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URL: https://www.coursera.org/learn/content-design-and-seo-performance-optimization

⇱ Content Design and SEO Performance Optimization | Coursera

Content Design and SEO Performance Optimization

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Content Design and SEO Performance Optimization

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

6 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

6 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply SEO techniques to write, optimize, and publish web content that ranks in search engines and engages target audiences.

  • Audit websites using SEMRush to identify and fix on-page SEO issues like meta tags, headings, and accessibility elements.

  • Analyze performance metrics in Google Analytics 4 to evaluate content effectiveness and guide data-driven optimization decisions.

  • Create and distribute short-form video content for social media while tracking engagement metrics to improve performance.

Details to know

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Recently updated!

March 2026

Assessments

15 assignments¹

AI Graded see disclaimer
Taught in English

Build your Design and Product expertise

This course is part of the Marketing Specialist Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Coursera

There are 7 modules in this course

You'll learn to create, optimize, and measure high-performing digital content that drives organic traffic and engagement. This course equips you with practical skills to audit websites for SEO issues, publish search-optimized content, and use analytics to continuously improve performance. You'll gain hands-on experience with industry-standard tools like SEMRush, Google Analytics 4, WordPress, and Canva to execute real marketing workflows.

By integrating content creation, technical SEO, performance analysis, and social media strategy, you'll develop the end-to-end capabilities that digital marketing teams need. Whether you're publishing blog articles, fixing on-page SEO errors, or creating viral social content, you'll learn to make data-driven decisions that improve search rankings and user engagement. This course bridges creative content skills with technical optimization and analytics, preparing you for roles in digital marketing, content strategy, and SEO.

You will learn the complete SEO content creation workflow from strategic writing to publication using industry-standard tools and optimization techniques.

What's included

3 videos1 reading1 assignment

3 videos•Total 14 minutes
  • Why SEO-Optimized Content Drives Marketing Success•3 minutes
  • Essential SEO Content Writing Fundamentals•7 minutes
  • Creating SEO-Optimized Articles in Google Docs•4 minutes
1 reading•Total 8 minutes
  • Content Management Systems and SEO Integration•8 minutes
1 assignment•Total 3 minutes
  • SEO Content Creation Knowledge Check•3 minutes

You will learn the systematic analysis of content performance data using analytics tools to make data-driven optimization decisions that improve organic visibility and user engagement.

What's included

2 videos1 reading3 assignments

2 videos•Total 13 minutes
  • Essential Content Performance Metrics and Benchmarking•9 minutes
  • Analyzing Content Performance in Google Analytics 4•4 minutes
1 reading•Total 8 minutes
  • Google Analytics 4 for Content Performance Analysis•8 minutes
3 assignments•Total 35 minutes
  • Comprehensive Content Performance Analysis and Optimization Plan•15 minutes
  • Performance Metrics and Optimization Knowledge Check•5 minutes
  • Content Performance Analysis and Optimization Mastery Assessment•15 minutes

You will learn systematic SEO auditing using professional tools like SEMRush and implement core page optimizations through content management systems to improve search engine visibility.

What's included

3 videos1 reading2 assignments

3 videos•Total 14 minutes
  • Why Systematic SEO Auditing Drives Business Results•3 minutes
  • Core On-Page SEO Elements and Best Practices•6 minutes
  • Implementing Page Element Optimizations in CMS•5 minutes
1 reading•Total 7 minutes
  • SEO Auditing Methodology and Professional Tools•7 minutes
2 assignments•Total 11 minutes
  • Complete SEO Audit and Remediation Strategy•8 minutes
  • On-Page SEO Fundamentals Knowledge Check•3 minutes

You will learn performance measurement techniques using professional tracking tools to demonstrate SEO success through ranking analysis and stakeholder reporting.

What's included

3 videos1 reading3 assignments

3 videos•Total 13 minutes
  • Why Ranking Measurement Proves SEO ROI•3 minutes
  • Ranking Analysis Fundamentals and Key Metrics•6 minutes
  • Creating SEO Performance Reports with Google Tools•4 minutes
1 reading•Total 8 minutes
  • Performance Measurement Frameworks and Stakeholder Reporting•8 minutes
3 assignments•Total 25 minutes
  • Comprehensive Ranking Analysis and Performance Report•10 minutes
  • Performance Measurement and Analysis Knowledge Check•3 minutes
  • SEO Optimization Skills Mastery Validation•12 minutes

You will learn the complete workflow of creating branded short-form videos using design tools and distributing them effectively across social media platforms.

What's included

2 readings2 assignments

2 readings•Total 13 minutes
  • Design Principles for Short-Form Video Content•8 minutes
  • Creating Branded Video Templates: A Step-by-Step Guide•5 minutes
2 assignments•Total 21 minutes
  • Create Your Branded Video Template•18 minutes
  • Video Production and Publishing Knowledge Check•3 minutes

You will learn systematic performance analysis workflows to identify successful content patterns and create data-driven optimization strategies for maximum viral potential.

What's included

1 reading3 assignments

1 reading•Total 10 minutes
  • Key Performance Metrics for Content Optimization•10 minutes
3 assignments•Total 33 minutes
  • Comprehensive Content Performance Analysis•15 minutes
  • Performance Analysis and Optimization Mastery Check•3 minutes
  • Viral Content Optimization Strategy - Summative Assessment•15 minutes

You will create a comprehensive digital content optimization campaign by integrating SEO techniques, content publishing, performance analytics, and iterative improvement strategies. This project synthesizes skills from content creation, SEO auditing, and viral content development into a cohesive marketing deliverable.

What's included

3 readings1 assignment

3 readings•Total 80 minutes
  • Why This Project Matters•10 minutes
  • Project Requirements•10 minutes
  • Assignment: Content Optimization Campaign•60 minutes
1 assignment•Total 15 minutes
  • Graded Quiz: Content Optimization Campaign •15 minutes

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.