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⇱ AI Governance | Coursera


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AI Governance

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Gain insight into a topic and learn the fundamentals.
4.8

144 reviews

Beginner level

Recommended experience

Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace
96%
Most learners liked this course

Gain insight into a topic and learn the fundamentals.
4.8

144 reviews

Beginner level

Recommended experience

Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace
96%
Most learners liked this course

What you'll learn

  • Apply governance frameworks to ensure AI systems are ethical, transparent, and accountable.

  • Evaluate risks and implement strategies for trustworthy AI deployment at scale.

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Assessments

5 assignments¹

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the AI Foundations for Business Professionals Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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  • Gain a foundational understanding of a subject or tool
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There are 6 modules in this course

As AI systems become more powerful and embedded across industries, the need for effective governance is no longer optional – it’s essential. This course explores how organisations can ensure that AI tools are not only effective but also safe, fair, and accountable throughout their lifecycle.

You’ll learn to identify key risks such as bias, misalignment, and overreliance, and explore why even well-intentioned AI systems can fail. From ethical frameworks to incident response plans, this course provides practical tools to embed trust into every stage of AI development and deployment. Using real-world scenarios and governance models like the Trustworthy AI Cycle, you’ll examine how principles such as transparency, oversight, and explainability can be operationalised in business settings. Whether you're selecting vendors, building internal systems, or crafting policy, this course equips you to lead AI implementation with integrity. With case studies, strategic frameworks, and implementation guidance, you’ll leave with a roadmap for aligning AI systems with legal, ethical, and societal expectations. This is the third course in the AI Foundations for Business Professionals specialisation. To get the most out of this course, we recommend completing AI Essentials and Generative and Agentic AI beforehand to build both the technical understanding and applied context for responsible AI leadership.

AI systems are no longer just technical tools, they are decision-makers, content creators, and agents of influence. In this course, you’ll explore how responsible governance ensures these systems operate safely, ethically, and in alignment with organisational goals. You’ll investigate why AI systems fail, what risks they pose, and how ethical principles can be translated into practical oversight. From bias mitigation to lifecycle monitoring, you’ll learn how to design and implement governance strategies that build trust, reduce harm, and enable sustainable value creation from AI.

What's included

3 readings

3 readingsTotal 26 minutes
  • Your Learning Journey15 minutes
  • Digital Notebook (blank)10 minutes
  • Important note about course communication1 minute

This module explores the critical role of ethics in AI deployment, focusing on how values like fairness, accountability, and autonomy influence system design and outcomes. You’ll examine real-world dilemmas and learn how ethical principles can guide responsible decision-making in both public and private sector AI use.

What's included

1 video5 readings1 assignment1 discussion prompt

1 videoTotal 3 minutes
  • Why Ethics is Essential for Safe and Compliant AI Systems 3 minutes
5 readingsTotal 95 minutes
  • The Business Case for AI Ethics10 minutes
  • Research and Reflect20 minutes
  • Build a Podcast on Core AI Ethics Principles30 minutes
  • Reflect20 minutes
  • Review and Reflect15 minutes
1 assignmentTotal 30 minutes
  • Test Your Knowledge30 minutes
1 discussion promptTotal 20 minutes
  • Ramifications of the Ethical Dilemma 20 minutes

Even well-intentioned AI systems can fail. When they do, the impact can be widespread and serious. This module explores the technical and organisational reasons behind AI failure, from algorithmic bias and hallucination to overreliance, poor data governance, and blind spots in leadership and oversight.

What's included

2 readings1 assignment6 plugins

2 readingsTotal 35 minutes
  • Blind Spots15 minutes
  • Review and Reflect20 minutes
1 assignmentTotal 30 minutes
  • Test Your Knowledge30 minutes
6 pluginsTotal 105 minutes
  • Failure Modes20 minutes
  • Failure Modes - Knowledge Check15 minutes
  • Research on Failure Modes25 minutes
  • Scenario 1: Unwild Media15 minutes
  • Scenario 2: Ryle Logistics15 minutes
  • Scenario 3: ID4D15 minutes

This module introduces the Trustworthy AI Cycle, a practical governance framework designed to ensure that AI systems are not just technically robust, but ethically sound and socially aligned. You’ll learn how to turn high-level principles into measurable practices across the AI lifecycle: from risk anticipation and data quality to testing, documentation, and ongoing monitoring.

What's included

1 video1 assignment1 discussion prompt5 plugins

1 videoTotal 3 minutes
  • The Trustworthy AI Cycle3 minutes
1 assignmentTotal 30 minutes
  • Test Your Knowledge30 minutes
1 discussion promptTotal 20 minutes
  • Review and Reflect20 minutes
5 pluginsTotal 90 minutes
  • The Trustworthy AI Cycle in Practice20 minutes
  • Assessing AI Trustworthiness - 12 Key Questions25 minutes
  • Assessing AI Trustworthiness - Case Study 115 minutes
  • Assessing AI Trustworthiness - Case Study 215 minutes
  • Assessing AI Trustworthiness - Case Study 315 minutes

This module explores how to implement AI responsibly within organisational settings, weighing the strategic decision to build or buy against governance, risk, and long-term value. You’ll learn how to embed AI into enterprise risk management, apply guardrails, and use practices like red teaming and the Three Lines of Defence to ensure trust, accountability, and operational readiness.

What's included

1 video5 readings2 assignments4 plugins

1 videoTotal 4 minutes
  • Good Practices for AI Implementation 4 minutes
5 readingsTotal 95 minutes
  • Buy or Build?10 minutes
  • Buy or Build? Reflect on Your Context20 minutes
  • Risk Management15 minutes
  • Reflect on Your Context25 minutes
  • Four Good Practices 25 minutes
2 assignmentsTotal 45 minutes
  • Knowledge Check15 minutes
  • Test Your Knowledge30 minutes
4 pluginsTotal 65 minutes
  • Key Risks of AI Implementation20 minutes
  • Key Risks of AI Implementation - Case Study 115 minutes
  • Key Risks of AI Implementation - Case Study 215 minutes
  • Key Risks of AI Implementation - Case Study 315 minutes

This final module brings together everything you’ve learned about ethical foundations, system failures, governance, and implementation strategies. You’ll consolidate your understanding by examining how organisations can align AI deployment with trust, accountability, and long-term value—and reflect on how these lessons apply to a business idea generated by AI.

What's included

4 readings1 peer review

4 readingsTotal 65 minutes
  • Key Takeaways and Reflections20 minutes
  • Bibliography and Further Reading15 minutes
  • Written Assignment Information20 minutes
  • Next Steps10 minutes
1 peer reviewTotal 120 minutes
  • Governance Review120 minutes

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Instructor

Instructor ratings
4.8 (35 ratings)
Saïd Business School, University of Oxford
3 Courses36,370 learners

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Reviewed on Sep 16, 2025

convenient and interesting way of teaching from this app.

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Reviewed on May 29, 2026

In-depth Learning Procedure. and Course. Veryuseful.

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Reviewed on Dec 15, 2025

Actually challenged me and helped me work through some real world projects

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.