VOOZH about

URL: https://www.contentstadium.com/clients/sephora/

⇱ How SEPHORA keeps its social media branding consistent in 16 markets

👁 Image

RETAIL

How SEPHORA keeps its social media branding consistent across 16 markets with Content Stadium

branded content

across 16 countries

More efficient

processes

Published in July 2021.

Meet Olivier

Olivier Fraisse is in charge of social media and e-commerce communities for Europe and the Middle East (EME) at SEPHORA — the French multinational retailer of personal care and beauty brands.

His role involves setting the social media strategy and guidelines for 16 EME countries. He then supports his regional teams into actioning the strategy on their local social media channels. His goal is to ensure that all social media communications are consistently on-brand and recognizable across all 16 markets, while also increasing followers, reach and traffic to the website.

We were looking for this asset editing tool for a while. And we found the right one! It’s the perfect solution to build brand consistency and recognizability on social media in our 16 EME markets.

Olivier Fraisse | Responsible for Social Media and E-Commerce Communities EME at SEPHORA

Before Content Stadium

SEPHORA had just revamped their social media strategy. As part of the revamp, Olivier wanted to increase the recognizability of their visual content. “As a retailer, we sell hundreds of different brands. Some of which are very well-known. So we wanted to do more to inject our own brand identity across our images and videos, to ensure our content is attributed to SEPHORA, and not just to the brands pictured in our visuals.”

Olivier initially encouraged his 16 local teams to use Photoshop (PSD) templates to add SEPHORA branding to each social media image before posting. But most countries lacked the tools, the skills and even the time to use the PSD templates correctly and consistently.

While searching for a more effective solution, Olivier even went as far as looking into developing his own application. But that came with steep ongoing costs.

Our solution

We offered a simple solution to meet the needs of Olivier and his team: Content Stadium CREATE. Our template-based content creation solution enables SEPHORA’s 16 EME social media teams to add branded graphic elements to their photos and videos in just a few clicks.

The templates are accessible via desktop and mobile, and offer the following:

  • Multiple sizes, from square to horizontal and portrait, to cover all platforms and content types.
  • Support for videos and images.
  • Ability to add branded design elements, from full frames to branded “stamps”, logos and stripe designs.
  • On-brand color switches.
  • Option to add text in multiple brand styles and languages.
  • All at a click of a button or swipe of a toggle!

“Content Stadium perfectly fits our needs. It’s simple to use. It’s fast. It’s intuitive. Everyone is clear on how to use the platform. I’m really happy with this solution.”

The results

Having finally found the platform they had been looking for, SEPHORA signed up to Content Stadium for a period of 3 years. And they’re loving the results:

  • Brand attribution and recognizability: “Content Stadium is the perfect tool to easily add branding to all the assets we publish on social media. Just looking at our posts now you know you’re looking at SEPHORA.”
  • Consistency across 16 markets: “When I look at all our timelines, I see more and more of our SEPHORA stripes and other branded elements. Having consistent branded content across all countries was our initial goal, so that’s great!”
  • Efficient processes and a happy team: “Some team members have described Content Stadium as a life-changer. It was always so painful for them to follow brand guidelines before. The team have tight timelines. They need to post many times per day. They don’t have time to dedicate to editing pictures in Photoshop and exporting them again. With this platform it’s now super easy and quick.”

Learn more about Content Stadium CREATE, our custom template content creation solution.

I would 100% recommend Content Stadium. It’s really easy to set up and has been a quick win for all our markets.
Olivier Fraisse | Responsible for Social Media and E-Commerce Communities EME at SEPHORA

Discover more stories

Intrigued?

Discover how you too can easily create high-quality and always on-brand social media content, no design skills needed.

The all-in-one content creation platform for social and editorial content

About us

All rights reserved. © 2026 Content Stadium.   Privacy policy | Terms
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.