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URL: https://www.coursera.org/learn/brand-voice-for-social-content

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Brand Voice for Social Content

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Brand Voice for Social Content

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

Build your subject-matter expertise

This course is part of the Next-Gen Brand Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There is 1 module in this course

Your brand's voice is more than wordsβ€”it's how your audience recognizes, trusts, and connects with you online. In this short, practical course, you'll learn how to capture that voice and make it consistent across every social post. First, you'll create a brand voice checklist that keeps tone, vocabulary, and style aligned across LinkedIn, Instagram, and X. Then, you'll put your checklist into action by transforming long-form blogs into concise, on-brand social posts that include the right keywords and hashtags for discoverability. Through hands-on labs, real-world case studies, and guided practice, you'll build the skills to draft posts that not only sound like your brand but also perform on today's fast-moving digital platforms. By the end, you'll confidently create and publish social content that's clear, consistent, and ready to perform.

Your brand's voice is more than wordsβ€”it's how your audience recognizes, trusts, and connects with you online. In this short, practical course, you'll learn how to capture that voice and make it consistent across every social post. First, you'll create a brand voice checklist that keeps tone, vocabulary, and style aligned across LinkedIn, Instagram, and X. Then, you'll put your checklist into action by transforming long-form blogs into concise, on-brand social posts that include the right keywords and hashtags for discoverability. Through hands-on labs, real-world case studies, and guided practice, you'll build the skills to draft posts that not only sound like your brand but also perform on today's fast-moving digital platforms. By the end, you'll confidently create and publish social content that's clear, consistent, and ready to perform.

What's included

5 videos3 readings4 assignments

5 videosβ€’Total 21 minutes
  • Brand Voice for Social Contentβ€’2 minutes
  • The Power of Consistency β€” Why Brand Voice Builds Trust Onlineβ€’5 minutes
  • Summarizing Content for Social Media β€” Less Is Moreβ€’6 minutes
  • One Blog, Three Platforms: Adapting Content Consistentlyβ€’7 minutes
  • Congratulations and Continuous Learning Journeyβ€’2 minutes
3 readingsβ€’Total 26 minutes
  • How to Build a Brand Voice for Social Media (and Beyond)β€’10 minutes
  • Defining Your Brand Tone of Voice: The Essentials, Types, and Tipsβ€’6 minutes
  • Brand Voice: How to Define and Maintain it on Social Mediaβ€’10 minutes
4 assignmentsβ€’Total 80 minutes
  • HOL: Build a Brand Voice Checklistβ€’25 minutes
  • HOL: Create a LinkedIn Summary Postβ€’25 minutes
  • Quiz: Which Social Summary Works Best?β€’10 minutes
  • Graded Quiz: Brand Voice for Social Contentβ€’20 minutes

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

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