Build Performance Dashboards
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Build Performance Dashboards
This course is part of Email Metrics, Reporting & Campaign Strategy Specialization
Instructor: Hurix Digital
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What you'll learn
Effective dashboards turn raw data into strategic stories that speed decisions and show marketing’s value to leaders.
Post-campaign analysis builds continuous learning, compounding insights into measurable performance gains over time.
Advanced dashboards and structured analysis position marketers as strategic advisors, not just tactical executors.
Actionable reporting and insights establish marketing as a revenue driver shaping overall business strategy.
Skills you'll gain
Tools you'll learn
Details to know
March 2026
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There are 2 modules in this course
Transform your marketing data into strategic business intelligence that drives results.
This Short Course was created to help marketing professionals accomplish data-driven decision making through sophisticated dashboard development and systematic campaign analysis. By completing this course, you'll be able to create executive-level reporting that demonstrates marketing ROI and establishes your reputation as a strategic marketing leader. By the end of this course, you will be able to: Develop comprehensive monthly email-performance dashboards shared with leadership to inform strategic planning Lead post-mortem analysis to extract actionable insights feeding improvements into the next email plan This course is unique because it combines technical dashboard creation skills with strategic analysis methodologies, positioning you as both a technical expert and strategic thinker. To be successful in this project, you should have a background in basic email marketing reporting and data visualization concepts.
Build comprehensive monthly email-performance dashboards that transform data into strategic assets for leadership decision-making.
What's included
2 videos3 readings2 assignments
2 videos•Total 11 minutes
- Dashboards as Strategic Decision Drivers•3 minutes
- Strategic Dashboard Design Principles•8 minutes
3 readings•Total 24 minutes
- Advanced Visualization Techniques for Email Data•10 minutes
- Podcast: Building in Looker Studio - Part 1•7 minutes
- Podcast: Building in Looker Studio - Part 2•7 minutes
2 assignments•Total 25 minutes
- Dashboard Development•20 minutes
- Advanced Dashboard Development•5 minutes
Lead systematic post-campaign analysis to extract actionable insights and drive strategic marketing improvements through structured evaluation methodologies.
What's included
3 videos1 reading2 assignments
3 videos•Total 13 minutes
- Learning Organizations Outperform Competitors•3 minutes
- Structured Post-Mortem Methodologies•7 minutes
- Conducting a Campaign Post-Mortem•2 minutes
1 reading•Total 8 minutes
- Facilitating Effective Post-Mortem Meetings•8 minutes
2 assignments•Total 28 minutes
- Course Assessment - Build Performance Dashboards•20 minutes
- Post-Mortem Analysis Best Practices•8 minutes
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