AI, Automation, and Emerging Technology
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AI, Automation, and Emerging Technology
This course is part of ROI-Driven Digital Marketing Analytics Specialization
Instructor: Simplilearn Instructor
Included with
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Recommended experience
Recommended experience
What you'll learn
Master AI-driven marketing strategies for better campaigns.
Use predictive analytics and AI for precise customer targeting.
Enhance engagement with AI in visual search and chatbots.
Optimize operations with AI in speech and image recognition.
Skills you'll gain
- Advertising
- Marketing Analytics
- Marketing Automation
- Predictive Analytics
- Data-Driven Marketing
- Artificial Intelligence
- AI Personalization
- Image Analysis
- Digital Advertising
- Search Engine Optimization
- Marketing Strategies
- Personalized Campaigns
- Customer Analysis
- Digital Marketing Campaigns
- Digital Marketing
- MarTech
- Customer Engagement
- Content Optimization
Tools you'll learn
Details to know
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
This comprehensive AI in Digital Marketing program will equip you with the skills needed to excel in modern marketing. You'll learn to leverage AI technologies to transform your marketing strategies, optimize campaigns, and enhance user engagement.
By the end of this course, you will be able to: - Understand AI in Marketing: Learn how AI enhances digital marketing strategies, from content creation to PPC and SEO, to drive better performance. - Utilize Predictive Analytics: Master predictive analytics and AI-driven customer insights to optimize marketing strategies and create precise micro-campaigns. - Leverage AI-Powered Visual Search: Explore how AI improves visual search, boosts product discovery, and enhances user experience through top tools and real-world examples. - Implement AI Chatbots: Discover how AI chatbots enhance user interactions and marketing success, including practical use of tools like HubSpot’s ChatBot Builder. - Apply AI in Image and Speech Recognition: Understand the role of AI in image and speech recognition, and explore its applications in marketing and business operations. Guided by industry experts, you’ll engage in hands-on activities and real-world examples to develop practical AI-driven marketing skills and gain a competitive edge.
This comprehensive AI in Digital Marketing program will equip you with the skills needed to excel in modern marketing. You'll learn to leverage AI technologies to transform your marketing strategies, optimize campaigns, and enhance user engagement. Guided by industry experts, you’ll engage in hands-on activities and real-world examples to develop practical AI-driven marketing skills and gain a competitive edge.
What's included
49 videos6 readings6 assignments
49 videos•Total 80 minutes
- AI, Automation, and Emerging Technology Introduction•3 minutes
- What Will You Learn•1 minute
- Introduction to Role of AI in Digital Marketing•1 minute
- What Is AI and AI Marketing•2 minutes
- Benefits of AI-Driven Digital Marketing•2 minutes
- Role of AI in Content and Email Marketing•3 minutes
- AI-Driven SEO and PPC Marketing•3 minutes
- Leveraging AI in Advertising•1 minute
- Quick Recap•1 minute
- Introduction to AI and Predictive Analytics•1 minute
- Predictive Analytics and Propensity Modeling•2 minutes
- Predictive Analytics Tools•2 minutes
- Steps to Perform Predictive Analytics•1 minute
- Customer Predictive Analytics Using AI•2 minutes
- Traditional Vs AI Segmentation•2 minutes
- Role of AI in Creating Micro-Campaigns•2 minutes
- Quick Recap•1 minute
- Introduction to AI-Powered Visual Search•1 minute
- AI in Visual Search•4 minutes
- Using AI for Smart Product Delivery•1 minute
- Visual Search Tools•2 minutes
- AI-Aided Visual Search in Marketing Examples•2 minutes
- Quick Recap•1 minute
- Spotlight•1 minute
- Introduction to AI Revolutionizing Digital Marketing Using Chatbots•1 minute
- Using AI-Powered Chatbots to Improve User Experience•2 minutes
- Use of Chatbots for Marketing•2 minutes
- Innovative Chatbots on Web•2 minutes
- HubSpot Chatbot Builder•2 minutes
- Innovative AI Chatbots•2 minutes
- Chatbots for Content Creation•1 minute
- Quick Recap•1 minute
- Introduction to AI in Speech Recognition and Image Processing•1 minute
- How Does AI Image Recognition Work•3 minutes
- AI Image Recognition in Marketing•1 minute
- Automated Image Recognition•2 minutes
- Benefits of AI-Driven Speech Recognition•2 minutes
- Applications of AI-Based Speech Recognition in Business•1 minute
- Quick Recap•1 minute
- Introduction to AI in Advertising•1 minute
- Role of AI in Advertising•2 minutes
- How Is AI Used in Targeted Ads•2 minutes
- Top AI Advertising Tools•2 minutes
- Use Cases of AI in Advertising•2 minutes
- Real-World Examples of AI in Advertising•1 minute
- Challenges of Using AI in Advertising•1 minute
- Quick Recap•1 minute
- Spotlight•1 minute
- Case Study on Yahoo•2 minutes
6 readings•Total 60 minutes
- Role of AI in Digital Marketing•10 minutes
- AI and Predictive Analytics•10 minutes
- AI-Powered Visual Search•10 minutes
- AI Revolutionizing Digital Marketing Using Chatbots•10 minutes
- AI in Speech Recognition and Image Processing•10 minutes
- AI in Advertising•10 minutes
6 assignments•Total 60 minutes
- Quiz on Role of AI in Digital Marketing•10 minutes
- Quiz on AI and Predictive Analytics•10 minutes
- Quiz on AI-Powered Visual Search•10 minutes
- Quiz on AI Revolutionizing Digital Marketing Using Chatbots•10 minutes
- Quiz on AI in Speech Recognition and Image Processing•10 minutes
- Quiz on AI in Advertising•10 minutes
This comprehensive AI in Digital Marketing program will equip you with the skills needed to excel in modern marketing. You'll learn to leverage AI technologies to transform your marketing strategies, optimize campaigns, and enhance user engagement. Guided by industry experts, you’ll engage in hands-on activities and real-world examples to develop practical AI-driven marketing skills and gain a competitive edge.
What's included
2 assignments
2 assignments•Total 240 minutes
- Assessment for AI, Automation, and Emerging Technology 1•120 minutes
- Assessment for AI, Automation, and Emerging Technology 2•120 minutes
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Frequently asked questions
Automation and AI in digital marketing involve using technology to streamline and enhance marketing processes. Automation handles repetitive tasks like email campaigns and social media posting, while AI analyzes data to personalize content, predict trends, and optimize strategies for better results.
Automation in digital marketing refers to the use of software to perform repetitive tasks automatically. This includes managing email campaigns, scheduling social media posts, and analyzing data, allowing marketers to focus on strategy and creative aspects.
AI can be used in digital marketing to analyze customer data, personalize content, optimize ad targeting, and automate customer interactions. Tools like chatbots, predictive analytics, and AI-driven content recommendations help enhance marketing efficiency and effectiveness.
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