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URL: https://www.coursera.org/learn/business-to-consumer-b2c-sales-strategies-and-techniques

⇱ Business-to-Consumer (B2C) Sales Strategies and Techniques | Coursera


Business-to-Consumer (B2C) Sales Strategies and Techniques

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Business-to-Consumer (B2C) Sales Strategies and Techniques

This course is part of Sales Excellence Specialization

2,598 already enrolled

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Gain insight into a topic and learn the fundamentals.
4.7

20 reviews

Intermediate level

Recommended experience

3 hours to complete

Gain insight into a topic and learn the fundamentals.
4.7

20 reviews

Intermediate level

Recommended experience

3 hours to complete

What you'll learn

  • Demonstrate an understanding of B2C Sales and identify relevant examples.

  • Apply strategies to identify your target audience.

  • Demonstrate effective communication and product knowledge to build consumer trust.

  • Apply basic sales techniques to convert prospects into customers.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

2 assignments

Taught in English
Flexible schedule
Learn at your own pace

Build your subject-matter expertise

This course is part of the Sales Excellence Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There is 1 module in this course

In this course, you’ll learn what B2C selling is all about, how to identify your ideal customer, and why product knowledge and effective communication are key to closing sales. We’ll cover essential techniques to help you seal deals confidently. I’ll guide you through these foundational concepts with engaging, easy-to-follow discussions and short videos. Plus, interactive visual aids will make learning the concepts more enjoyable and accessible.

This course is designed for aspiring sales professionals, entry-level sales representatives, and recent graduates looking to kickstart their careers in sales. It also caters to marketing professionals who want to strengthen their B2C sales knowledge and individuals transitioning into sales roles. Whether you are new to the sales field or seeking to understand the fundamentals of B2C selling, this course will provide valuable insights and practical techniques. Participants are expected to have basic computer skills and a general understanding of business concepts. An interest in sales and marketing, along with basic communication skills, will be beneficial for engaging with course materials. No advanced technical knowledge is required, making the course accessible to a wide range of participants eager to explore B2C sales. By the end of the course, learners will demonstrate a solid understanding of B2C sales and be able to identify relevant examples. They will apply strategies to effectively identify and engage with their target audience, while also demonstrating strong communication and product knowledge to build trust with consumers. Additionally, learners will practice and apply basic sales techniques to convert prospects into loyal customers.

This course provides all the basics you need to thrive as a sales rep. Apply these strategies with focus and determination, and you’ll see your sales numbers rise like never before! In this course, you’ll learn what B2C selling is all about, how to identify your ideal customer, and why product knowledge and effective communication are key to closing sales.

What's included

14 videos5 readings2 assignments

14 videosβ€’Total 88 minutes
  • Introduction to the Course & Meet Your Instructorβ€’2 minutes
  • Decoding B2C Sales β€’8 minutes
  • Differentiating Between B2B and B2C Sales β€’10 minutes
  • Analyzing Real World Case Studies β€’6 minutes
  • Ideal Customer Profile and Buyer Persona β€’4 minutes
  • Importance of Consumer Psychology β€’5 minutes
  • How to Understand your Customer's Mindset β€’7 minutes
  • Strategies for Effective Communication β€’5 minutes
  • Applying Product Knowledge to Build Trust β€’6 minutes
  • Applying Sales Enhancement Techniques β€’11 minutes
  • Decoding Consultative Selling β€’7 minutes
  • Demonstrating Effective Handling of Objections β€’9 minutes
  • Applying Techniques to Achieve Sales Closures β€’7 minutes
  • Congratulations and Continuous Learning Journeyβ€’3 minutes
5 readingsβ€’Total 30 minutes
  • Welcome to the Course: Course Overviewβ€’5 minutes
  • Business to Consumer β€’5 minutes
  • Defining your Customer Ideal Profiles, Personas and Consumer Behaviorβ€’10 minutes
  • Value Based Selling β€’5 minutes
  • Everything you Need to Know About Consultative Selling β€’5 minutes
2 assignmentsβ€’Total 35 minutes
  • Identifying Your Customer β€’15 minutes
  • Business-to-Consumer (B2C) Sales Strategies and Techniquesβ€’20 minutes

Earn a career certificate

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Instructors

Instructor ratings
5.0 (6 ratings)
Coursera
2 Coursesβ€’3,117 learners

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AL
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Reviewed on May 10, 2025

I liked the discussion and comparison of B2B and B2C sales, even though this is a course on B2C sales.

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,