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URL: https://www.coursera.org/learn/ai-prompts-for-seo-growth

⇱ AI Prompts for SEO Growth | Coursera

AI Prompts for SEO Growth

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AI Prompts for SEO Growth

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

December 2025

Assessments

4 assignments¹

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the AI-Powered Modern Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There is 1 module in this course

AI is changing how marketers create and optimize content. In this course, learners explore how to design clear, structured prompts that guide generative AI tools toward SEO-friendly results. Through short videos, guided discussions, and hands-on labs, learners practice writing effective prompts, refining AI outputs, and generating webpage meta descriptions that meet Google’s SEO guidelines. Along the way, they’ll learn how to evaluate tone, length, and keyword usage—and how to balance automation with human creativity. By the end, learners will have a practical cheat sheet of prompt-writing best practices and a portfolio of optimized meta descriptions they can use in real marketing workflows.

AI is changing how marketers create and optimize content. In this course, learners explore how to design clear, structured prompts that guide generative AI tools toward SEO-friendly results. Through short videos, guided discussions, and hands-on labs, learners practice writing effective prompts, refining AI outputs, and generating webpage meta descriptions that meet Google’s SEO guidelines. Along the way, they’ll learn how to evaluate tone, length, and keyword usage—and how to balance automation with human creativity. By the end, learners will have a practical cheat sheet of prompt-writing best practices and a portfolio of optimized meta descriptions they can use in real marketing workflows.

What's included

6 videos2 readings4 assignments

6 videos•Total 18 minutes
  • Introduction and Welcome•2 minutes
  • Foundations of Effective Prompting•3 minutes
  • Case Example – Turning a Weak Prompt into a Strong One•5 minutes
  • Writing SEO-Optimized Meta Descriptions with AI•3 minutes
  • Case Example – Comparing AI-Generated Meta Descriptions•4 minutes
  • Congratulations — You’ve Completed “AI Prompts for SEO Growth”!•2 minutes
2 readings•Total 17 minutes
  • Three Principles for Crafting Prompts that Drive Quality Outputs•10 minutes
  • SEO Guidelines for AI-Generated Metadata•7 minutes
4 assignments•Total 80 minutes
  • HOL: Refine Sample Prompts for an SEO Use Case•15 minutes
  • HOL: Generate and Evaluate Meta Descriptions•20 minutes
  • HOL: SEO Prompt and Meta Description Portfolio•25 minutes
  • Graded Quiz: AI Prompts for SEO Growth•20 minutes

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.