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URL: https://www.coursera.org/learn/create-quick-surveys

⇱ Create Quick Surveys | Coursera

Create Quick Surveys

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Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Design & deploy effective surveys by differentiating between research methods and using digital tools to capture valuable customer demographic data.

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

March 2026

Assessments

2 assignments¹

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the Brand Equity, Analytics & Marketing Intelligence Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There is 1 module in this course

This course is for marketers, product managers, and entrepreneurs who need to make data-driven decisions without a large research budget. In a world of constant change, the ability to quickly gather and understand customer feedback is a critical advantage. This course provides the essential skills to design and launch effective surveys that deliver clear, actionable insights in hours, not weeks.

You will learn to distinguish between qualitative and quantitative research, understanding when to explore the "why" and when to measure the "how many." We'll explore how industry leaders like Netflix and Starbucks use simple surveys to drive multi-million dollar decisions and maintain customer loyalty. Step-by-step, you will learn to construct a well-designed survey using a common digital tool, focusing on crafting clear questions and capturing the demographic data that is crucial for market segmentation. By the end of this course, you will be able to move from a business question to a live survey with confidence, empowering you to gather targeted market intelligence on demand.

This module empowers learners to confidently gather customer insights through well-designed surveys. It begins by establishing the core difference between qualitative and quantitative research, showing how brands like Netflix and Airbnb use both to succeed. Learners then get a practical, step-by-step guide to building a survey, from choosing question types to writing for clarity. The module culminates in a hands-on project where learners create and justify their own five-question survey, solidifying their ability to turn business questions into actionable data.

What's included

2 videos2 readings2 assignments

2 videos•Total 13 minutes
  • Why Netflix Doesn't Guess•7 minutes
  • Google Forms: A Practical Walkthrough•6 minutes
2 readings•Total 18 minutes
  • The Two Sides of Insight: Qualitative vs. Quantitative•8 minutes
  • The Question-Crafter's Toolbox•10 minutes
2 assignments•Total 45 minutes
  • Hands-On Learning: Refining and Justifying a Survey•15 minutes
  • Project: Customer Demographics Survey Kit•30 minutes

Earn a career certificate

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Instructor

276 Courses•34,320 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.