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⇱ Data Analysis with Excel Pivot Tables | Coursera

Data Analysis with Excel Pivot Tables

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Data Analysis with Excel Pivot Tables

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Measures of central tendency provide the foundation for understanding any dataset's key characteristics and form the basis for all advanced analytics

  • Pivot tables transform raw data into organized summaries that reveal actionable insights otherwise buried in spreadsheet noise.

  • Proper data preparation and understanding of spreadsheet functionality are essential prerequisites for meaningful marketing analytics.

  • Small-scale data analysis skills in Excel serve as the gateway to more sophisticated business intelligence and analytics career paths.

Details to know

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Recently updated!

January 2026

Assessments

4 assignments¹

AI Graded see disclaimer
Taught in English

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This course is part of the Digital Marketing Operations & Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 2 modules in this course

Transform raw marketing data into actionable insights using Excel's most powerful analytical tools. This course empowers digital marketing professionals to master descriptive analytics fundamentals and leverage pivot tables for comprehensive data summarization. You'll learn to confidently define and calculate measures of central tendency, import marketing datasets from various sources, and create sophisticated pivot tables that reveal hidden patterns in your campaigns. By mastering these essential analytical skills, you'll be equipped to make data-driven decisions that optimize marketing performance, demonstrate ROI to stakeholders, and unlock the full potential of your marketing analytics. This course provides the foundation for advanced marketing analytics work and positions you as a data-savvy marketing professional who can turn numbers into strategic advantage.

Learners will master fundamental statistical concepts essential for marketing analytics by understanding and defining mean, median, and mode in professional contexts.

What's included

2 videos1 reading1 assignment

2 videos•Total 10 minutes
  • Why Statistical Foundation Matters in Marketing Analytics•3 minutes
  • Calculating Central Tendency Measures in Marketing Contexts•7 minutes
1 reading•Total 8 minutes
  • Foundations of Central Tendency for Marketing Analysis•8 minutes
1 assignment•Total 3 minutes
  • Central Tendency Knowledge Check•3 minutes

Learners will master Excel's pivot table functionality to transform raw marketing data into organized summaries that reveal actionable insights for data-driven decision making.

What's included

2 videos1 reading3 assignments

2 videos•Total 13 minutes
  • Why Pivot Tables Transform Marketing Analytics•3 minutes
  • Building Your First Marketing Pivot Table in Excel•9 minutes
1 reading•Total 7 minutes
  • Understanding Pivot Table Components and Structure•7 minutes
3 assignments•Total 33 minutes
  • Marketing Analytics Pivot Table Mastery Assessment•12 minutes
  • Creating Marketing Dashboard Pivot Tables•18 minutes
  • Pivot Table Application Knowledge Check•3 minutes

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.