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CEO Playbook: Generative AI

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CEO Playbook: Generative AI

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7 hours to complete
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Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

7 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Evaluate AI as a cognitive partner to enhance thinking and strategic vision. 

  • Develop AI-enhanced communication strategies while maintaining an authentic voice. 

  • Transform strategic planning using AI for insights, scenario planning, and innovation. 

  • Design ethical AI implementation frameworks that balance automation and human judgment.

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Assessments

5 assignments¹

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Taught in English

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There is 1 module in this course

Generative AI is revolutionizing executive leadership, acting as the most significant cognitive multiplier since the dawn of the digital age. CEOs who treat AI as a strategic thought partner are significantly more likely to outperform competitors in growth and innovation. Far from a fleeting trend, generative AI marks a transformative shift in how leaders think, communicate, and drive change.

The GenAI CEO Playbook equips senior executives with practical frameworks to integrate AI into leadership, enhancing decision quality while preserving the authentic leadership voice. Grounded in real-world applications, this course delivers actionable strategies used by visionary leaders. Today’s executives face unprecedented complexity. This course addresses key leadership challenges: making better decisions amid uncertainty, communicating effectively across stakeholder groups, developing robust strategic plans, and accelerating organizational transformation—all while upholding ethical governance. Through hands-on demos and industry case studies, learners will apply AI tools as cognitive extensions of their leadership practice. You will learn to challenge assumptions, uncover blind spots, enhance communication, and lead change with confidence. The course centers on four AI platforms—ChatGPT, Claude, Gemini, and Grok—demonstrating how each supports specific leadership functions and how cross-referenced insights yield comprehensive results. This course is designed for high-level decision-makers, including C-suite executives, senior leadership teams, business owners, and entrepreneurs who are navigating complex business landscapes. It is also ideal for digital transformation leaders and directors of innovation and strategy seeking to harness the power of Generative AI to sharpen their competitive edge and lead with greater impact. Participants should have a basic understanding of AI concepts and prior experience in executive leadership roles. While access to tools like ChatGPT, Claude, Gemini, or Grok is recommended to maximize hands-on learning, it is not mandatory. The course is structured to accommodate varying levels of familiarity with AI platforms while maintaining a focus on executive-level applications. By the end of this course, learners will be able to evaluate Generative AI as a cognitive partner to enhance strategic thinking, develop AI-enhanced communication strategies that maintain an authentic leadership voice, and apply AI to transform strategic planning, scenario analysis, and innovation. Additionally, participants will design ethical AI implementation frameworks that integrate automation while preserving sound human judgment.

In this course, you’ll explore how Generative AI is transforming executive leadership by enhancing decision-making, communication, and strategic planning. Through hands-on experience with AI platforms like ChatGPT, Claude, Gemini, and Grok, you’ll learn to apply AI as a cognitive partner, develop personalized integration frameworks, and drive innovation with confidence. You’ll also examine real-world case studies and ethical considerations, equipping you to lead organizational transformation while maintaining authenticity and responsible governance.

What's included

24 videos6 readings5 assignments6 peer reviews5 discussion prompts

24 videosTotal 146 minutes
  • Welcome and Course Goals 3 minutes
  • Meet Your Instructor 3 minutes
  • Course Navigation and Resources 2 minutes
  • ChatGPT for Strategic Thinking 9 minutes
  • Claude for Decision Analysis 7 minutes
  • Gemini for Innovation and Creativity7 minutes
  • Grok for Contrarian Thinking 6 minutes
  • ChatGPT for Message Clarity 7 minutes
  • Claude for Stakeholder Adaptation7 minutes
  • Gemini for Visual Communication6 minutes
  • Grok for Crisis Communication10 minutes
  • ChatGPT for Strategic Analysis 8 minutes
  • Claude for Competitive Intelligence5 minutes
  • Gemini for Scenario Planning7 minutes
  • Grok for Disruptive Innovation8 minutes
  • ChatGPT for Change Leadership 8 minutes
  • Claude for Organizational Readiness6 minutes
  • Gemini for Talent Strategy 6 minutes
  • Grok for Innovation Culture 6 minutes
  • ChatGPT for Ethical Guidelines6 minutes
  • Claude for Balance and Judgment 5 minutes
  • Gemini for Transparency5 minutes
  • Cross-Platform Impact Measurement 6 minutes
  • Course Wrap-up Video 3 minutes
6 readingsTotal 35 minutes
  • Welcome to the Course: Course Overview10 minutes
  • The CEO’s Guide to AI Integration: How to Lead in an AI-Powered World 5 minutes
  • Building an AI-Ready Culture 5 minutes
  • Ethical AI in Executive Strategy 5 minutes
  • Building the AI-Ready Organization: The CEO's Guide 5 minutes
  • The Ethical Executive: Leading Responsibly in the AI Era 5 minutes
5 assignmentsTotal 100 minutes
  • AI as the Executive Thought Partner 20 minutes
  • AI-Powered Executive Communication 20 minutes
  • Strategic Planning Transformation 20 minutes
  • Leading Organizational Transformation 20 minutes
  • Ethical AI Leadership 20 minutes
6 peer reviewsTotal 110 minutes
  • Hands-On-Learning: Strategic Thought Partnership Development 10 minutes
  • Hands-On-Learning: AI-Enhanced Executive Communication Strategy 10 minutes
  • Hands-On-Learning: AI-Transformed Strategic Planning 10 minutes
  • Hands-On-Learning: Leading AI-Enhanced Organizational Transformation 10 minutes
  • Hands-On-Learning: Comprehensive Ethical AI Leadership Framework 10 minutes
  • Project: Your Executive AI Transformation Blueprint 60 minutes
5 discussion promptsTotal 25 minutes
  • Identifying Executive Blind Spots 5 minutes
  • Authentic Voice in AI-Enhanced Communication 5 minutes
  • AI in Strategic Foresight 5 minutes
  • AI Change Management 5 minutes
  • AI Leadership Ethics 5 minutes

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.