers the Nordic countries of Norway, Sweden, Denmark, Finland and Iceland. The magazine aims to be an emblem of modern Nordic fashion, combining elements from all the Nordic countries to highlight the characteristics of their unique fashion.
Vogue is with its vast history and global impact considered a worldwide fashion authority. The power of Vogue and the impact of being featured in a Vogue magazine has acquainted the magazine a status of a guiding star for readers and brands to follow. Therefore, the launch of Vogue Scandinavia marks a significant moment in the Scandinavian fashion history.
The 28th edition of Vogue: Vogue Scandinavia
By publishing Vogue Scandinavia in English, the magazine isn’t only made easy accessible for the Nordic countries, but worldwide. In addition to representing key features of Scandinavian fashion, the magazine takes a political stand on concerns and values of the Nordic region.
Vogue: a fashion history
With its long history and establishment, Vogue Magazine has heavily influenced the development of the fashion magazine industry. Furthermore, its impact on fashion trends remains prevalent to this day. In 2009, The New York Times named Vogue “high fashion’s bible”.
Vogue Scandinavia ethos: Sustainability on the front page
“Our goal is to give back more than we consume, to become carbon negative throughout our whole value chain”
– Mariann Jacobsson, Vogue Scandinavia’s Head of Sustainability.
The fashion industry is notorious for its environmental footprint; Vogue Scandinavia is hence putting a heavy emphasis on how one can lead a more modern and sustainable fashion consumption. This is not only represented through the content of the magazine, but in all levels of the production chain. Vogue Scandinavia is transparent in their sustainable processes, from how the paper of the magazine is locally sourced and produced in the Finnish woods, to how they have cut out plastic wrapping and gone for a more environmentally-safe wood fibre packaging.
To further minimise waste and be more sustainable, Vogue Scandinavia will be the first edition of Vogue not to be sold in physical shops. Its 6 yearly issues are exclusively to be bought on the online Vogue Scandinavia platform. With the publishing industry becoming more digitalised, Vogue Scandinavia solely being represented online utilises the advantages of online platforms. Vogue Scandinavia aims to serve its readers as a three-dimensional experience consisting of look, smell and sound; scented paper and digitally sourced sound.
“We hope to inspire our stakeholders, industry colleagues, and our loyal readers to make small changes for good. A small step made by many people creates a movement, and we are proud to be leading this movement in our industry.”
Meet the Editors
Marianne Theodorsen
Marianne Theodorsen is the Handbag Expert at Vogue Scandinavia.
Jennifer Nilsson
Jennifer Nilsson is the Social & Commercial Media Editor at Vogue Scandinavia.
Rebecka Thorén
Rebecka Thorén is the Assistant to the Editor-in-Chief at Vogue Scandinavia.
How to reach the Editors
If you wish to subscribe to our Vogue Scandinavia list, please contact us here:
Sarah is the Lifestyle Researcher for the Danish market at VOCAST. She is very passionate about the fashion industry and along with her work at VOCAST she studies Communication at Copenhagen Business School.
Sara is the Norwegian Market Coordinator at VOCAST, responsible for Norwegian fashion and lifestyle research. When not at VOCAST, she studies Brand and Communications at Copenhagen Business School. Besides work and studies, she is a travel, music, and movie enthusiast.
Josefine is the Swedish Market Coordinator, responsible for the fashion and lifestyle research and coordination within the Swedish market. Alongside her work, at VOCAST she is finishing her studies in Communication Design & Media in Copenhagen.
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