Master AI for Digital Marketing & Content Creation
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Master AI for Digital Marketing & Content Creation
This course is part of AI Marketing Mastery Specialization
Instructors: Tanmoy Kumar Das
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Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Explore ChatGPT’s features, interface, and functions to communicate more effectively.
Create engaging content for emails, blogs, social media, and SEO using AI.
Master advanced prompting techniques to get better, more personalized responses.
Discover how to apply effective strategies, including Chain of Thought, Zero-shot, and Tabular prompting, for improved results.
Skills you'll gain
Tools you'll learn
Details to know
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the AI Marketing Mastery Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Master the world’s most powerful AI assistant with ChatGPT Fundamentals & Prompt Engineering — a future-ready course that takes you from beginner to expert with clarity, confidence, and creativity.
Start by understanding how ChatGPT thinks: its interface, Plus features, tokens, and responsible use. Then move into advanced prompt engineering — from priming and modifiers to structured frameworks like Chain-of-Thought, Few-Shot, and Role-Based prompting that elevate every output. This course isn’t just theory — it’s a practical roadmap packed with 150+ prompts, real business use cases, and hands-on projects across marketing, SEO, content creation, social media, podcasting, and even visual design using DALL·E 3. You’ll also explore ChatGPT-4o’s newest capabilities, including data analysis, image generation, and collaborative tools like Canvas and Shared Chats. No matter if you are a marketer, creator, educator, or entrepreneur, this course will help you automate smarter, create faster, and communicate better. Master how to craft prompts that reason like professionals — and become an early leader in the AI revolution. Enroll today, and reinvent how you work, write, and innovate.
Learn how ChatGPT works, explore the interface, key features, and essential prompting techniques. Build a strong foundation with powerful prompt engineering methods and practical writing, analysis, and content creation skills.
What's included
71 videos14 readings26 assignments
71 videos•Total 244 minutes
- Course Introduction•2 minutes
- What We'll Learn About Using ChatGPT•3 minutes
- ChatGPT Vs Google•2 minutes
- ChatGPT Layout and Interface•8 minutes
- ChatGPT Plus Features and Functions•4 minutes
- ChatGPT's Updated Cutoff Date•1 minute
- Effectively Creating Prompts•5 minutes
- Modifiers for Better Outputs•3 minutes
- ChatGPT Tokens Explained•4 minutes
- Copyright Shield•1 minute
- ChatGPT: SearchGPT Feature•3 minutes
- What is Prompt Engineering•6 minutes
- Prompt Priming•3 minutes
- 30 Simple Prompt Starters•1 minute
- New Ideas and Copy Generation•4 minutes
- Client Emails, Analogies and Bulk Writing•5 minutes
- Effective Prompt Revisions•3 minutes
- Chain of Thought Prompting•4 minutes
- Tabular Format Prompting•3 minutes
- Zero, One, and Few Shot Prompting•2 minutes
- Ask Before Answer Prompting•3 minutes
- Fill-In-The-Blank Prompting•2 minutes
- Perspective Prompting•3 minutes
- Constructive Critic Prompting•2 minutes
- Comparative Prompting•2 minutes
- Reverse Prompting•8 minutes
- RGC Prompting•3 minutes
- I Want You To Act As Prompting•2 minutes
- Custom Instructions Part 1•6 minutes
- ChatGPT-4: Computer Vision•3 minutes
- ChatGPT-4o: Image Input and Output Capabilities•7 minutes
- ChatGPT-4o: Analyze Data and Graphs•4 minutes
- ChatGPT-4o: Expanded Knowledge Base and Cross•3 minutes
- ChatGPT-4o with Canvas: Interactive Visual Workspace•5 minutes
- ChatGPT Update: o1 Preview +o1 Mini + 4o Mini Part 1•2 minutes
- ChatGPT Update: o1 Preview +o1 Mini + 4o Mini Part 2•9 minutes
- ChatGPT: Shared Chats•2 minutes
- ChatGPT Temporary Chats•1 minute
- ChatGPT Desktop App•3 minutes
- ChatGPT -4: DALL-E 3•7 minutes
- DALL-E 3: Gen IDs•7 minutes
- DALL-E 3: Inpainting•3 minutes
- ChatGPT Team Workspace•2 minutes
- Summarize Dense Text•5 minutes
- Re-Write Text for a Specific Audience•3 minutes
- Health Optimization•4 minutes
- Language Translation•3 minutes
- Quickly Summarize Videos•2 minutes
- Proofreading Text•3 minutes
- Re-Organize Data: Basic•5 minutes
- Re-Organize Data: Named Entity Recognition•2 minutes
- Re-Organize Data: Text Classification - Advanced•4 minutes
- Review and Improve Writing•4 minutes
- Create Essay Questions, Multiple Choice, True or False•3 minutes
- Intro to Copywriting and Content Creation•1 minute
- Articles and Blogs•3 minutes
- Write and Rephrase•5 minutes
- Create an Ad for a Product•5 minutes
- Scripts for Social Media Videos•4 minutes
- Product Specific Content•3 minutes
- Video Description, Title, and Tag•1 minute
- SEO and Keywords•4 minutes
- Scripts for Podcasts•4 minutes
- Sales Copy and Direct Response•3 minutes
- Write an Original Song with Chords and Lyrics•2 minutes
- Create Your Resume•2 minutes
- Personal Bio•2 minutes
- Speech or Presentation from Scratch•2 minutes
- Create an Entire E-Book•5 minutes
- Social Media Posts•3 minutes
- Content for Specific Niches•4 minutes
14 readings•Total 70 minutes
- Getting Started with ChatGPT – Foundations for Smart AI Use•5 minutes
- Prompting Power – Understanding How ChatGPT Thinks and Responds•5 minutes
- The Art of Prompt Engineering – Turning Ideas into High-Quality AI Outputs•5 minutes
- Structured Prompting Techniques – Making AI Think Strategically•5 minutes
- Advanced Perspective & Strategic Prompting – Elevating AI from Generator to Advisor•5 minutes
- Beyond Text – Exploring Multimodal Intelligence in ChatGPT•5 minutes
- The New ChatGPT Experience – Smarter Models and Interactive Workspaces•5 minutes
- Creative Expansion with AI – From Desktop Productivity to Visual Generation•5 minutes
- AI for Clarity & Communication – Simplifying, Adapting, and Enhancing Content•5 minutes
- Structuring Intelligence – Organizing, Classifying, and Refining Information with AI•5 minutes
- The Foundations of Persuasive Writing – From Rewriting to Revenue•5 minutes
- Optimizing Content for Discovery and Engagement•5 minutes
- Building a Powerful Personal Brand – From Bio to Complete Content Creation•5 minutes
- Summary•5 minutes
26 assignments•Total 335 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Checkpoint Quiz•10 minutes
- Checkpoint Quiz•10 minutes
- Checkpoint Quiz•12 minutes
- Checkpoint Quiz•10 minutes
- Checkpoint Quiz•12 minutes
- Checkpoint Quiz•10 minutes
- Checkpoint Quiz•10 minutes
- Checkpoint Quiz•10 minutes
- Checkpoint Quiz•12 minutes
- Checkpoint Quiz•10 minutes
- Checkpoint Quiz•12 minutes
- Checkpoint Quiz•12 minutes
- Checkpoint Quiz•10 minutes
Use ChatGPT to research audiences, plan content, create SEO blogs, emails, ads, and full marketing funnels. Develop high-performing content across platforms and boost productivity with AI-powered workflows.
What's included
58 videos11 readings22 assignments
58 videos•Total 236 minutes
- Welcome to ChatGPT Marketing•2 minutes
- Target Audience: How a well defined target audience can help you sell more•8 minutes
- Target Audience: ChatGPT for audience research and analysis•5 minutes
- Content Calendar ChatGPT: How to create a complete Content Calendar•7 minutes
- SEO ChatGPT: Optimized Keywords and Blog Titles•4 minutes
- SEO ChatGPT: Writing an optimized Blog Post in seconds•3 minutes
- Email Marketing ChatGPT: Overview of email marketing•3 minutes
- Email Marketing ChatGPT: Developing optimized email sequences•3 minutes
- Online Advertising ChatGPT: Facebook Ads•3 minutes
- Online Advertising ChatGPT: Google Ads•3 minutes
- Sales Pages ChatGPT: Developing sales page copy•4 minutes
- Steps to create a powerful marketing funnel with ChatGPT•4 minutes
- Identifying your buyer persona with ChatGPT•6 minutes
- Creating a lead magnet with ChatGPT•5 minutes
- Creating copy for the landing page and social media with ChatGPT•5 minutes
- Writing a complete email sequence for your funnel with ChatGPT•4 minutes
- Generating Trending Youtube Video Ideas with ChatGPT•4 minutes
- Write a Video Script with ChatGPT•4 minutes
- Generate Youtube Video Tags with ChatGPT•3 minutes
- Write a Youtube Video Descriptions with ChatGPT•3 minutes
- Improve Your Closed Captions on Youtube with ChatGPT•3 minutes
- Introduction to Office productivity with ChatGPT•2 minutes
- Research and Problem solving with ChatGPT•5 minutes
- Meeting Notes, Key Points, Decisions, Action Points•2 minutes
- Replying to emails with ChatGPT•2 minutes
- Optimize my resume with ChatGPT•3 minutes
- Generating Product and Business names with ChatGPT•6 minutes
- Taglines and slogans for your brand with ChatGPT•3 minutes
- Workshop: Creating a Slogan & Tagline for my business with ChatGPT•6 minutes
- Product descriptions for your online store with ChatGPT•2 minutes
- Generating FAQ with ChatGPT•2 minutes
- Research Podcast Ideas & Come Up with a Catchy Podcast Name with ChatGPT•4 minutes
- Outline & Script Podcast Episodes with ChatGPT•4 minutes
- Brainstorm Interview Questions & Find Potential Podcast Guests•4 minutes
- ChatGPT: Analyzing reviews and optimizing your products and services•5 minutes
- Create a PRO Website with AI•5 minutes
- Customizing Your Website with AI•5 minutes
- Introduction to using ChatGPT in your website•2 minutes
- Website copy for the homepage, about us page and contact us page•6 minutes
- Landing page headlines and copy•3 minutes
- Meta descriptions with ChatGPT•2 minutes
- Come Up With Your Next Best Course Idea with ChatGPT•4 minutes
- Write a Course Online with ChatGPT•4 minutes
- Write the Course Landing Page/Description and Promotional Emails with ChatGPT•4 minutes
- Create Educational Content & Write Educational Emails with ChatGPT•3 minutes
- Answer Student Questions with the help of ChatGPT•5 minutes
- Create Online Course Quizzes with ChatGPT•5 minutes
- Ethical Considerations: The Responsible Use of AI Writing Tools•4 minutes
- Human Vs AI Writing, and When to Use Each•7 minutes
- Adding AI Tools like ChatGPT to Your Writing Workflow•3 minutes
- What to Look Out for in the Future of AI•3 minutes
- How to Ethically Write Essays with ChatGPT•8 minutes
- Optimizing Existing content with ChatGPT•10 minutes
- Training ChatGPT with Specific Industry Knowledge•2 minutes
- Case Study: Writing a Book from Your Video Script•3 minutes
- Matching ChatGPT Content to Your Brand & Tone•8 minutes
- Case Study: Using Existing Video Transcripts to Improve ChatGPT Writing•5 minutes
- Strategies for Efficient Editing & Decreasing Errors•3 minutes
11 readings•Total 55 minutes
- Building a Winning Marketing Foundation with ChatGPT•5 minutes
- From Email Strategy to Paid Advertising – Converting Attention into Revenue•5 minutes
- Building a High-Converting Marketing Funnel with ChatGPT•5 minutes
- Turning Ideas into Discoverable YouTube Content with ChatGPT•5 minutes
- YouTube Optimization Case Study – Strengthening Visibility After Production•5 minutes
- Building a Strong Brand Identity with ChatGPT•5 minutes
- Building a High-Converting Website with ChatGPT•5 minutes
- Building and Marketing an Online Course with ChatGPT•5 minutes
- Responsible AI Writing – Ethics, Balance, and Future Readiness•5 minutes
- Case Study: Transforming Raw Content into a Branded, Optimized Asset with ChatGPT•5 minutes
- Summary•5 minutes
22 assignments•Total 281 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Checkpoint Quiz•12 minutes
- Checkpoint Quiz•10 minutes
- Checkpoint Quiz•10 minutes
- Checkpoint Quiz•10 minutes
- Checkpoint Quiz•10 minutes
- Checkpoint Quiz•10 minutes
- Checkpoint Quiz•8 minutes
- Checkpoint Quiz•12 minutes
- Checkpoint Quiz•12 minutes
- Checkpoint Quiz•10 minutes
- Checkpoint Quiz•12 minutes
Discover how Google Gemini supports research, keyword analysis, content writing, video scripting, social posts, and podcast creation. Learn to repurpose content efficiently and build multi-platform creative workflows.
What's included
22 videos5 readings10 assignments
22 videos•Total 78 minutes
- Welcome to the Google Gemini Lessons•1 minute
- Key Differences Between Google Gemini & ChatGPT•6 minutes
- Gemini Update: Export to Google Docs Feature & Dark Theme•4 minutes
- How to Research with Google Gemini•7 minutes
- Do A Digital Marketing Research with Google Gemini•5 minutes
- Keyword Research with Google Gemini•5 minutes
- Create Outlines for Articles, Videos & Podcasts with Google Gemini•3 minutes
- Write an Entire Article with Google Gemini•3 minutes
- Generate Catchy Keyword- Rich Article Titles with Google Gemini•3 minutes
- Make Existing Article Titles More SEO-Friendly with Google Gemini•2 minutes
- Come Up with Social Media Post Ideas with Google Gemini•2 minutes
- Write Instagram, Facebook & Twitter Posts with Google Gemini•5 minutes
- Create Social Media Polls with Google Gemini•2 minutes
- Generate Fun Facts, Quotes & Jokes with Google Gemini•3 minutes
- Come Up With Great Video Ideas with Google Gemini•6 minutes
- Write an Entire Video Script with Google Gemini•4 minutes
- Write Your Youtube Video Title, Description and Tags with Google Gemini•3 minutes
- Turn Youtube Videos into Articles and Create Podcast Shownotes with Google Gemini•3 minutes
- Generate Names for Your Podcast with Google Gemini•3 minutes
- Brainstorm Podcast Episode Ideas & Find Interview Guests with Google Gemini•5 minutes
- Write an Email Interview Request with Google Gemini•2 minutes
- Come Up with Interview Questions with Google Gemini•2 minutes
5 readings•Total 25 minutes
- Researching Effectively with Google Gemini•5 minutes
- Writing High-Impact Content with Google Gemini•5 minutes
- Repurposing Video Content with Google Gemini•5 minutes
- Crafting Powerful Podcast Interviews with Google Gemini•5 minutes
- Summary•5 minutes
10 assignments•Total 119 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Checkpoint Quiz•10 minutes
- Checkpoint Quiz•10 minutes
- Checkpoint Quiz•8 minutes
- Checkpoint Quiz•8 minutes
- Checkpoint Quiz•8 minutes
Use Gemini to create online courses, landing pages, sales copy, email sequences, and complete marketing funnels. Build business-ready assets, analyze customer data, and apply ethical AI writing for professional results.
What's included
27 videos4 readings10 assignments
27 videos•Total 97 minutes
- Research Online Course Topic Ideas•5 minutes
- Outline an Online Course and Course Lessons with Google Gemini•4 minutes
- Write Course Landing Pages, Title and Learning Outcomes•5 minutes
- Write Supplemental Learning Materials like PDF Guides with Google Gemini•4 minutes
- Write Promotional Emails with Google Gemini•4 minutes
- Answer Student Questions with Google Gemini•3 minutes
- Introduction to Digital Marketing with Google Gemini•1 minute
- Target Audience: Google Gemini for audience research and analysis•7 minutes
- Content Calendar Google Gemini: How to create a complete Content Calendar•4 minutes
- Write copy like a Pro with Google Gemini and Copywriting Frameworks•2 minutes
- SEO Google Gemini: Optimized Keywords and Blog Titles•4 minutes
- SEO Google Gemini: Writing an optimized Blog Post in seconds•4 minutes
- Email Marketing Google Gemini: Developing optimized email sequences•4 minutes
- Sales Pages Google Gemini: Developing sales page copy•4 minutes
- Online Advertising Google Gemini: Facebook Ads•5 minutes
- Online Advertising Google Gemini: Google Ads•5 minutes
- Complete Marketing Funnel Creation with Google Gemini•6 minutes
- Replying to emails with Google Gemini•2 minutes
- Meeting Notes, Key Points, Decisions, Action Points•3 minutes
- Optimize my resume with Google Gemini•3 minutes
- Generating Product and Business names with Google Gemini•3 minutes
- Taglines and slogans for your brand with Google Gemini•2 minutes
- Product descriptions for your online store with Google Gemini•3 minutes
- Generating FAQ with Google Gemini•3 minutes
- Google Gemini: Analyzing reviews and optimizing your products and services•4 minutes
- How to Write an Ethical Essay with Google Gemini•4 minutes
- Summary•1 minute
4 readings•Total 20 minutes
- Creating Supplemental Learning Materials with Google Gemini•5 minutes
- Creating Supplemental Learning Materials with Google Gemini•5 minutes
- Creating High-Converting Ad Campaigns with Google Gemini•5 minutes
- Analyzing Customer Reviews & Optimizing Your Products with Google Gemini•5 minutes
10 assignments•Total 127 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Checkpoint Quiz•12 minutes
- Checkpoint Quiz•10 minutes
- Checkpoint Quiz•10 minutes
- Checkpoint Quiz•8 minutes
- Checkpoint Quiz•12 minutes
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Frequently asked questions
No, this course is for complete beginners. We first examine the fundamentals of ChatGPT from an interface and functional standpoint. As you advance, you’ll delve into more advanced strategies, such as prompt engineering, to ensure that you remain confident all the way along.
Ideal for marketers, content creators, entrepreneurs, educators, and anyone looking to become a master of ChatGPT for business. If you want to increase your productivity, streamline and scale content creation, or improve your use of AI tools like ChatGPT, this course will help you achieve that.
This course is unique because it not only teaches you the fundamentals of ChatGPT but also explores prompt engineering, allowing you to construct more effective and tailored outputs.
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Financial aid available,