Dashboarding and Funnel Analytics for Product Insights
Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.
Dashboarding and Funnel Analytics for Product Insights
This course is part of Product Analytics Unlocked: Metrics to Meaningful Insight Specialization
Included with
Ask Coursera
Recommended experience
Recommended experience
What you'll learn
Build interactive dashboards that translate business KPI requests into self-service analytics tools with drill-through functionality.
Create retention heatmaps with event annotations and evaluate visualizations for accessibility and clarity improvements.
Design optimized user activation funnels by selecting critical events and identifying process redundancies for consolidation.
Apply statistical methods to analyze engagement metrics and validate predictive relationships between activation and retention.
Skills you'll gain
- Conversion Funnel Analysis
- Customer Retention
- Performance Metric
- Key Performance Indicators (KPIs)
- Process Optimization
- Data Presentation
- Predictive Analytics
- Statistical Analysis
- Process Analysis
- Requirements Elicitation
- Interactive Data Visualization
- Business Requirements
- Web Analytics
- Requirements Analysis
- Customer Analysis
- Marketing Analytics
- Dashboard Creation
- Process Design
Details to know
March 2026
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 11 modules in this course
You'll build expertise in transforming raw user data into actionable product insights through interactive dashboards and funnel analytics. By completing this course, you'll gain the ability to translate stakeholder requirements into technical specifications, create self-service analytics tools, and identify optimization opportunities that drive business growth. You'll develop proficiency in retention analysis using heatmaps, design user activation funnels, and apply statistical methods to detect meaningful trends in engagement metrics.
This hands-on course uniquely combines business requirements gathering with advanced visualization techniques and predictive analytics, preparing you to bridge the gap between technical analysis and strategic decision-making. You'll work with real-world scenarios involving user journey mapping, channel performance analysis, and correlation studies that validate key business metrics. Upon completion, you'll possess the comprehensive skill set needed for product analytics, marketing optimization, and data-driven user experience roles.
You will learn the critical skill of translating ambiguous business requests into clear technical blueprints for dashboard development.
What's included
2 videos2 readings1 assignment
2 videos•Total 11 minutes
- Why Requirements Translation Matters in Data Analytics•4 minutes
- Building Comprehensive Dashboard Specifications•7 minutes
2 readings•Total 15 minutes
- Decoding Stakeholder KPI Requests: From Ambiguity to Clarity •8 minutes
- Requirements Gathering Techniques for Data Professionals•7 minutes
1 assignment•Total 3 minutes
- Requirements Translation Knowledge Check•3 minutes
You will build interactive dashboard solutions that enable autonomous data exploration through funnel visualization and drill-through capabilities.
What's included
2 videos4 readings3 assignments
2 videos•Total 13 minutes
- The Power of Self-Service Analytics in Modern Organizations•4 minutes
- Essential Components of Interactive Dashboard Design•8 minutes
4 readings•Total 40 minutes
- Funnel Dashboard Design Principles for Self-Service Analytics•10 minutes
- Drill-Through Functionality: Connecting Overview to Detail •10 minutes
- Building Funnel Visualizations: A Step-by-Step Guide•10 minutes
- Implementing Drill-Through Functionality•10 minutes
3 assignments•Total 26 minutes
- Build Your Complete Funnel Dashboard Solution •10 minutes
- Dashboard Implementation Knowledge Check •4 minutes
- Complete Dashboard Creation Project •12 minutes
You will learn the foundational skills for creating effective retention heatmaps by understanding their business value, learning key visualization techniques, practicing heatmap creation in Tableau, and applying event annotation strategies to real user behavior data.
What's included
2 videos1 reading2 assignments
2 videos•Total 12 minutes
- Essential Elements of Effective Retention Heatmaps•8 minutes
- Building Your First Retention Heatmap in Tableau•4 minutes
1 reading•Total 10 minutes
- Retention Heatmap Fundamentals for Business Analytics•10 minutes
2 assignments•Total 18 minutes
- Create an Event-Annotated Retention Heatmap•15 minutes
- Practice Quiz•3 minutes
You will learn the systematic evaluation of data visualizations by understanding accessibility requirements, learning evaluation methodologies, practicing with accessibility tools, and applying comprehensive assessment techniques to ensure visualizations communicate effectively to all audiences.
What's included
2 videos2 readings2 assignments
2 videos•Total 8 minutes
- Why Accessibility Evaluation Prevents Million-Dollar Mistakes•4 minutes
- Using Accessibility Tools to Evaluate Color Contrast and Clarity•4 minutes
2 readings•Total 20 minutes
- Comprehensive Framework for Visualization Accessibility Assessment•10 minutes
- Common Visualization Clarity Issues and Detection Strategies•10 minutes
2 assignments•Total 18 minutes
- Accessibility Evaluation Methodology Assessment•3 minutes
- Professional Visualization Accessibility Evaluation Project•15 minutes
You will develop systematic approaches for identifying the most impactful activation events in user funnels using data-driven criteria and the Amplitude analytics platform.
What's included
1 video1 reading2 assignments
1 video•Total 8 minutes
- The Business Impact of Strategic Activation Event Selection•8 minutes
1 reading•Total 8 minutes
- Systematic Criteria Framework for Activation Event Selection•8 minutes
2 assignments•Total 21 minutes
- Systematic Activation Event Selection for Signup Funnel•18 minutes
- Activation Event Selection Mastery Check•3 minutes
You will learn techniques for analyzing complex process flows, identifying overlapping steps like "add_to_cart" & "start_checkout", and creating data-driven consolidation strategies using real-world case studies.
What's included
2 videos1 reading3 assignments
2 videos•Total 10 minutes
- The Business Case for Funnel Consolidation•4 minutes
- Identifying Overlapping Steps in Cart-to-Checkout Processes•6 minutes
1 reading•Total 10 minutes
- Process Flow Evaluation Methods for Redundancy Detection•10 minutes
3 assignments•Total 36 minutes
- Cart-to-Checkout Consolidation Strategy Development•18 minutes
- Process Redundancy Evaluation Mastery Check•3 minutes
- Comprehensive Funnel Consolidation Analysis and Strategy•15 minutes
You will learn the mathematical foundations and industry benchmarks for calculating DAU/WAU stickiness ratios, enabling them to distinguish between surface-level metrics and meaningful user engagement patterns.
What's included
4 videos1 reading1 assignment
4 videos•Total 21 minutes
- DAU/WAU Stickiness Drives Product Success•3 minutes
- DAU/WAU Fundamentals - Formulas and Core Concept•6 minutes
- Benchmark Standards and Competitive Intelligence•8 minutes
- Step-by-Step DAU/WAU Calculation Process•3 minutes
1 reading•Total 5 minutes
- Industry Benchmarks and Contextual Analysis Framework•5 minutes
1 assignment•Total 3 minutes
- DAU/WAU Stickiness Knowledge Check•3 minutes
You will learn control chart analysis and statistical process control methods to distinguish between natural variation and significant performance changes in session-depth metrics.
What's included
3 videos1 reading3 assignments
3 videos•Total 16 minutes
- Control Chart Fundamentals and Components•7 minutes
- Control Limit Calculations and Interpretation Rules•7 minutes
- Python Implementation of Control Chart Analysis•2 minutes
1 reading•Total 6 minutes
- Statistical Process Control Theory and Applications•6 minutes
3 assignments•Total 33 minutes
- Automated Variance Detection System Creation•15 minutes
- Statistical Process Control Knowledge Check•3 minutes
- Statistical Process Control Mastery Evaluation•15 minutes
You will learn foundational segmentation techniques to analyze user activation data by acquisition channels, enabling identification of which sources deliver the most engaged users.
What's included
3 videos1 reading2 assignments
3 videos•Total 17 minutes
- Channel Segmentation Transforms Product Growth•4 minutes
- Building Channel-Specific Activation Dashboards•8 minutes
- Calculating Channel-Specific Activation Rates•6 minutes
1 reading•Total 8 minutes
- Fundamentals of Channel-Based User Segmentation•8 minutes
2 assignments•Total 24 minutes
- Channel Segmentation Analysis Challenge•18 minutes
- Channel Segmentation Mastery Check•6 minutes
You will learn advanced statistical techniques to validate whether activation behaviors genuinely predict long-term user retention, enabling evidence-based product optimization decisions.
What's included
3 videos1 reading3 assignments
3 videos•Total 24 minutes
- Activation-Retention Correlation Drives Product Success•4 minutes
- Interpreting Correlation Analysis Results•11 minutes
- Conducting Pearson Correlation Analysis•9 minutes
1 reading•Total 8 minutes
- Statistical Correlation Methods for Product Analytics•8 minutes
3 assignments•Total 42 minutes
- Retention Prediction Model Development•20 minutes
- Correlation Analysis and Retention Prediction Mastery Check•7 minutes
- Comprehensive Activation-Retention Analysis•15 minutes
You create a comprehensive product analytics dashboard that integrates user funnel analysis, retention visualization, engagement monitoring, and activation tracking to provide actionable insights for product optimization decisions.
What's included
3 readings1 assignment
3 readings•Total 65 minutes
- Why This Project Matters•10 minutes
- Project Requirements•10 minutes
- Graded Assignment: Product Analytics Dashboard Project•45 minutes
1 assignment•Total 15 minutes
- Graded Quiz: Product Analytics Dashboard Project•15 minutes
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Explore more from Data Analysis
- Status: Free Trial
Course
- Status: Free Trial
Course
- Status: Free Trial
Specialization
- Status: Free Trial
Course
Why people choose Coursera for their career
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.