Analytics, ROI, and Evaluation
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Analytics, ROI, and Evaluation
This course is part of ROI-Driven Digital Marketing Analytics Specialization
Instructor: Simplilearn Instructor
Included with
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Recommended experience
Recommended experience
What you'll learn
Master KPIs and metrics for optimized business performance.
Improve marketing funnels to boost conversions.
Leverage Crazy Egg and Google Analytics for data-driven insights.
Maximize ROI with effective campaign strategies.
Skills you'll gain
- Marketing Effectiveness
- Marketing Analytics
- Data-Driven Marketing
- Customer Engagement
- Digital Analysis
- Performance Measurement
- Analytics
- Data-Driven Decision-Making
- Key Performance Indicators (KPIs)
- Conversion Funnel Analysis
- Marketing Strategies
- Return On Investment
- Business Metrics
- Marketing
- Web Analytics
- Performance Metric
Tools you'll learn
Details to know
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
This comprehensive Analytics, ROI, and Evaluation program will equip you with the skills needed to excel in modern marketing. You'll learn to measure, analyze, and optimize marketing performance to drive engagement, conversions, and business success.
By the end of this course, you will be able to: - Master KPIs and Metrics: Understand and apply KPIs and metrics to measure and optimize business performance across various marketing channels. - Optimize Marketing Funnels: Analyze and improve marketing funnels, using key models and metrics to enhance customer journeys and increase conversions. - Leverage Advanced Analytics Tools: Utilize tools like Crazy Egg and Google Analytics to gain in-depth behavioral insights and refine marketing strategies based on data-driven decisions. - Enhance ROI Calculations: Calculate and improve ROI across different campaign types, ensuring cost-effective marketing efforts that maximize returns. - Utilize Google Analytics 4 (GA4): Navigate and leverage the latest features of GA4, including setting up, tracking, and analyzing data to optimize website performance. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical skills in data-driven marketing and gain a competitive edge.
This comprehensive Analytics, ROI, and Evaluation program will equip you with the skills needed to excel in modern marketing. You'll learn to measure, analyze, and optimize marketing performance to drive engagement, conversions, and business success. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical skills in data-driven marketing and gain a competitive edge.
What's included
111 videos11 readings11 assignments
111 videos•Total 197 minutes
- Analytics, ROI, and Evaluation Introduction•3 minutes
- What Will You Learn•1 minute
- Introduction to KPIs And Metrics•1 minute
- What Are KPIs Metrics and Their Types•4 minutes
- Difference Between KPIs and Metrics Examples•1 minute
- Techniques to Measure KPIs and Metrics•2 minutes
- KPI Tracking Software and Tools•2 minutes
- Metric Tracking Tools and Software•2 minutes
- Tracking KPIs and Metrics with Dashboards•2 minutes
- Quick Recap•1 minute
- Introduction to Marketing Funnel KPIs and Metrics•1 minute
- Marketing Funnel AIDA Model and Three Stage Model•2 minutes
- Marketing Funnel Metrics•2 minutes
- Awareness Stage KPIs•2 minutes
- Content Engagement KPIs•2 minutes
- Consideration Stage KPIs•1 minute
- Conversion KPIs•2 minutes
- Usage of UA Reports•2 minutes
- Quick Recap•1 minute
- Introduction to Metrics for Paid Owned and Earned Searches•0 minutes
- Paid Search Metrics•3 minutes
- Earned Media Metrics•2 minutes
- Owned Media Metrics•2 minutes
- Differentiating the Metrics Real Life Examples•1 minute
- Quick Recap•1 minute
- Introduction to Using Crazy Egg for Behavioral Patterns•1 minute
- Crazy Egg Features and Snapshots•2 minutes
- How are Heatmaps Useful•2 minutes
- Access Heatmaps Examples•2 minutes
- Using Crazy Egg Confetti Example•1 minute
- Crazy Egg Scrollmap and Its Use•2 minutes
- Analyzing the Overlay Report Example•2 minutes
- List Report and Crazy Egg Recordings•1 minute
- Quick Recap•1 minute
- Spotlight•2 minutes
- Introduction to Measuring Metrics and Calculating ROI of Display Campaigns•1 minute
- Measuring the Effectiveness of Display Campaigns•2 minutes
- Viewable and Nonviewable Impressions•2 minutes
- Eligible Measurable and Nonmeasurable Impressions•1 minute
- Impression Share and Lost Impression Share•1 minute
- How Is the Return on Investment Calculated•1 minute
- Calculating Campaign Attributable ROI•1 minute
- Calculating Performance of PPC Campaigns Example•2 minutes
- Calculating ROI for Different Types of Campaigns•2 minutes
- ROI Measurement Metrics and Tools•1 minute
- Steps to Improve ROI for Campaigns•1 minute
- Quick Recap•1 minute
- Introduction to Reach Vs Number of Impressions and Engagement Rate Vs Conversion Rate•1 minute
- Reach vs Impressions on YouTube Google Ads and Facebook•2 minutes
- Reach and Impressions in Marketing Report•1 minute
- Effective Frequency•3 minutes
- Conversion Rate•1 minute
- Engagement Rate•2 minutes
- Improve the Conversion Rate•1 minute
- Optimizing Engagement•1 minute
- Ways to Boost Customer Engagement•2 minutes
- SmartKarrot Engagement Optimization Platform•1 minute
- Demo YouTube Analytics•5 minutes
- Quick Recap•1 minute
- Introduction to Bounce Rate Vs Exit Rate•1 minute
- Difference Between Bounce Rate and Exit Rate•2 minutes
- Which Metric Is More Important•1 minute
- Benchmarks for Bounce Rate•1 minute
- Reduce Exit Rate and Bounce Rate•2 minutes
- Quick Recap•1 minute
- Introduction to Analyzing Customer Journey Using Google Analytics•1 minute
- Stages and Benefits of Customer Journey Analytics•2 minutes
- Customer Journey Map Examples•1 minute
- Using UTM Codes•2 minutes
- Measuring Conversions Using Goals•1 minute
- Setting an Event in Google Tag Manager•1 minute
- Creating Goals from Events•1 minute
- Behavior Flow Report and Navigation Summary Report•1 minute
- Quick Recap•1 minute
- Introduction to Setting Up Ecommerce Marketing Funnel•1 minute
- E-commerce Marketing Funnel•1 minute
- Steps for Optimized E-commerce Marketing Funnel•1 minute
- Top Funnel Strategies for Increasing Traffic to the Product Page•2 minutes
- Middle Funnel Bottom Funnel and After Sales Strategies•2 minutes
- How to Get More Conversions on Ecommerce Offers•2 minutes
- Quick Recap•1 minute
- Introduction to Best Practices for Post Campaign Analysis•1 minute
- Elements of PCA and Steps to Review Marketing Campaigns•2 minutes
- Tools for Testing Keyword Report•1 minute
- Using Google Analytics to Test Keyword Report•1 minute
- CES NPS CSAT and TTR•2 minutes
- Examples of Behavioral Data•1 minute
- Steps for Effective Behavior Analysis•1 minute
- How to Improve ROAS•1 minute
- ROAS Examples•2 minutes
- How to Analyze App Data•2 minutes
- Quick Recap•1 minute
- Introduction to Google Analytics 4 The Future Of Google Analytics•1 minute
- What Is GA4 and the Need to Switch•1 minute
- New Features Offered by GA4•1 minute
- How to Set Up GA4•1 minute
- Google Analytics 4 vs Universal Analytics 2•2 minutes
- Demo Google Analytics Tool•2 minutes
- Demo Upgrade to GA4•2 minutes
- Demo Conversions in GA4•3 minutes
- Demo Installing GA4 in Website•6 minutes
- Demo Acquisition Report GA4•5 minutes
- Demo Engagement Report•8 minutes
- Demo Demographic Report•5 minutes
- Demo Retention Report•6 minutes
- Demo Realtime Report•6 minutes
- Demo Monetization Report•4 minutes
- Demo Tech Report•5 minutes
- Quick Recap•1 minute
- Spotlight•2 minutes
- Case Study on Watchfinder•2 minutes
11 readings•Total 110 minutes
- KPIs And Metrics•10 minutes
- Marketing Funnel KPIs and Metrics•10 minutes
- Metrics for Paid Owned and Earned Searches•10 minutes
- Using Crazy Egg for Behavioral Patterns•10 minutes
- Measuring Metrics and Calculating ROI of Display Campaigns•10 minutes
- Reach Vs Number of Impressions and Engagement Rate Vs Conversion Rate•10 minutes
- Bounce Rate Vs Exit Rate•10 minutes
- Analyzing Customer Journey Using Google Analytics•10 minutes
- Setting Up Ecommerce Marketing Funnel•10 minutes
- Best Practices for Post Campaign Analysis•10 minutes
- Google Analytics 4 The Future Of Google Analytics•10 minutes
11 assignments•Total 110 minutes
- Quiz on KPIs And Metrics•10 minutes
- Quiz on Marketing Funnel KPIs and Metrics•10 minutes
- Quiz on Metrics for Paid Owned and Earned Searches•10 minutes
- Quiz on Using Crazy Egg for Behavioral Patterns•10 minutes
- Quiz on Measuring Metrics and Calculating ROI of Display Campaigns•10 minutes
- Quiz on Reach Vs Number of Impressions and Engagement Rate Vs Conversion Rate•10 minutes
- Quiz on Bounce Rate vs. Exit Rate•10 minutes
- Quiz on Analyzing Customer Journey Using Google Analytics•10 minutes
- Quiz on Setting Up Ecommerce Marketing Funnel•10 minutes
- Quiz on Best Practices for Post Campaign Analysis•10 minutes
- Quiz on Google Analytics 4 The Future Of Google Analytics•10 minutes
This comprehensive Analytics, ROI, and Evaluation program will equip you with the skills needed to excel in modern marketing. You'll learn to measure, analyze, and optimize marketing performance to drive engagement, conversions, and business success. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical skills in data-driven marketing and gain a competitive edge.
What's included
1 reading2 assignments
1 reading•Total 10 minutes
- Analytics, ROI, and Evaluation Practice Project•10 minutes
2 assignments•Total 240 minutes
- Assessment for Analytics, ROI, and Evaluation 1•120 minutes
- Assessment for Analytics, ROI, and Evaluation 2•120 minutes
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Instructor
Offered by
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- Status: Free Trial
- Status: Free TrialS
Simplilearn
Specialization
- Status: Free TrialU
Unilever
Course
- Status: Preview
Course
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Frequently asked questions
ROI (Return on Investment) in analytics measures the profitability of a marketing campaign by comparing the revenue generated to the cost of the campaign. It helps determine the effectiveness of your marketing efforts and guides decision-making for future investments.
SEO (Search Engine Optimization) is the process of improving your website's visibility in search engines, which can lead to higher organic traffic. ROI in SEO evaluates the return generated from these efforts compared to the cost, helping you assess the value of your SEO strategies.
Campaign analytics involves tracking and analyzing data from marketing campaigns to assess their performance. It helps marketers understand what’s working, optimize strategies, and make informed decisions to improve future campaigns.
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