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The Software Architect Elevator: Redefining the Architect's Role in the Digital Enterprise


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As the digital economy changes the rules of the game for enterprises, the role of software and IT architects is also transforming. Rather than focus on technical decisions alone, architects and senior technologists need to combine organizational and technical knowledge to effect change in their companyโ€™s structure and processes. To accomplish that, they need to connect the IT engine room to the penthouse, where the business strategy is defined.

In this guide, author Gregor Hohpe shares real-world advice and hard-learned lessons from actual IT transformations. His anecdotes help architects, senior developers, and other IT professionals prepare for a more complex but rewarding role in the enterprise.

This book is ideal for:

  • Software architects and senior developers looking to shape the companyโ€™s technology direction or assist in an organizational transformation
  • Enterprise architects and senior technologists searching for practical advice on how to navigate technical and organizational topics
  • CTOs and senior technical architects who are devising an IT strategy that impacts the way the organization works
  • IT managers who want to learn whatโ€™s worked and what hasnโ€™t in large-scale transformation
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From the Publisher

About the Book

Architects play a critical role as a connecting and translating element, especially in large organizations where departments speak different languages, have different viewpoints, and drive toward conflicting objectives. Many layers of management only exacerbate the problem as communicating up and down the corporate ladder resembles the telephone game. The worst-case scenario materializes when people holding relevant information or expertise arenโ€™t empowered to make decisions, whereas the decision makers lack relevant information. Not a good state to be in for a corporate IT department, especially in the days when technology has become a driving factor for most businesses.

The Architect Elevator

Architects can fill an important void in large enterprises: they work and communicate closely with technical staff on projects, but are also able to convey technical topics to upper management without losing the essence of the message (Chapter 2). Conversely, they understand the companyโ€™s business strategy and can translate it into technical decisions that support it.

If you picture the levels of an organization as the floors in a building, architects can ride what I call the architect elevator: they ride the elevator up and down to move between a large enterpriseโ€™s board room and the engine room where software is being built. Such a direct linkage between the levels has become more important than ever in times of rapid IT evolution and digital disruption.

Stretching the analogy to that of a large ship, if the bridge officers spot an obstacle and need to turn the proverbial tanker, they will set the engines to reverse. But if in reality the engines are running full speed ahead, a major disaster is preprogrammed. This is why even old steamboats had a pipe to echo commands directly from the captain to the boiler room and back. In large enterprises architects need to play exactly that role!

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About the Author

Gregor Hohpe helps business and technology leaders transform not only their technology platform, but also their organization. Riding the Architect Elevator from the engine room to the penthouse, he assures that corporate strategy lines up with the technical implementation and vice versa.

He has served as Smart Nation Fellow to the Singapore government, as technical director in Google Cloudโ€™s Office of the CTO, and as Chief Architect at Allianz SE, where he oversaw the architecture of a global data center consolidation and deployed the first private cloud software delivery platform. Having worked for both digital native companies and traditional enterprise IT allows him to reveal the many misconceptions that these organizations have about each other in the form of pointed anecdotes harvested from the daily grind of IT transformation.

Gregor is known as coauthor of the seminal book Enterprise Integration Patterns (Addison-Wesley), which is widely cited as the reference vocabulary for asynchronous messaging solutions. His articles have been featured in numerous publications, including Best Software Writing (Apress), selected and introduced by Joel Spolsky, and 97 Things Every Software Architect Should Know (Oโ€™Reilly), by Richard Monson-Haefel.


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Gregor Hohpe advises CTOs and technology leaders in the transformation of both their organization and technology platform. Riding the Architect Elevator from the engine room to the penthouse, he assures that corporate strategy connects with the technical implementation and vice versa.

Gregor has served as Smart Nation Fellow to the Singapore government, as technical director in Google Cloudโ€™s Office of the CTO, and as Chief Architect at Allianz SE, where he oversaw the architecture of a global data center consolidation and deployed the first private cloud software delivery platform.

Gregor is a widely recognized thought leader on asynchronous messaging and service-oriented architectures. He co-authored the seminal book 'Enterprise Integration Patterns' (Addison-Wesley, 2004), followed by "Integration Patterns" and "Enterprise Solution Patterns", both published by Microsoft Press. He was nominated a Microsoft MVP (Most Valuable Professional) Solution Architect for his contributions to the developer community and recognized as an active member of the patterns community by the Hillside Group. In 2005, Joel Spolsky selected Gregor's article 'Starbucks Does Not Use Two-phase Commit' for his 'Best Software Writing' (APress).

Gregor speaks regularly at technical conferences around the world. He likes to cut through the hype surrounding service-oriented architectures and captures nuggets of advice in the form of design patterns that can help developers avoid costly mistakes. Find out more about his work at eaipatterns.com and architectelevator.com


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4.6 out of 5 stars
406 global ratings
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Customers say

Customers find the book insightful, with one review highlighting its focus on important higher-level topics. The content receives positive feedback, with one customer noting it's particularly useful for technicians and technically focused architects.
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11 customers mention insightful, 9 positive, 2 negative
Customers find the book insightful, with one customer highlighting its focus on important higher-level topics and another noting its helpful quotes about ESBs.
...Many have important insights that are worth letting sink in, at least for consideration if not for incorporation....Read more
I loved every single part of this book, not only Gregor has so many insights and guidance for us architects that are part of big enterprises making...Read more
This is a great book about EA! Well thought out, with instructive stories from a successful leader in the EA space....Read more
An interesting perspective on the role, position, and opportunity for Enterprise Architects....Read more
9 customers mention content, 9 positive, 0 negative
Customers find the content of the book brilliant, with one customer noting it is a must-read for all software architects.
This is a very thoughtful and enjoyable book. I read it like a devotional, one chapter per day....Read more
Brilliant book, a must read for any Architect working in a large organization.Read more
Excellent book, must read for all software architects who want to make or improve their impact !!!?Read more
I loved every single part of this book, not only Gregor has so many insights and guidance for us architects that are part of big enterprises making...Read more

Amazon Customer
5 out of 5 stars
I just started reading this...
I'm about halfway through this book but just wanted to mention that this is a great book for Solution Architects / Enterprise Architects! I'm always on the lookout for books that can add value to my career and help me in my day job. So far this is a very good and relatable read. Gregor has done a good job distilling critical success factors to help those in an architecture role succeed. I also have loved the book Zoom Factor by Sharon Evans. But this one is more practical I believe. Thanks Gregor!
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Top reviews from the United States

  • 5 out of 5 stars
    Very thoughtful reflections on transformation
    Reviewed in the United States on August 28, 2022
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    This is a very thoughtful and enjoyable book. I read it like a devotional, one chapter per day. The chapters and very short and standalone, a bit like informal essays or well-crafted blog posts. Many have important insights that are worth letting sink in, at least for consideration if not for incorporation. The insights aren't provocative but often non-trivial and clearly won by hard experience. Gregor has a background that is hard to match: author of the most influential book ever on async messaging patterns, Director at Google, advisor to enterprises and is now with AWS. He has "big tech" experience but also understands that the challenges both technical and cultural at traditional enterprises are quite complex -- and he advocates for patterns that can help you to take them on. I like the fact that he calls out patterns from big tech companies that can be applied at enterprises but cautions against air-lifting them all unless you have the same context. One of my favorite essays was the one on Starbucks and two-phase commits. Simple but brilliant. Great book. Keep it coming.

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  • Robert Neiman
    5 out of 5 stars
    Great book about EAs role in Digital Transformation
    Reviewed in the United States on February 14, 2021
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    This is a great book about EA! Well thought out, with instructive stories from a successful leader in the EA space. While much information in the book could be found with a search engine and enough time, the value of this book comes from its collection of insights into points of view and understanding tradeoffs that are critical for EA's contribution to successful digital transformation.

    The book is very useful to a technician or technically focused architect who is transitioning to EA, or an experienced architect dealing with changes brought on by digital transformation.

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  • Amazon Customer
    5 out of 5 stars
    Terribly Insightful
    Reviewed in the United States on November 23, 2020
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    Not only โ€œThe Architect Elevatorโ€ is skilfully written,

    it also packs a life time experience dealing with abstract and complex problems:

    Organisational Behaviour , Technical Disruption, Bleeding Edge Technologies, Resistance to Change, Human Psychology...

    It is like you mix Kahnemanโ€™s Thinking Fast and Slow, with some Harvard Business books and the latest by Oโ€™Reilly in Devops...all woven together by a seamless , coherent and fun narrative.

    If you are serious about your IT Architect career, and have already hit a glass ceiling after mastering your technical stuff, this is the book that will push you forward...and above!

    7 people found this helpful
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  • Scott J. Pearson
    4 out of 5 stars
    Leading digital disruption
    Reviewed in the United States on September 21, 2024
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    Traditionally, companies live and die by a fixed hierarchical approach where power and influence are garnered by climbing to the top of the ladder. However, recent decades have witnessed the rise of digital companies promising an economic disruption. Stereotypically, a smart young kid writes some code to change the way business is done and become rich in the process. We, in the public, then use their software for decades to come. Many companies still have not adapted to the new dynamic, so in this book, Gregor Hohpe tries to shine a path for software architects in these companies to take responsibility for adapting their businesses to digital realities.

    This bookโ€™s central thesis tries to redefine the software architectโ€™s role. Traditionally, their prestigious position was to define how software is designed for the entire company or division. Instead, Hohpe proposes that they need to be more agile and focus on integrating new digital products into a companyโ€™s culture. With prior work experience at Google, his vision corresponds to that of so-called Big Tech.

    Personally, I work in software efforts at a major academic medical center that has sought to be at the forefront of the digital transformation. Seeking to be the disrupters, we are well-acquainted with the newer digital culture. Further, our non-profit organization is not driven solely by the bottom line and shareholders. Since my organizational culture has already progressed significantly towards an agile digital approach, I donโ€™t reside in this bookโ€™s target audience. Hohpeโ€™s work after Google seems to have focused on transforming organizations to be more like Google. My organization already looks a lot like Google in its approach to research.

    Reading this book certainly conveyed peaks of deep insight to me. For instance, the section on organizations helped me think through ways to implement my softwareโ€™s disruptive change. The rest of its contents are solid and reliable. Most of this book, however, contains insights already shared in existing literature with little new content to provoke pondering thoughts. That shortcoming prevents it from going from good to great. Its title addresses ambitious developers looking to advance their career, but is a lot more about the digital enterprise as a whole. Perhaps taking responsibility for that organization is the step more developers need to take.

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  • Dennis Janssen
    5 out of 5 stars
    Great book for software architects
    Reviewed in the United States on May 27, 2025
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    Excellent book, must read for all software architects who want to make or improve their impact !!!?

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  • 5 out of 5 stars
    Vast amount of valuable experience
    Reviewed in the United States on January 25, 2021
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    IT industry is full of books about patters, technics, technologies and processes. There are also separate books on communication, leadership, coaching and so on. While these are all very valuable and help you build your skills, you need an experience to make it stick together and be useful. Gregor Hope shared a lot of his personal experience in a well structured and easy to consume manner. It's just great.

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  • Cliente de Kindle
    5 out of 5 stars
    In a digital transformation time, the Software Architect Elevator is a must!
    Reviewed in the United States on October 12, 2020
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    I loved every single part of this book, not only Gregor has so many insights and guidance for us architects that are part of big enterprises making the change to Digital Companies, but he is able to make it entertaining! Strongly recommended, a book that will be key in this turning point in the world of big companies.

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  • Mandy Venables
    5 out of 5 stars
    Great book for anyone in the tech field
    Reviewed in the United States on October 27, 2022
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    Highly recommend for anyone in the tech field that is looking into management/architecture. Easy to read and understand, this book doesn't deep dive into code but rather focuses on important higher level topics.

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  • 5 out of 5 stars
    Every Architect Should Read
    Reviewed in Australia on February 27, 2025
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    Ideal for any architect. It's never just about the technology, and knowing how to communicate and listen with the 'business' is a core skill.

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  • Phil Fournier
    1 out of 5 stars
    this is the same book as "37 Things One Architect Knows" by Hohpe
    Reviewed in Canada on January 22, 2024
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    First of all, I will say I like Gregor Hohpe's writing and have been following his presentations on YouTube. I purchased a previous book called "37 Things One Architect Knows About IT Transformation", and really appreciated his insight. So I was interested in reading more. I purchased this book, only to discover, however, this book is the exact same book under a different name and publisher and is noted as the 1st edition.

    If you are reading Hohpe for the first time, then proceed with this book. If you've been following him and have purchased "37 Things.." you already have the content of this book. Save your money for one of his others; Cloud Strategy or Platform Strategy when it comes out.

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  • 5 out of 5 stars
    This is a Must Read for IT Architects
    Reviewed in Brazil on December 24, 2020
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    Gregor Hohpe brings a great book about the role of IT Architects in modern organizations. He talks about soft skills that are required for IT Architects, like communication, leadership, decision making.

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  • Avatar0815
    5 out of 5 stars
    Weiterempfehlung
    Reviewed in Germany on October 6, 2025
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    Hat mir eine neue Perspektive auf die Rolle des Softwarearchitekten gegeben.

    Einiges was beschrieben wird ist meiner Meinung nach Common Sense. Trotzdem waren auch diese Teile hilfreich und haben neue Perspektiven aufgezeigt.

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  • Amazon Customer
    5 out of 5 stars
    An excellent book providing insights in to all the non technical elements of being an architect
    Reviewed in the United Kingdom on May 24, 2020
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    A very well written book, both accessible and concise. I recommend this book to anyone considering a move in to 'IT architecture' (regardless of what type of architect you intend to be) and to those who have already established a career as an architect.

    I have been in IT for 20 years, 10 of those as an architect of one kind or another, mainly with enterprise scale clients. I found the book was at times therapeutic ('so its not just me!') , insightful ('I never considered it from that angle'), immediately applicable ( after reading a section on powerpoints I closed the book and immediately edited a executive level slide deck I was working on).

    The challenge with architecture as a discipline, in my opinion, is that it is always different and dependent on context. This book does a great job of explaining what architecture means in large organisations as well as providing numerous ways to communicate your ideas.

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