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⇱ Learner Reviews & Feedback for Applying Data Analytics in Marketing Course | Coursera


Back to Applying Data Analytics in Marketing
👁 University of Illinois Urbana-Champaign

Applying Data Analytics in Marketing

This course introduces students to marketing analytics as a data-driven approach to solving real-world marketing problems. It covers four key areas: causal analysis (identifying cause-and-effect in marketing interventions), predictive modeling and AI (forecasting customer behaviors using machine learning), social media analysis (extracting insights from online consumer interactions through text and network analysis), and consumer demand and preference analysis (estimating preferences, demand, and customer lifetime value). Students will gain hands-on experience using Python to analyze diverse data sources, apply advanced analytics techniques, and generate actionable insights to support strategic marketing decisions.

Status: Machine Learning
Status: Analytics
IntermediateCourse16 hours

Featured reviews

YY

5.0·Reviewed Nov 2, 2019

it was a perfect course , which gave me the full picture of how to make a marketing testing and evaluation

SS

5.0·Reviewed Jan 3, 2021

Very informative. Good beginning to start the journey into analytics for marketers.

SN

5.0·Reviewed Apr 3, 2025

Very much learning course, got to know about many things .

DR

5.0·Reviewed May 6, 2024

Can you verify my peer assignment and give certificate as soon as possible,thank you

KK

5.0·Reviewed Aug 25, 2020

Very informative and nice presentation and interactive sessions.

YC

5.0·Reviewed Nov 26, 2020

This course is really insightful. Explanation done very well, quizzes is related and challenging. Although I suggest you have a statistical background before taking this course

YC

4.0·Reviewed Jul 6, 2020

If the peer reviews were done faster it would be better

S
Soumen Chatterjee
3.0
Reviewed Oct 4, 2020

Expected lot more in-depth training. The course neither focuses on the technology side nor the theory. It is so superficial touching upon multiple items without getting into the details.

Y
Yash Chopra
4.0
Reviewed Jul 7, 2020

If the peer reviews were done faster it would be better

M
Maria de Lourdes Oros Barron
5.0
Reviewed Apr 18, 2021

Es un buen curso para aprender técnicas generales para análisis en el área de marketing sin embargo, considero que es un curso muy básico.

B
Betari Ayu Pramita
5.0
Reviewed Sep 27, 2020

Its my first time using R so excited! And it's not only theory a lot of practice sample which is rarely found in other course! kudos for you

D
DUGYALA RUCHITHA RAO
5.0
Reviewed May 6, 2024

Can you verify my peer assignment and give certificate as soon as possible,thank you

Y
Yogi Hartono Cen
5.0
Reviewed Nov 27, 2020

This course is really insightful. Explanation done very well, quizzes is related and challenging. Although I suggest you have a statistical background before taking this course

Y
Yasser CHELGHAM
5.0
Reviewed Oct 11, 2020

This was one of my best courses on coursera it is a real amazing course plenty of knowledge and really deserve 5 stars

J
Juliane Alves Silva
5.0
Reviewed May 21, 2020

Très bien pour apprendre à analyser les donnés et les utiliser dans la prise de décision pour le actions de marketing

Y
Yseen.Moustafa Younes
5.0
Reviewed Nov 3, 2019

it was a perfect course , which gave me the full picture of how to make a marketing testing and evaluation

S
Sandeep S
5.0
Reviewed Jan 4, 2021

Very informative. Good beginning to start the journey into analytics for marketers.

K
kutty krishnan
5.0
Reviewed Aug 26, 2020

Very informative and nice presentation and interactive sessions.

S
SOUMODEEP NAYAK
5.0
Reviewed Apr 4, 2025

Very much learning course, got to know about many things .

D
Devendra Bhadouria
5.0
Reviewed Jul 28, 2022

learn new things that don't know earlier

L
Le Dac Liem
5.0
Reviewed Apr 29, 2020

Great content covered in this course

S
Simon Jose Al Hajj
5.0
Reviewed Nov 15, 2020

Excellet Excellent Course

D
Dinara Akazhanova
5.0
Reviewed Oct 20, 2022

Good course, very clear

H
HARSHALI LAXMAN GADEKAR
5.0
Reviewed Apr 8, 2025

Excellent Learnings

S
susmi biswas
5.0
Reviewed Apr 2, 2021

Very good course

S
Suman Dutta
5.0
Reviewed Sep 29, 2019

Excellent Course

G
GILBERT AMPEIRE
5.0
Reviewed Oct 23, 2019

Am enjoying it.