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URL: https://www.coursera.org/learn/chatgpt-and-other-ai-for-product-management--innovation

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ChatGPT (and other AI) for Product Management & Innovation

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ChatGPT (and other AI) for Product Management & Innovation

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Intermediate level

Recommended experience

5 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

5 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Leverage GenAI for product management and in-depth market research, including PESTEL analysisand competitor profiling.

  • Utilize GenAI for product strategy to craft essential artifacts like the Product Vision and Business Model Canvas.

  • Apply GenAI to streamline product development, enhancing Features, MVP, and Roadmaps.

  • Generate critical Scrum artifacts with GenAI, such as Sprint Goals and User Stories, to drive AI-driven innovation.

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Assessments

4 assignments¹

AI Graded see disclaimer
Taught in English

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  • Develop job-relevant skills with hands-on projects
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There is 1 module in this course

Generative AI is transforming product management, reshaping how strategies are built, markets are analyzed, and products are developed. Tools like ChatGPT for product managers, Microsoft Copilot, and Google Gemini are accelerating research, ideation, and delivery, enabling product teams to innovate faster and more effectively.

This course shows you how to integrate GenAI for product management & innovation into your workflow to improve efficiency, enhance creativity, and streamline the creation of high-quality product artifacts. You’ll learn to use AI tools for product managers to create Product Vision Boards, Business Model Canvases, PESTEL and Porter’s analyses, Competitor Profiles, User Stories, and more supporting strategic decision-making and agile delivery. Ideal for Product Managers, Owners, Leaders, and VPs/Directors, this course teaches you how to use AI tools and accelerate AI-driven innovation for market research, strategy development, and agile execution thereby helping you deliver customer-centric products at scale. Ready to lead the change in innovation with AI? Start mastering ChatGPT and other AI tools for product management today!

In this course, you’ll explore the transformative power of Generative AI in product management through practical, real-world applications. Through hands-on experience with tools like ChatGPT, Microsoft Copilot, and Google Gemini, you’ll learn to enhance product strategy, streamline market research, and create high-quality artifacts such as Product Vision Boards, Business Model Canvases, and User Stories. You’ll also apply AI to generate insights, define customer needs, and accelerate innovation—empowering you to drive faster, smarter product decisions across the development lifecycle.

What's included

20 videos4 readings4 assignments5 peer reviews2 discussion prompts

20 videos•Total 108 minutes
  • Overview of GenAI Tools•3 minutes
  • Goals of the Course and What to Expect•3 minutes
  • Use of GenAI Across Product Management Lifecycle•3 minutes
  • GenAI Artifact Generation Framework•5 minutes
  • GenAI Prompt Generation Template •4 minutes
  • Generate a Sample GenAI Prompt Using Prompt Generation Template•4 minutes
  • Benefits of Using Prompt Templates•4 minutes
  • Generating PESTEL Analysis Using GenAI•6 minutes
  • Porter’s Five Forces Analysis with GenAI •6 minutes
  • Competitor Analysis Using GenAI•7 minutes
  • Profiling Market Segments Using GenAI•8 minutes
  • Creating Product Vision Board with GenAI•6 minutes
  • Developing Business Model Canvas Using GenAI•7 minutes
  • Defining Customer Journey Map Using GenAI •8 minutes
  • Creating a Kano Model Using GenAI •7 minutes
  • Defining a Sprint Goal Using GenAI•6 minutes
  • Generating Feature with GenAI•6 minutes
  • Generating a List of User Stories with GenAI •6 minutes
  • Creating a User Story with GenAI•6 minutes
  • Course Wrap Up•3 minutes
4 readings•Total 20 minutes
  • Welcome to the Course: Course Overview•5 minutes
  • What is PESTLE Analysis?•5 minutes
  • The Product Vision Board: Vision and Product Strategy•5 minutes
  • ChatGPT for Product Managers: The Ultimate Guide•5 minutes
4 assignments•Total 80 minutes
  • Prompt Engineering Fundamentals •20 minutes
  • Use of GenAI in Market Research and Intelligence •20 minutes
  • Use of GenAI in Product Strategy Definition •20 minutes
  • Use of GenAI in Product Development •20 minutes
5 peer reviews•Total 105 minutes
  • Hands-On-Learning: Prompt Engineering Fundamentals•10 minutes
  • Hands-on-Learning: Use of GenAI in Market Research and Intelligence •10 minutes
  • Hands-On-Learning: Use of GenAI in Product Strategy Definition •10 minutes
  • Hands-on-Learning: Use of GenAI in Product Development •15 minutes
  • Project: GenAI for Product Managers – Build Artifacts for DevLaunch •60 minutes
2 discussion prompts•Total 10 minutes
  • Evaluating and Customizing GenAI Prompt Structures for Strategic Analysis •5 minutes
  • Structuring Strategic Artifacts with GenAI for Product Clarity •5 minutes

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2 Courses•3,182 learners

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Frequently asked questions

This course teaches how to use ChatGPT, Microsoft Copilot, and Google Gemini to improve product strategy, market research, agile workflows, and product innovation.

This course is ideal for Product Managers, Product Owners, innovation leaders, founders, agile professionals, and anyone interested in using GenAI to accelerate product development and decision-making.

You’ll learn how to create Product Vision Boards, Business Model Canvases, PESTEL analyses, User Stories, Sprint Goals, and competitor analysis using ChatGPT and other AI tools.

No. This beginner-friendly course focuses on practical GenAI applications for product management and does not require technical or coding expertise.

This course helps professionals improve productivity, accelerate market research, enhance strategic thinking, and apply AI-driven innovation across the product lifecycle.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.