VOOZH about

URL: https://www.asa.org.uk/

⇱ Home - ASA | CAP

  • Shape up your weight-loss medicine ads

    Join our webinar on 8 July in collaboration with the MHRA and GPhC webinar on weight management medicine ads. Bringing together the latest insights from our rulings, research, and cross-regulatory perspectives, the session will cover how to ensure your ads are compliant.

    Register today

  • How ad regulation is evolving

    From AI-powered monitoring to tackling emerging harms, see how we’re transforming ad regulation. Explore the key moments from 2025 and what’s coming next.

    Download the annual report

  • Report a Scam Ad

    We have a Scam Ad Alert system to better protect consumers, as well as an ad reporting tool to help us act quickly. If you've seen an online scam ad, let us know.

    Find out more

  • CAP Bitesize!

    Our latest CAP Bitesize series helps businesses get to grips with advertising non-surgical cosmetic interventions, such as dermal fillers, teeth whitening treatments, laser or light treatments, and more.

    Watch now

Who we are and what we do

The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice (CAP). Learn more

Latest rulings

👁 logo-cap

Popular advice & resources

Having an ad banned by the ASA can be costly. At CAP we want you to produce successful campaigns that also follow the rules. That’s why we offer a wide range of advice services to support you: 

Also of interest


Want to make sure your ads are right first time? Get helpful advice and tips by signing up to our newsletter.