Analyze and Act on Audience Insights
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Analyze and Act on Audience Insights
This course is part of Customer Analytics & Intelligence Specialization
Instructor: Hurix Digital
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What you'll learn
Survey design quality directly impacts data reliability and business value - proper platform configuration and audience targeting are essential for m
Demographic segmentation reveals hidden patterns in audience behavior that enable more precise targeting and personalized marketing strategies.
Data visualization and storytelling skills transform raw survey responses into compelling business cases that drive strategic decision-making.
Systematic audience research provides competitive advantage by reducing guesswork and enabling evidence-based marketing investments.
Skills you'll gain
- Data Storytelling
- Data Presentation
- Survey Creation
- Target Market
- Marketing Analytics
- Pivot Tables And Charts
- Data-Driven Decision-Making
- Target Audience
- Surveys
- Data Capture
- Marketing Strategies
- Presentations
- Data-Driven Marketing
- Market Research
- Spreadsheet Software
- Customer Insights
- Data Analysis
- Data Import/Export
- Customer Analysis
Tools you'll learn
Details to know
January 2026
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There are 2 modules in this course
Modern consumers shift preferences faster than ever, and marketers can’t rely on assumptions. This course teaches you how to run professional survey studies and convert demographic data into decisions that move campaigns forward. You’ll learn how to execute surveys end-to-end, segment response data using Excel, and present insights with clarity and business impact.
To succeed, you only need basic digital marketing familiarity and comfort working with spreadsheets. By the end of this course, you will be able to: Execute comprehensive survey studies using online platforms from design through data export Analyze response data by demographic segments to identify meaningful audience patterns Create professional insight presentations with targeted charts and strategic recommendations This course is unique because it combines hands-on platform skills with analytical expertise, giving you both the technical execution capabilities and the strategic insight development skills that modern marketing teams demand. To be successful in this course, you should have basic experience with digital marketing concepts and familiarity with data analysis tools like Excel.
Learners will master the complete survey research workflow from platform setup through data export using professional tools like SurveyMonkey and Typeform.
What's included
3 videos1 reading1 assignment
3 videos•Total 16 minutes
- Why Survey Platform Mastery Transforms Marketing Decisions•4 minutes
- Survey Platform Components and Configuration Essentials•7 minutes
- Data Collection Monitoring and Export Process•5 minutes
1 reading•Total 10 minutes
- Survey Design Best Practices for Marketing Research•10 minutes
1 assignment•Total 3 minutes
- Survey Platform Execution Knowledge Check •3 minutes
Learners will master demographic data analysis techniques using Excel, create compelling visualizations, and develop professional insight presentations that inform marketing strategies.
What's included
1 video3 readings3 assignments
1 video•Total 9 minutes
- Data Segmentation Analysis Methods and Interpretation •9 minutes
3 readings•Total 29 minutes
- Excel Pivot Table Fundamentals for Demographic Analysis •10 minutes
- Professional Insight Presentation Development•10 minutes
- Data Segmentation Analysis Methods and Interpretation •9 minutes
3 assignments•Total 45 minutes
- Comprehensive Demographic Insights Presentation •15 minutes
- Complete Demographic Analysis Project Execution•27 minutes
- Demographic Analysis Methods Knowledge Check•3 minutes
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