Business Writing & Technical Writing Immersion
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Business Writing & Technical Writing Immersion
This course is part of multiple programs.
Instructors: Andreas Loizou
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What you'll learn
Compose clear, concise, and impactful content tailored to diverse business contexts.
Evaluate reader needs to craft engaging and persuasive messages that foster loyalty.
Design structured and strategic writing to communicate with confidence, authority, and charisma.
Deliver messages with charisma, precision, and style to captivate and influence your audience.
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There is 1 module in this course
Let’s face it—writing well in business isn’t just a nice-to-have skill anymore. It’s a necessity.
Effective business writing has the power to transform careers, influence decisions, and build relationships. This course gives you with the tools to master impactful communication in the workplace. You’ll explore proven techniques to craft concise messages that connect with diverse readers. From perfecting sentence structures and grammar to understanding audience needs and integrating AI tools, this course is designed to make your writing clear, compelling, and professional. It’s a practical guide that cuts through the fluff and focuses on what works in real-world business scenarios. This course is designed for professionals who want to elevate their business writing and stand out in a competitive environment. Whether you're a team lead managing communication, a student preparing for the workplace, or a freelancer engaging with clients, you'll develop practical skills to write with clarity, purpose, and influence. The course tackles common challenges in business communication—such as simplifying complex ideas, engaging diverse audiences, and using technology like AI to enhance writing efficiency. This course is for absolutely anyone who writes at work. Whether you’re a business professional, a student preparing for your career, or someone looking to sharpen their communication skills, this course offers practical tools for writing clearly and effectively. It's especially valuable for those who write in English for professional purposes and want to improve their impact. No prior experience is required to take this course. It’s designed to be accessible to all learners, regardless of their background or current writing ability. Whether you're starting from scratch or looking to refine existing skills, you'll find valuable strategies and techniques throughout the course. By the end of this course, you’ll be able to compose clear and impactful content tailored to various business settings. You'll learn to evaluate audience needs, craft persuasive messages, and communicate with structure, authority, and style. You’ll also gain experience using AI tools to boost productivity and bring innovation to your writing process.
In this course, you’ll explore strategies for writing clearly and professionally in business settings using proven techniques and AI tools. Through real-world examples and hands-on practice, you’ll learn to craft concise, persuasive messages tailored to diverse audiences. You’ll also develop the skills to communicate with clarity, structure, and impact across a range of workplace scenarios.
What's included
24 videos12 readings5 assignments5 discussion prompts
24 videos•Total 98 minutes
- Welcome and Course Goals •3 minutes
- Tips for Helpful Completion •2 minutes
- Course Overview •2 minutes
- Word Choice Makes you a Better Writer •4 minutes
- Grammar and Punctuation Show you care About your Reader •5 minutes
- Five Ways to Create Strong Sentences •5 minutes
- Putting Together the Perfect Paragraph •4 minutes
- Business Writing is About Influencing Feelings, Actions and Beliefs •4 minutes
- How your Readers Read you and Why They Don’t! •4 minutes
- Great Emails that Get Through to your Readers •6 minutes
- Grab a Reader’s Attention with Headlines •4 minutes
- Planning and Intros •5 minutes
- Summarizing Skills •4 minutes
- The Pyramid Structure and Report Writing •6 minutes
- Polishing your Work Before you Press end •6 minutes
- Finding your Voice •5 minutes
- Concrete Words Create Clarity •4 minutes
- Writing with Charisma and Rapport •5 minutes
- Powerful Writing that Connects •4 minutes
- Tech to Make you Write Better at Work •3 minutes
- Stand Out with AI •4 minutes
- Writing a Proposal with AI •5 minutes
- Write Faster, Write Better? •4 minutes
- Course Wrap Up Video •1 minute
12 readings•Total 140 minutes
- Welcome to the Course: Course Overview•5 minutes
- Hands-On-Learning: Crafting Precise and Concise Content for Blog Posts •10 minutes
- From Rocks to Romance: De Beers’ $6 Billion Diamond Marketing Playbook•5 minutes
- Hands-On-Learning: Analyzing Persuasive Messages •10 minutes
- Elizabeth Holmes: The 'Valley of Hype' behind the rise and fall of Theranos •5 minutes
- Hands-On-Learning: Structuring and Planning Writing •10 minutes
- SCQA Framework: Overview, Examples & How To Use It•5 minutes
- Hands-On-Learning: Writing with Charisma, Accuracy, Style, and Impact •10 minutes
- Finding Your Funny With Us•5 minutes
- Hands-On-Learning: Using AI to Enhance Writing Quality •10 minutes
- Confessions of a Viral AI Writer•5 minutes
- Project: TechLearn Lessons Journey to Global Impact and Sustainability•60 minutes
5 assignments•Total 100 minutes
- Write With Clarity, Conciseness and Impact in Many Different Business Contexts•20 minutes
- Analyse Reader Needs to Create Engaging and Persuasive Messages That Build Loyalty•20 minutes
- Structure And Plan Your Writing To Communicate With Confidence, Authority And Charisma•20 minutes
- Spread Your Messages With Charisma, Accuracy, Style And Impact•20 minutes
- Integrate AI Tools To Enhance Productivity And Innovation In Your Business Writing•20 minutes
5 discussion prompts•Total 30 minutes
- Say It Simply, Say It Better•5 minutes
- Write for the Way We Read•5 minutes
- Lead with the Point•5 minutes
- Write to Win Readers Over•5 minutes
- Tools That Tackle the Blank Page•10 minutes
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Reviewed on Dec 4, 2025
Precise and clear teaching. I wanted more example paragraphs to read.
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