AI & Data Insights
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AI & Data Insights
This course is part of Microsoft Customer Service (with AI) Professional Certificate
Instructor: Microsoft
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What you'll learn
Gain AI and analytics skills to transform customer experiences, uncover actionable insights, and optimize service performance with Microsoft tools.
Skills you'll gain
- Personalized Service
- AI Integrations
- Data Quality
- Performance Analysis
- AI Personalization
- Customer experience improvement
- Customer Insights
- Dashboard Creation
- Microsoft Copilot
- Data Integrity
- Customer Data Management
- Customer Relationship Management
- Customer Analysis
- Data Analysis
- Analytical Skills
- Customer Communications Management
- Data Validation
- Customer Service
Tools you'll learn
Details to know
June 2026
See how employees at top companies are mastering in-demand skills
Build your Business Essentials expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Microsoft
There are 11 modules in this course
Build foundational skills to transform customer interactions using AI and data-driven insights. In this course, you will learn to interpret customer data, analyze sentiment trends, and deploy AI-powered tools to enhance service performance. Using Microsoft Dynamics 365, Power BI, Power Virtual Agents, and AI sentiment tools, you will create dashboards, measure handle-time variance, manage CRM contacts, and evaluate bot performance. You will explore how AI-generated responses can be refined for personalization and accuracy while maintaining customer empathy. Through applied labs and a project, you will synthesize dashboard insights with AI recommendations to support proactive engagement and operational efficiency. By the end of this course, you will be able to use AI and analytics to improve customer experience outcomes and support data-informed service decisions.
Understanding your customers starts with grasping the complete picture. This module guides you through creating Microsoft Copilot Studio dashboards that bring together essential customer metrics, transforming scattered data into actionable insights that drive meaningful customer engagement.
What's included
2 videos1 reading2 assignments
2 videosβ’Total 7 minutes
- Importance of Microsoft Copilot Studio Viewsβ’3 minutes
- Setting Up Dashboardsβ’4 minutes
1 readingβ’Total 4 minutes
- Dashboarding in Customer Insightsβ’4 minutes
2 assignmentsβ’Total 30 minutes
- Create Your Dashboardβ’15 minutes
- Dashboard Best Practicesβ’15 minutes
Data only becomes useful when you can act on it. This module focuses on analyzing customer data to identify meaningful trends and develop targeted interventions, equipping you with the skills to turn insights into improved service experiences.
What's included
2 videos1 reading3 assignments
2 videosβ’Total 11 minutes
- Data-Driven Service Enhancementsβ’3 minutes
- Analyzing Insights Dataβ’8 minutes
1 readingβ’Total 4 minutes
- Understanding Sentiment Analysisβ’4 minutes
3 assignmentsβ’Total 60 minutes
- Data Strategy and Analysisβ’15 minutes
- Data Analysis Techniquesβ’15 minutes
- Creating and Analyzing Customer Insights Dashboardsβ’30 minutes
Effective reporting transforms raw data into compelling stories that drive decisions. This module guides you through creating impactful Power BI reports that visualize key customer service metrics, enabling you to communicate insights clearly and facilitate data-driven service enhancements.
What's included
2 videos1 reading2 assignments
2 videosβ’Total 8 minutes
- Impact of Data Visualizationβ’3 minutes
- Developing Service Reports in Power BIβ’5 minutes
1 readingβ’Total 4 minutes
- Power BI Reporting Essentialsβ’4 minutes
2 assignmentsβ’Total 30 minutes
- Building Your First Power BI Reportβ’15 minutes
- Power BI Reporting Skillsβ’15 minutes
Performance metrics tell the story of your service operations. This module delivers methodologies for evaluating key performance indicators like handle-time variance, empowering you to derive actionable insights that guide strategic decisions and improve operational efficiency.
What's included
2 videos1 reading3 assignments
2 videosβ’Total 8 minutes
- Leveraging Data for Performance Improvementsβ’3 minutes
- Advanced Evaluation Techniquesβ’5 minutes
1 readingβ’Total 4 minutes
- Handle-Time Analysis Techniquesβ’4 minutes
3 assignmentsβ’Total 60 minutes
- Performance Data Evaluationβ’15 minutes
- Data Evaluation Strategiesβ’15 minutes
- Power BI Reporting and Service Performance Evaluationβ’30 minutes
AI-powered bots can transform how your organization handles customer interactions. This module teaches you to deploy Power Virtual Agents bots strategically, focusing on enhancing service efficiency and productivity while maintaining quality customer experiences.
What's included
2 videos1 reading2 assignments
2 videosβ’Total 8 minutes
- Benefits of AI-Driven Automationβ’3 minutes
- Implementing AI Botsβ’6 minutes
1 readingβ’Total 4 minutes
- Introduction to AI Integrationβ’4 minutes
2 assignmentsβ’Total 30 minutes
- Bot Deployment Practiceβ’15 minutes
- Deployment Essentialsβ’15 minutes
Deploying bots is only the beginning. Understanding their impact is what drives continuous improvement. This module focuses on assessing AI bot performance metrics, helping you quantify benefits and optimize how bots integrate with your service workflows.
What's included
1 video2 readings3 assignments
1 videoβ’Total 3 minutes
- Evaluating Bot Performanceβ’3 minutes
2 readingsβ’Total 19 minutes
- Evaluating AI Solutionsβ’4 minutes
- Measuring Performance Metricsβ’15 minutes
3 assignmentsβ’Total 60 minutes
- Assessing Bot Impactβ’15 minutes
- Performance Analysis Skillsβ’15 minutes
- AI Bot Deployment and Performance Analysis β’30 minutes
Your CRM is only as useful as the data it contains. This module focuses on essential practices for managing CRM contacts efficiently, ensuring database integrity while optimizing customer interactions and relationship tracking.
What's included
2 videos1 reading2 assignments
2 videosβ’Total 8 minutes
- Importance of Contact Managementβ’2 minutes
- Contact Creation and Managementβ’6 minutes
1 readingβ’Total 4 minutes
- Detailed CRM Contact Managementβ’4 minutes
2 assignmentsβ’Total 30 minutes
- CRM Contact Practicesβ’15 minutes
- Contact Management Proficiencyβ’15 minutes
Clean data leads to better decisions and stronger customer relationships. This module emphasizes techniques for verifying and maintaining data accuracy within CRM systems, teaching you to implement effective validation and duplicate detection methods that protect your data quality.
What's included
2 videos1 reading3 assignments
2 videosβ’Total 11 minutes
- Significance of Data Accuracyβ’3 minutes
- Data Validation Techniquesβ’7 minutes
1 readingβ’Total 4 minutes
- Duplicate Detection and Data Integrityβ’4 minutes
3 assignmentsβ’Total 60 minutes
- Validating CRM Dataβ’15 minutes
- Data Integrity Skillsβ’15 minutes
- CRM Contact Management and Data Integrityβ’30 minutes
Speed matters in customer service, but so does quality. This module focuses on integrating AI tools to enhance response speed and accuracy, enabling you to create efficient, AI-generated responses that streamline communication without sacrificing the personal touch.
What's included
2 videos1 reading2 assignments
2 videosβ’Total 9 minutes
- The Benefits of AI-Generated Repliesβ’3 minutes
- Implementing AI Reply Toolsβ’5 minutes
1 readingβ’Total 4 minutes
- Leveraging AI for Quick Repliesβ’4 minutes
2 assignmentsβ’Total 30 minutes
- Practice with AI Quick Repliesβ’15 minutes
- AI Reply Integrationβ’15 minutes
Generic responses can undermine customer trust, even when delivered quickly. This module teaches strategies for customizing AI-generated replies to better suit individual customer needs, helping you balance automation efficiency with the personalization that builds lasting relationships.
What's included
2 videos1 reading3 assignments
2 videosβ’Total 9 minutes
- Customization in AI Communicationβ’3 minutes
- Customizing AI-Driven Communicationβ’5 minutes
1 readingβ’Total 4 minutes
- Personalizing AI Responsesβ’4 minutes
3 assignmentsβ’Total 60 minutes
- Response Personalization Practiceβ’15 minutes
- Personalized Communication Skillsβ’15 minutes
- AI-Generated Responses and Personalizationβ’30 minutes
Apply AI tools and insights practically by executing learned skills in a summative project.
What's included
1 video1 reading2 assignments
1 videoβ’Total 5 minutes
- Bridging Theory with Practiceβ’5 minutes
1 readingβ’Total 4 minutes
- Project Design with AI and Dataβ’4 minutes
2 assignmentsβ’Total 30 minutes
- Executing Applied Projectsβ’15 minutes
- Project: AI & Data Implementation Planβ’15 minutes
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