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Communication Principles for Leaders

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Communication Principles for Leaders

Included with

Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Build your subject-matter expertise

This course is part of the Leadership for the future Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 5 modules in this course

This course was developed for professionals from any area or industry to use communication strategically to improve their management and business understanding. There is no mandatory prerequisite but having business experience will help participants make the most of the proposal of texts, analyses, and content. From a unique approach, it funnels content from understanding reputation formation to practical actions that each participant can apply in their daily life.

This week, you’ll learn details about how reputation has become an indispensable asset in organizations’ current context and how you, regardless of which area you work in, can impact it.

What's included

4 videos5 readings1 assignment1 plugin

4 videos•Total 26 minutes
  • Importance of Reputation•8 minutes
  • What has changed in the world•9 minutes
  • Big questions to answer•7 minutes
  • How to communicate in this new world•2 minutes
5 readings•Total 65 minutes
  • Course syllabus•10 minutes
  • Today's Organizations Still Have Work to Do with Workforce Diversity, Equity, and Inclusion Efforts•5 minutes
  • Ipsos reputation council report•30 minutes
  • Communication in a Time of Crisis•10 minutes
  • Trust Barometer•10 minutes
1 assignment•Total 45 minutes
  • Week 1 Practice Quiz - Corporate Communication•45 minutes
1 plugin•Total 20 minutes
  • Ted Talk with Rachel Botsman: covers trust as the currency of new economy•20 minutes

At the end of this week, participants will understand the importance of communication with different stakeholders in the construction and maintenance of the reputation. Participants will also recognize standard practices to make this work possible. We will emphasize two groups: press and influencers.

What's included

5 videos4 readings5 assignments

5 videos•Total 77 minutes
  • Why should we communicate with different stakeholders?•5 minutes
  • Tools for building communication with different stakeholders•7 minutes
  • How to deal with media•4 minutes
  • How to deal with social media and influencers•3 minutes
  • Recording of Communication Principles for Leaders Live Session on 21-11-18 20:18:22 [58:52]•59 minutes
4 readings•Total 78 minutes
  • Stakeholder communication and the risks and rewards of dialogue•30 minutes
  • Advocacy•10 minutes
  • Starbucks CEO speaks out after black men arrested - Video•8 minutes
  • New media and influencers•30 minutes
5 assignments•Total 117 minutes
  • Graded quiz - Weeks 1 and 2•50 minutes
  • Practice quiz: communicating with different stakeholders•22 minutes
  • Practice quiz: tools for better communication •15 minutes
  • Practice quiz: dealing with media•15 minutes
  • Practice quiz: dealing with media and influencers•15 minutes

This week, we will focus on the fundamental concept of employee communication, why it has become increasingly important, and practice it nowadays.

What's included

5 videos4 readings4 assignments1 peer review

5 videos•Total 50 minutes
  • Why do we invest in employee communication?•5 minutes
  • What is employee communication?•2 minutes
  • What does change after COVID-19•6 minutes
  • What do they want? How to make employee communication more assertive •4 minutes
  • Recording of Live Session - Communication Principles for Leaders on 22-07-01 12:31:28 [33:21]•33 minutes
4 readings•Total 65 minutes
  • The business case for world-class internal communication•30 minutes
  • How Vodafone transformed their internal communications•10 minutes
  • How to combat Zoom fatigue•10 minutes
  • Being more assertive•15 minutes
4 assignments•Total 60 minutes
  • Practice quiz: employee communication •15 minutes
  • Practice quiz: at the heart of employee communication•15 minutes
  • Practice quiz: Covid effect•15 minutes
  • Practice quiz: assertiveness•15 minutes
1 peer review•Total 180 minutes
  • Peer-graded assignment•180 minutes

This week, our focus will be to look at the concept of dialogue in-depth to apply it daily as a master resource of leadership communication. In this chapter, we will gain awareness of the subject and not eventually use it as an everyday practice.

What's included

3 videos2 readings4 assignments1 plugin

3 videos•Total 10 minutes
  • Leadership challenges nowadays•6 minutes
  • What is leadership communication?•2 minutes
  • Dialogue as resources for leaders•2 minutes
2 readings•Total 28 minutes
  • Good Leadership Is About Communicating Why•8 minutes
  • Leadership is a Conversation•20 minutes
4 assignments•Total 95 minutes
  • Graded quiz - Weeks 3 and 4•50 minutes
  • Practice quiz: leadership challenges•15 minutes
  • Practice quiz: leadership communication•15 minutes
  • Practice quiz: about the dialogue•15 minutes
1 plugin•Total 7 minutes
  • What makes a good leader?•7 minutes

This is the last week of our Communication Principles for Leaders course. Therefore, it presents each of the resources available to leaders to strengthen the practice of dialogue in day-to-day life.

What's included

8 videos7 readings7 assignments

8 videos•Total 75 minutes
  • The power of silence•3 minutes
  • The power of listening •2 minutes
  • The power of your words•4 minutes
  • The power of questions •3 minutes
  • The power of storytelling •3 minutes
  • What is your superpower?•2 minutes
  • Bonus track•2 minutes
  • Recording of Live Session - Communication Principles for Leaders on 22-07-15 20:08:49 [55:02]•55 minutes
7 readings•Total 126 minutes
  • Is silence killing your company?•20 minutes
  • Being a Good Listener•5 minutes
  • The power of words: Maya Angelou•7 minutes
  • The surprising power of questions•20 minutes
  • The Storytellers Secret | Carmine Gallo•52 minutes
  • 10 ways to have a better conversation•12 minutes
  • Staff-graded assignment instructions•10 minutes
7 assignments•Total 121 minutes
  • Graded quiz - Week 5•45 minutes
  • Practice quiz: resources for improve dialogue I•15 minutes
  • Practice quiz: resources for improve dialogue II•15 minutes
  • Practice quiz: resources for improve dialogue III•15 minutes
  • Practice quiz: resources for improve dialogue IV•15 minutes
  • Practice quiz: resources for improve dialogue V•8 minutes
  • Practice quiz: all resources together create a better leader•8 minutes

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Instructor

Fundação Instituto de Administração
2 Courses•1,364 learners

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