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Data Visualization and Communication with Tableau

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Data Visualization and Communication with Tableau

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Gain insight into a topic and learn the fundamentals.
4.7

3,215 reviews

3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
95%
Most learners liked this course

Gain insight into a topic and learn the fundamentals.
4.7

3,215 reviews

3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
95%
Most learners liked this course

Build your subject-matter expertise

This course is part of the Excel to MySQL: Analytic Techniques for Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 6 modules in this course

One of the skills that characterizes great business data analysts is the ability to communicate practical implications of quantitative analyses to any kind of audience member. Even the most sophisticated statistical analyses are not useful to a business if they do not lead to actionable advice, or if the answers to those business questions are not conveyed in a way that non-technical people can understand.

In this course you will learn how to become a master at communicating business-relevant implications of data analyses. By the end, you will know how to structure your data analysis projects to ensure the fruits of your hard labor yield results for your stakeholders. You will also know how to streamline your analyses and highlight their implications efficiently using visualizations in Tableau, the most popular visualization program in the business world. Using other Tableau features, you will be able to make effective visualizations that harness the human brain’s innate perceptual and cognitive tendencies to convey conclusions directly and clearly. Finally, you will be practiced in designing and persuasively presenting business “data stories” that use these visualizations, capitalizing on business-tested methods and design principles.

The Coursera Specialization: Excel to MySQL: Analytic Techniques for Business, is about how 'Big Data' interacts with business, and how to use data analytics to create value for businesses. This specialization consists of four courses and a final Capstone Project, where you will apply your skills to a real-world business process. You will learn to perform sophisticated data-analysis functions using powerful software tools such as Microsoft Excel, Tableau, and MySQL. To learn more, watch the video and review the specialization overview document we provided. In the third course of the specialization: Data Visualization and Communication with Tableau, you will learn how to communicate business-relevant implications of data analyses. Specifically, you will: ~craft the right questions to ensure your analysis projects succeed ~leverage questions to design logical and structured analysis plans ~create the most important graphs used in business analysis and transform data in Tableau ~design business dashboards with Tableau ~tell stories with data ~design effective slide presentations to showcase your data story ~deliver compelling business presentations By the end of this course, you will know how to structure your data analysis projects to ensure the fruits of your hard labor yield results for your stakeholders. You will also know how to streamline your analyses and highlight their implications efficiently using visualizations in Tableau, the most popular visualization program in the business world. Using other Tableau features, you will be able to make effective visualizations that harness the human brain’s innate perceptual and cognitive tendencies to convey conclusions directly and clearly. Finally, you will be practiced in designing and persuasively presenting business “data stories” that use these visualizations, capitalizing on business-tested methods and design principles by completing a final peer assessed project recommending a business process change. To get started, please begin with the video 'About This Specialization.' I hope you enjoy this week's materials!

What's included

2 videos5 readings

2 videosTotal 9 minutes
  • About this Specialization4 minutes
  • Welcome to the Course!4 minutes
5 readingsTotal 45 minutes
  • Specialization Overview10 minutes
  • Report a problem with the course5 minutes
  • Course Overview10 minutes
  • Special Thanks!10 minutes
  • About the Course Team10 minutes

Welcome! This week, you will learn how data analysts ask the right questions to ensure project success. By the end of this week, you will be able to: ~Craft the right questions to ensure your analysis projects succeed ~Leverage questions to design logical and structured analysis plans Remember to refer back to the Additional Resources reading: Identifying and Eliciting Information from Stakeholders. In addition, you will complete a graded quiz. As always, if you have any questions, post them to the Discussions Forum. To get started, please begin with the video “Tips for Becoming a Data Analyst.” I hope you enjoy this week's materials!

What's included

8 videos2 readings1 assignment

8 videosTotal 60 minutes
  • Tips for Becoming a Data Analyst9 minutes
  • Asking the Right Questions5 minutes
  • Rock Projects6 minutes
  • S.M.A.R.T. Objectives10 minutes
  • Listening to Stakeholders During Elicitation9 minutes
  • Stakeholder Expectations Matter8 minutes
  • Using SPAPs to Structure Your Thinking, Part 17 minutes
  • Using SPAPs to Structure Your Thinking, Part 27 minutes
2 readingsTotal 20 minutes
  • Week 1 Additional Resources10 minutes
  • SPAP Graphic10 minutes
1 assignmentTotal 30 minutes
  • Week 1 Quiz30 minutes

Welcome to week 2! This week you'll install Tableau to learn how visualizing data helps you figure out what your data mean efficiently, and in the process of doing so, helps you narrow in on what factors you should take into consideration in your statistical models or predictive algorithms. Over the next two weeks, we’re going to learn how to use Tableau to implement this type of visualization and to help you find, and communicate, answers to business questions, as well as work with the Tableau functions that all data analysts should be familiar with. In addition, through a series of practice exercises, you will use a data set to do example analyses and to answer specific sample questions about salaries for certain data-related jobs across the United State. Then for graded exercises, you will use a different data set to work out analyses and questions that will require you to directly apply the Tableau skills you have acquired through practice. By the end of this week, you will be able to: ~Create the most important graphs used in business analysis and transform data in Tableau Once you have watched the "Why Tableau" video, and installed the software, remember to refer back to the Salary Data Set and to the Dognition Data Set resources posted on the course site this week. You will also complete a graded quiz at the end of the week. As always, if you have any questions, post them to the Discussions Forum. To get started, please begin with the video “Use Data Visualization to Drive Your Analysis" and then review the "Written Instructions to install Tableau Desktop. I hope you enjoy this week's materials!

What's included

16 videos6 readings1 assignment

16 videosTotal 130 minutes
  • Use Data Visualization to Drive Your Analysis2 minutes
  • Why Tableau?8 minutes
  • Meet Your Salary Data3 minutes
  • Meet Your Dognition Data12 minutes
  • Our Analysis Plan1 minute
  • Salaries of Data-Related Jobs: Your First Graph12 minutes
  • Formatting and Exporting Your First Graph7 minutes
  • Digging Deeper Using the Rows and Columns Shelves13 minutes
  • Understanding the Marks Card11 minutes
  • Removing Outliers Using Scatterplot and Filtering and Groups14 minutes
  • Analyzing Data-Related Salaries in Different States Using Filtering and Groups8 minutes
  • When to Use Line Graphs3 minutes
  • Dates as Hierarchical Dimensions or Measures9 minutes
  • Analyzing Data-Related Salaries Over Time Using Date Hierarchies8 minutes
  • Analyzing Data-Related Salaries Over Time Using Trend Lines9 minutes
  • Analysing Data-Related Salaries Over Time Using Box Plots10 minutes
6 readingsTotal 230 minutes
  • Tableau Instructions10 minutes
  • Salary Data Set, Description, and Analysis Plan10 minutes
  • Dognition Data Set, Description, and Analysis Plan10 minutes
  • The Effects of Outliers Video10 minutes
  • Introduction to Linear Regression10 minutes
  • Week 2 Practice Exercises180 minutes
1 assignmentTotal 120 minutes
  • Week 2 Quiz120 minutes

Welcome to week 3! This week you'll continue learning how to use Tableau to answer data analysis questions. You will learn how to use Tableau to both find, and eventually communicate answers to business questions. You'll learn about the process of elicitation, and learn how to ensure your data story is not undermined by overgeneralization or bias and how to format your data charts to begin creating a compelling data story. By the end of this week, you will be able to: ~Write calculations and equations in Tableau ~Publish online business dashboards with Tableau Remember to refer to the additional resources for this week: “Examples of Tableau Dashboards and Stories” and "Using Tableau Dashboards When You Don't Have To." You will also complete a graded quiz. As always, if you have any questions, post them to the Discussions Forums. To get started, please begin with the video “Customizing and Sharing New Data in Tableau.” I hope you enjoy this week's materials!

What's included

12 videos3 readings1 assignment

12 videosTotal 98 minutes
  • Customizing and Sharing New Data in Tableau3 minutes
  • Tableau Calculation Types4 minutes
  • How to Write Calculations11 minutes
  • Calculations that Make Filtering More Efficient8 minutes
  • Identifying Companies that Pay Less than the Prevailing Wage9 minutes
  • Blending Price Parity Data with Our Salary Data5 minutes
  • Adjusting Data-related Salaries for Cost of Living10 minutes
  • Calculating Which States Have the Top Adjusted Salaries within Job Subcategories10 minutes
  • Using Parameters to Define Top States7 minutes
  • Calculating Which Companies Have the Top Adjusted Salaries within Job Subcategories8 minutes
  • Designing a Dashboard to Determine Where You should Apply for Data-related Job12 minutes
  • Visual Story Points in Tableau10 minutes
3 readingsTotal 200 minutes
  • Data Sets Needed in Week 310 minutes
  • Week 3 Additional Resources: Examples of Tableau Dashboards and Stories10 minutes
  • Week 3 Practice Exercises180 minutes
1 assignmentTotal 120 minutes
  • Week 3 Quiz120 minutes

Welcome to week 4! This week you will become a master at getting people to agree with your data-driven business recommendations as you learn to deliver a compelling business presentation. You’ll learn about the insight from the intersection of visualization science and decision science, and what this means for you as a data analyst, who seeks to design a compelling and effective business presentations. If you intend to affect people’s decisions, you need to influence where they look. This week we will review a set of tools and concepts you can use to optimize your visualizations and your presentation style. You will soon be a master at getting people to agree with your data-driven business recommendations! By the end of this week, you will be able to: ~Tell stories with data ~Design effective slide presentations to showcase your data story ~Deliver compelling business presentations Remember to refer back to the Study Guide: Designing and Delivering Effective Presentations. You will also complete a graded quiz. As always, if you have any questions, post them to the Discussions Forums. To get started, please begin with the video “Using Visualization to Influence Business Decisions.” I hope you enjoy this week's materials!

What's included

16 videos1 reading1 assignment

16 videosTotal 96 minutes
  • Using Visualization Science to Influence Business Decisions3 minutes
  • The Storyboarding Hourglass5 minutes
  • Making Your Data Story Come Alive9 minutes
  • Storyboarding Your Presentation7 minutes
  • The Best Stress-Testers are Teams3 minutes
  • Overgeneralization and Sample Bias6 minutes
  • Misinterpretations Due to Lack of Controls4 minutes
  • Correlation Does Not Equal Causation6 minutes
  • How Correlations Impact Business Decisions9 minutes
  • Choosing Visualizations for Story Points8 minutes
  • The Neuroscience of Visual Perception Can Make or Break Your Visualization4 minutes
  • Misinterpretations Caused by Colorbars5 minutes
  • Visual Contrast Directs Where Your Audience Looks9 minutes
  • Formatting Slides to Communicate Data Stories9 minutes
  • Formatting Presentations to Communicate Data Stories5 minutes
  • Delivering Your Data Story6 minutes
1 readingTotal 45 minutes
  • Week 4 Additional Resources: Designing and Delivering an Effective Business Presentation45 minutes
1 assignmentTotal 90 minutes
  • Week 4 Quiz90 minutes

Welcome to week 5! This week you will complete your final project. This assignment requires you to submit a recording of yourself giving a 4-5 minute presentation in which you present a data-driven business process change proposal to Dognition company management about how to increase the numbers of tests users complete. Students will give a short, peer-reviewed business presentation that uses a specified chart in Tableau. The final project will assess your mastery of the following: ~Demonstrated understanding the Tableau functions discussed in this course ~Adapting visualizations to make them maximally communicative ~Storyboarding skills ~Translating your story into a presentation ready for the boardroom ~Effective presentation delivery ~Evaluating business presentations Remember to refer to the Background Information for Peer Review Assignment on the course web site before you begin. This final course project is a comprehensive assessment covering all of the course material and will take approximately 6-8 hours to complete. As always, if you have any questions, post them to the Discussion Forums. Thank you for your contributions to this final project!

What's included

2 readings1 peer review

2 readingsTotal 40 minutes
  • Background Information for Peer Review Assignment30 minutes
  • Share your learning experience10 minutes
1 peer reviewTotal 180 minutes
  • Recommendations for Dognition Business Process Change180 minutes

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Instructors

Instructor ratings
4.7 (330 ratings)
Duke University
8 Courses1,264,542 learners
Duke University
7 Courses763,240 learners

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Showing 3 of 3215

TT
·

Reviewed on Sep 18, 2020

An in detail course for beginners on Tableau. Excellent work by the professors in terms of explaining key concepts and helping students learn the tool properly. All should definitely go for it :) !!

AS
·

Reviewed on Sep 1, 2020

Good course but 1 week of the tableau could have been taught . So the concept of tableau would become clear.2nd,3rd week was about tableau + 1 more week of tableau could have been excellent

JK
·

Reviewed on Aug 20, 2020

I almost did not do this course because of the final presentation at the end, but I have learn so much and developed skills in this area I thought I was never going to be an good in

Frequently asked questions

No. Completion of a Coursera course does not earn you academic credit from Duke; therefore, Duke is not able to provide you with a university transcript. However, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,