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⇱ Frictionless: 7 Steps to Remove Barriers, Unlock Value, and Outpace Your Competition in the AI Era: Forsgren, Nicole, Noda, Abi: 9781662966378: Amazon.com: Books


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Frictionless: 7 Steps to Remove Barriers, Unlock Value, and Outpace Your Competition in the AI Era


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In an era where AI can generate code in minutes, why do software teams still struggle to deliver?

While artificial intelligence transforms how we build software, most organizations remain trapped by friction that turns AI's promise of speed into bottleneck nightmares. Slow deployments, brittle systems, and frustrated developers create invisible drag on innovationβ€”costing US companies $1.52 trillion annually in technical debt alone.

Frictionless: 7 Steps to Remove Barriers, Unlock Value, and Outpace Your Competition in the AI Era reveals the strategic framework that separates high-performing software organizations from the rest. Authors Nicole Forsgren and Abi Noda show how eliminating development friction isn't just about happier developersβ€”it's about unlocking competitive advantage.

Drawing from work with hundreds of software teams, this practical guide demonstrates how companies like LinkedIn transformed their trajectory by systematically removing friction, going from monthly deployments to multiple releases per day. You'll discover how poor developer experience hides catastrophic business risks andβ€”most importantlyβ€”how to fix it.

Perfect for engineering leaders, CTOs, and anyone responsible for software delivery, this book provides everything needed to transform developer experience: proven measurement frameworks, a 7-step implementation methodology, and real-world strategies that work whether teams embrace AI tools or use established workflows.

The organizations investing in developer experience today will move faster, build better, and lead tomorrow. Whether you're struggling with slow deployments, frustrated developers, or unrealized AI potential, Frictionless shows you how to remove the barriers limiting your success.

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Editorial Reviews

Review

"In my mission to help geeks feel safe in the world, external friction frequently creates anxiety. "Why can't I go faster? I'm told I have to go faster!" Frictionless makes the business case and the human case for reducing friction as a strategic investment." - Kent Beck

"Frictionless is a comprehensive, practical reference for implementing a developer experience practice at your organization. It's the book I wish I'd had when I was leading this role. Based on a wealth of experience at the cutting edge of this field, this book is an essential guide for leaders and practitioners who want to achieve breakthrough, lasting improvements in engineering productivity and team health." - Jez Humble

"An encyclopedic resource for anyone at any stage of their DevEx transformation journey" - Camille Fournier

About the Author

Nicole Forsgren is an expert in DevOps and Developer Experience and has led and advised DevEx efforts across the industry. She is the lead author of the Shingo Publication Award-winning book Accelerate: The Science of Lean Software and DevOps: Building High Performing Technology Organizations. Her work on technical practices and development has been published in industry and academic journals and is used to guide organizational transformations around the world. For more information, visit her website at nicolefv.com.



Abi Noda is the founder and CEO at DX, where he leads the company's strategic direction and R&D efforts. His work focuses on developing measurement methods to help organizations improve developer experience and productivity. Before joining DX, Noda held engineering leadership roles at various companies and founded Pull Panda, which was acquired by GitHub in 2019. For more information, visit his website at abinoda.com.


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Customer reviews

4.2 out of 5 stars
101 global ratings
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Customers say

Customers find the book practical and well-researched, with one review highlighting its detailed guidance on data collection. Moreover, the content is clear and intuitive, with one customer noting how examples make concepts easy to digest. Additionally, customers appreciate how it breaks down developer experience into actionable steps, with one review specifically mentioning the SPACE framework for AI-augmented development.
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14 customers mention practical, 14 positive, 0 negative
Customers find the book practical, appreciating its rigorous research and real-world advice, with one customer highlighting its detailed guidance on data collection.
Clear, practical, and grounded in real research. This book breaks down developer experience into actionable steps that any engineering team can use....Read more
...A lot of great insights that can be applied to any engineering org.Read more
Thoughtful, actionable insights key for any engineering leader....Read more
...larger visibility and improvement in an organization, this book has some good tips....Read more
6 customers mention clarity, 6 positive, 0 negative
Customers find the book clear and easy to read, with one customer noting that the examples make the concepts easy to digest and another mentioning that the methodology feels intuitive.
Clear, practical, and grounded in real research. This book breaks down developer experience into actionable steps that any engineering team can use....Read more
...(very easy to read). The book is neatly arranged into three parts....Read more
...up thinking it would be super technical, but it was actually really easy to follow....Read more
I was thoroughly impressed with the clarity and depth of this book....Read more
6 customers mention developer experience, 6 positive, 0 negative
Customers appreciate how the book breaks down developer experience into actionable steps, with one customer highlighting the SPACE framework for AI-augmented development.
...The authors present a straightforward, step-by-step guide to building support for a DevEx program, making even complex concepts feel accessible....Read more
...What I appreciate most about this book is its straightforward explanation of what developer experience actually is, and more importantly, how...Read more
...This book breaks down developer experience into actionable steps that any engineering team can use....Read more
...The focus on developer experience as a competitive advantage was refreshing and long overdue....Read more
5 customers mention content, 5 positive, 0 negative
Customers find the book's content engaging, with one customer describing it as a fantastic primer on DevEx.
Excellent book and very timely for the current state of software development. A lot of great insights that can be applied to any engineering org.Read more
...extensively and also have real world experience, making this an interesting and worthwhile read.Read more
...The book is neatly arranged into three parts. The first is a fantastic primer on DevEx, its essential elements, and why it is a business imperative...Read more
This is an outstanding book in its subject (developer experience)....Read more

Amazon Customer
5 out of 5 stars
A Fun, Information-Packed Read
I am so disappointed! I enthusiastically rummaged through the book, hoping to find all those AI-generated insights promised by one or two of the Amazon reviewers. Alas, no. The book is clearly written by humans. I didn’t even need my stylometric/authorship analysis tool kit to recognize some of the authors’ writing tone/style from their other books (e.g., Forsgren's "Accelerate") and Noda's blog posts. Their writing style is fantastic, by the way. Sadness 😊. Jokes aside, I personally loved how the book was arranged into a large collection of short chapters (very easy to read). The book is neatly arranged into three parts. The first is a fantastic primer on DevEx, its essential elements, and why it is a business imperative (recovering time, saving money, making money). The second part goes over the seven steps for improving DevEx. The third discussing how to evolve and sustain DevEx in an AI-enabled world. As someone deep in the machine learning/AI space, my favorites were the parts about cognitive load, and the possible efficiency tradeoffs of standardizing (Gen AI) tool use versus personalization (for effective use), AI trust calibration, telemetry usage, and the SPACE framework for AI-augmented development.
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Top reviews from the United States

  • 5 out of 5 stars
    A Fun, Information-Packed Read
    Reviewed in the United States on January 12, 2026
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    I am so disappointed! I enthusiastically rummaged through the book, hoping to find all those AI-generated insights promised by one or two of the Amazon reviewers. Alas, no. The book is clearly written by humans. I didn’t even need my stylometric/authorship analysis tool kit to recognize some of the authors’ writing tone/style from their other books (e.g., Forsgren's "Accelerate") and Noda's blog posts. Their writing style is fantastic, by the way. Sadness 😊.

    Jokes aside, I personally loved how the book was arranged into a large collection of short chapters (very easy to read). The book is neatly arranged into three parts. The first is a fantastic primer on DevEx, its essential elements, and why it is a business imperative (recovering time, saving money, making money). The second part goes over the seven steps for improving DevEx. The third discussing how to evolve and sustain DevEx in an AI-enabled world.

    As someone deep in the machine learning/AI space, my favorites were the parts about cognitive load, and the possible efficiency tradeoffs of standardizing (Gen AI) tool use versus personalization (for effective use), AI trust calibration, telemetry usage, and the SPACE framework for AI-augmented development.

    5 out of 5 stars
    A Fun, Information-Packed Read
    Reviewed in the United States on January 12, 2026

    I am so disappointed! I enthusiastically rummaged through the book, hoping to find all those AI-generated insights promised by one or two of the Amazon reviewers. Alas, no. The book is clearly written by humans. I didn’t even need my stylometric/authorship analysis tool kit to recognize some of the authors’ writing tone/style from their other books (e.g., Forsgren's "Accelerate") and Noda's blog posts. Their writing style is fantastic, by the way. Sadness 😊.

    Jokes aside, I personally loved how the book was arranged into a large collection of short chapters (very easy to read). The book is neatly arranged into three parts. The first is a fantastic primer on DevEx, its essential elements, and why it is a business imperative (recovering time, saving money, making money). The second part goes over the seven steps for improving DevEx. The third discussing how to evolve and sustain DevEx in an AI-enabled world.

    As someone deep in the machine learning/AI space, my favorites were the parts about cognitive load, and the possible efficiency tradeoffs of standardizing (Gen AI) tool use versus personalization (for effective use), AI trust calibration, telemetry usage, and the SPACE framework for AI-augmented development.

    One person found this helpful
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  • 5 out of 5 stars
    **A Clear, Common-Sense Guide to Developer Experience That Actually Makes Sense**
    Reviewed in the United States on November 23, 2025
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    ⭐⭐⭐⭐⭐

    Nicole Forsgren and Abi Noda have written the book I'll be recommending to anyone who asks "What exactly is DevEx and why should we care?"

    For those familiar with Forsgren's work, including her groundbreaking research in "Accelerate" and contributions to the State of DevOps Reports, this book represents another major contribution from one of the brightest minds in our field. She's been improving how we think about software delivery and developer productivity for years, bringing rigorous research and practical insights to questions that matter. "Frictionless" continues that tradition with the same clarity and depth we've come to expect.

    What I appreciate most about this book is its straightforward explanation of what developer experience actually is, and more importantly, how friction in the development workflow directly slows down both productivity and business growth. Forsgren and Noda make the connection crystal clear: when developers spend their time fighting tools, waiting for builds, or navigating unclear processes, that's not just frustrating, it's a business problem.

    The approach to improvement is refreshingly practical and rooted in common sense. Rather than pushing expensive tools or dramatic reorganizations, the authors show you how to systematically identify what's actually slowing your teams down, prioritize what matters most, and implement changes that stick. The methodology feels intuitive once you see it laid out, but it's the kind of structured thinking that's easy to miss when you're in the weeds.

    I particularly valued how the book addresses the team impact. It's not just about individual developer productivity, it's about how friction compounds across teams, affecting collaboration, morale, and ultimately the organization's ability to deliver value. The frameworks they provide help you see these connections and address them holistically.

    The practical tools and workbooks that accompany the book aren't just nice-to-haves, they're evidence of how seriously the authors take implementation. This is a book written by people who understand that good ideas only matter if you can actually put them into practice.

    Forsgren has been elevating the entire software community for years with research-backed insights that actually work in the real world. "Frictionless" is another essential addition to that body of work. Whether you're trying to understand DevEx for the first time or looking for a systematic way to improve it, this book delivers. Highly recommended.

    6 people found this helpful
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  • T. lombard
    5 out of 5 stars
    Why DevEx Matters More Than Ever in 2026
    Reviewed in the United States on January 27, 2026
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    We read for our engineering book club I co-host and Dr. Nicole Forsgren has delivered excellence again and this time with brilliant accompanied knowledge fromco-author Abi Noda.

    This book is packed with so many metrics, practical insights, and real world stories from leading companies and interviews. There are reminders of what we already know, but should be practicing, but now newly done through the lens of agentic AI developments, finding clarity in new competing business priorities of 2026, and a blueprint for why DevEx needs to be an integral part of successful orgs. I loved it and highly recommend.

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  • 5 out of 5 stars
    A Must-Read for Anyone Serious About Developer Experience
    Reviewed in the United States on November 25, 2025
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    I was thoroughly impressed with the clarity and depth of this book. The authors present a straightforward, step-by-step guide to building support for a DevEx program, making even complex concepts feel accessible. They also weave in the rise of AI and explain how it can either accelerate or complicate a developer’s day-to-day work, which adds timely relevance to the framework.

    Whether you are launching your first DevEx initiative or you have been doing this for years, the book delivers a wealth of practical insights. My highlighter did not stand a chance!

    4 people found this helpful
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  • 5 out of 5 stars
    Roadmap for how to do DevEx at your company
    Reviewed in the United States on December 2, 2025
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    This is an outstanding book in its subject (developer experience). There are some great, practical walkthroughs of what data to collect, how to influence, but most importantly, how to successfully evangelize the importance to your organization (at any level: developer, manager or executive leadership). The book can become a bit repetitive in parts, and I wish there were more concrete examples of real-world attempts (as the existing ones are great), but this will likely become a classic and the go-to, how-to for making the case and delivering on the value of DevEx.

    2 people found this helpful
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  • 2 out of 5 stars
    Poor form.
    Reviewed in the United States on February 12, 2026
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    I'm inline with those who found this book to be lacking and possibly sections generated by AI, which could just be in style of writing, it's definitely not for an audience of seasoned engineers or engineering management. I'll highlight the positive; if you've never lead an initiative around pushing for larger visibility and improvement in an organization, this book has some good tips. Unfortunately in outlining those tips and objectives it's a bit of, lead from where you are, you can do all the things and try to get a majority of change in bullet point blog like fashion.

    The bad, wasted space, missing page numbers, misspellings, bullet points in almost every chapter and the book has 61 chapters? It really does feel like most of it is a series of blog posts. It's just poor form and doesn't do the topic justice.

    One person found this helpful
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  • Justin H. Reock
    5 out of 5 stars
    A much needed reference for engineering leaders
    Reviewed in the United States on December 5, 2025
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    This is the book that has been missing from the industry discussion around Developer Experience and Developer Productivity. Forsgen and Noda, as a team of luminaries, offer a scalable and repeatable framework for increasing throughput of engineering teams by focusing on the systemic issues most organizations face in DevEx, which is the leading indicator for productivity in engineering teams. Everyone responsible for software engineering output should keep this book on their desk.

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  • Richard LaBarca
    2 out of 5 stars
    20% actual devex 80% how to drive change at large organizations
    Reviewed in the United States on January 10, 2026
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    Helpful for someone who hasn't driven large initiatives before. Could've been a blog post for people who just want devex-specific pointers.

    AI specific points seemed crammed in after it was already written.

    One person found this helpful
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Top reviews from other countries

  • 2 out of 5 stars
    An overwhelming obsession with AI
    Reviewed in Australia on December 2, 2025
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    Nearly every single page mentions AI. This industry and this book is obsessed with AI. With phrases like this from Chapter 9: "Consider this: If competitors release AI features quarterly" -- Why does this need to mention AI at all? Why can't it just be _all_ features? Yes, AI is the elephant in the room right now but seriously is this a book about Developer Experience or AI experience? Was this book WRITTEN by AI?

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  • 4 out of 5 stars
    Poor print quality
    Reviewed in the Netherlands on December 26, 2025
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    The book's content is great, but the print quality is poor. For almost all right-side pages, the print is not good, and in some cases, it is tough to read.

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  • 1 out of 5 stars
    Incredibly disappointing ChatGPT generated workslop barely related to its supposed subject
    Reviewed in the United Kingdom on February 18, 2026
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    I can't believe how disappointed I was with this book. Accelerate is one of my favourite software engineering books and this one is one of, if not my least favourite. It's very clearly ChatGPT generated: full of "it's not just this – it's that", and the same point repeated over and over in fluffy, woolly words. And it's barely about the nominal subject matter. The bulk of the book is taken up by what feels like generic change management advice – building consensus, deciding on metrics etc etc. There's very little actually to do with AI here. To be fair after the first few chapters I started skimming rather than reading because the signal to noise ratio was so low.

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  • Igor Konnov
    1 out of 5 stars
    Useless: Not a book
    Reviewed in Germany on December 30, 2025
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    I am surprised to see so many positive reviews for this book. Did you guys read it? I could only read half of it, and I still cannot tell what it is about. The main message of Frictionless is on the first pages: Eliminate the friction, improve the DevEx, and, by the way, DevEx is not only about the tools. That's it! This could be a blog post, instead of a book. The rest of the book (well, the first half I managed to read) are a number of very short chapters. Each of them presents very concrete instructions: Do this, do that, here is our XYZ framework. Very little motivation, no personal experience, no explanation whatsoever. As if the authors after all felt they had to support their arguments somehow, some chapters end with mention improvement stories from several companies. It's not even clear to me, whether the authors participated in improving DevEx there, or they just found these examples on the Internet.

    The frameworks look like a recollection of all the management advice out there. Talk to the stakeholders, document your processes, oh, make surveys, etc. The whole writeup looks like a long wiki left by a manager (perhaps, a wise one!) to their successor. It simply does not read like a book. By the way, I was reading the Kindle edition. Maybe the paper book does its magic.

    The book has "AI" in the title, yet, what is there about AI? It seems AI is mentioned there from time to time just for the FOMO. At first I thought, that the book itself was AI-generated. Yet, it does not look as bad as typical AI slop. Honestly, I've read maybe 20-30 books on management and software development processes in my life. This one is definitely the worst of them.

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  • 1 out of 5 stars
    Three good ideas, stretched into 300 pages of filler
    Reviewed in Canada on June 20, 2026
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    I bought this expecting the rigor of Accelerate. What I got was a 300-page restatement of three ideas: speed up feedback loops, reduce cognitive load, protect flow state. That's the entire book. Everything else is padding.

    The writing reads like it was inflated to hit a page count β€” the same points recycled in slightly different words, chapter after chapter, wrapped in consultant boilerplate like "share your progress," "navigate conflicts," and "manage technical debt." There is almost nothing actionable underneath it. For a reference-style book of this length, there are only a couple of diagrams, a handful of tables, and no index. It's dense, monotonous, and a genuine slog to finish.

    The "AI Era" in the title is marketing. The AI material is clearly bolted on after the fact β€” a few paragraphs sprinkled in to look current, with no real engagement with how AI-assisted development actually changes the work. Strip that veneer away and you have a generic, already-familiar DevEx overview.

    Honestly, you can get more from a single afternoon of free reading: the original DORA capabilities, the DX team's own blog posts, or a couple of issues of The Pragmatic Engineer will teach you more about developer experience than this entire book, and respect your time while doing it. The worthwhile content here is maybe a 15-page article that's been expanded into a product.

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