Social Norms, Social Change II
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There are 4 modules in this course
This course is Part 2 of the Social Norms, Social Change series. In this course, we will examine social change, the tools we may use to enact change, and put into practice all we have learned in Part 1. See Social Norms, Social Change Part I at this link: https://coursera.org/learn/norms
This course covers scripts and schemas, the cognitive structures in which social expectations are embedded, and their relationship with social norms. The course then examines the essentials of norm abandonment, including the relations between personal beliefs and social expectations. We will also evaluate existing intervention strategies, including legal reforms, information campaigns, economic incentives, and group deliberations. Finally, we look at a variety of tools policy makers may use to effect change, highlight the role of trendsetters in social change, and explore the conditions under which they can be successful. The course is a joint Penn-UNICEF project." Please see the following link for a 30% discount on the book that accompanies this course: https://global.oup.com/academic/product/9780190622053/?cc=us&lang=en&promocode=AAFLYG6
This course is "part 2" of Social Norms, Social Change and the lessons here are a continuation of the first course. This module covers scripts and schemas, the cognitive structures in which social expectations are embedded, and their relationship with social norms.
What's included
9 videos4 readings1 assignment1 discussion prompt
9 videos•Total 58 minutes
- Introduction•1 minute
- 9.1•9 minutes
- 9.2•5 minutes
- 9.3•5 minutes
- 9.4•7 minutes
- 9.5•11 minutes
- 9.6•8 minutes
- 9.7•9 minutes
- 9.8•4 minutes
4 readings•Total 17 minutes
- What are schemas?•2 minutes
- What are scripts?•2 minutes
- Example of Scripts and Schemas•5 minutes
- Models of Schema Change•8 minutes
1 assignment•Total 30 minutes
- Quiz #9: Scripts and Schemas•30 minutes
1 discussion prompt•Total 15 minutes
- Schemas in practice•15 minutes
What's included
6 videos3 readings1 assignment1 discussion prompt
6 videos•Total 45 minutes
- Introduction•2 minutes
- 10.1•5 minutes
- 10.2•10 minutes
- 10.3•7 minutes
- 10.4•10 minutes
- 10.5•11 minutes
3 readings•Total 24 minutes
- Social norms arising from descriptive norms•8 minutes
- Latrine use: a case study in norm creation•10 minutes
- Social norms arising to solve a collective action problem•6 minutes
1 assignment•Total 30 minutes
- Quiz #10: Norm Creation•30 minutes
1 discussion prompt•Total 15 minutes
- Norm change in practice•15 minutes
This module covers the essentials of norm abandonment, including the relations between personal beliefs and social expectations. It also evaluates existing intervention strategies, including legal reforms, information campaigns, economic incentives, and group deliberations.
What's included
13 videos2 assignments1 discussion prompt
13 videos•Total 101 minutes
- Introduction•2 minutes
- 11.1•8 minutes
- 11.2•11 minutes
- 11.3.1•6 minutes
- 11.3.2•7 minutes
- 11.3.3•8 minutes
- 11.4•5 minutes
- 11.5•9 minutes
- 11.6•9 minutes
- 11.7.1•12 minutes
- 11.7.2•10 minutes
- 11.8.1•7 minutes
- 11.8.2•8 minutes
2 assignments•Total 60 minutes
- Norm Abandonment Part 1•30 minutes
- Norm Abandonment Part Two•30 minutes
1 discussion prompt•Total 10 minutes
- Norm Abandonment in Practice•10 minutes
This module covers trendsetters and their relations to social change. Who are trendsetters? What are their characteristics? How can we identify them? And how can we use them to bring about positive social change. This module also discusses the role of soap operas and edutainment in bringing about social change, how fictional characters and groups can act as trendsetters, and comparative advantages of edutainment interventions over traditional interventions.
What's included
10 videos2 assignments1 discussion prompt
10 videos•Total 76 minutes
- Introduction•1 minute
- 12.1•7 minutes
- 12.2.1•8 minutes
- 12.2.2•7 minutes
- 12.3.1•7 minutes
- 12.3.2•8 minutes
- 12.4•8 minutes
- 12.5•9 minutes
- 12.6•9 minutes
- 12.7•10 minutes
2 assignments•Total 60 minutes
- Trendsetters and Social Change Part One•30 minutes
- Trendsetters and Social Change Part Two•30 minutes
1 discussion prompt•Total 10 minutes
- Trendsetters in Practice•10 minutes
Instructor
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Reviewed on May 26, 2020
I find the course very significant and helpful to me. But it is great for not only me but also for those who work on and implement a project to tackle social problems.
Reviewed on May 21, 2018
Great course to learn. I think my time that I spent for this course is worth. Thank you very much Cristina.
Reviewed on Mar 24, 2020
Very helpful course with lots of examples that help concretize the theories/models being explained
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