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URL: https://www.coursera.org/projects/create-a-google-ads-search-campaign

⇱ Create a Google Ads Search Campaign

Create a Google Ads Search Campaign

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Create a Google Ads Search Campaign

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Learn, practice, and apply job-ready skills with expert guidance
4.6

(727 reviews)

Beginner level
No prior experience required
2 hours
Learn at your own pace
Learn, practice, and apply job-ready skills with expert guidance
4.6

(727 reviews)

Beginner level
No prior experience required
2 hours
Learn at your own pace

What you'll learn

  • Understand the fundamentals strategic principles of online search marketing campaigns

  • Create a structured Google Ads Search Campaign

  • Design targeting options, compelling ads and keyword matching options

Details to know

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Taught in English
No downloads or installation required

Only available on desktop

Hands-on learning

Learn, practice, and apply job-ready skills in less than 2 hours

  • Receive training from industry experts
  • Gain hands-on experience solving real-world job tasks
  • Build confidence using the latest tools and technologies

About this Guided Project

In this 2-hour long project-based course, you will learn how to create a google ads search campaign with the strategic foundations of campaign creation, design ad group structure and keyword with relevant targeting options, design compelling ads.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. •

    Intro and account creation

  2. •

    Set up your goals and campaign type

  3. •

    Choose your main targeting options.

  4. •

    4. Define bidding and budget

  5. •

    Create adgroups and keywords

  6. •

    Design compelling ads

  7. •

    Pause and activate ad groups, personalize keyword match types

  8. •

    Set up conversion tracking

6 project images

Instructor

Instructor ratings
4.6 (75 ratings)
48 Courses•425,489 learners

How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

Why people choose Coursera for their career

👁 Image

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
👁 Image

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
👁 Image

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
👁 Image

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

  • 5 stars

    72.90%

  • 4 stars

    18.15%

  • 3 stars

    4.40%

  • 2 stars

    0.82%

  • 1 star

    3.71%

Showing 3 of 727

HU
·

Reviewed on Sep 25, 2023

It's really awesome & helpful to build up skill. thanks Coursera to give me opportunity to learn.

IK
·

Reviewed on Oct 26, 2021

It helped me understand better with a real world example and opportunity to apply and practice it alongside the lesson.

JW
·

Reviewed on Jan 7, 2023

I give this 5 stars because it's much easier to listen and do than it is to read and try to understand.

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Frequently asked questions

Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.

Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.

You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.

At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.

Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.

You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.