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⇱ Decode Engagement Peaks | Coursera

Decode Engagement Peaks

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Decode Engagement Peaks

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Strategic Timing Advantage: Understanding engagement timing can boost open rates by 15–25% and showcase analytical skills valued by employers.

  • Data-Driven Timing Decisions: Tracking engagement data enables refined send-time strategies that outperform fixed, standardized schedules.

  • Peak Window Recognition: Email engagement peaks near 9am and mid-afternoon, but timing must be validated against audience-specific data.

  • 48-Hour Analysis Framework: Monitoring engagement for 48 hours captures key trends while keeping insights actionable for optimization.

Details to know

Shareable certificate

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Recently updated!

April 2026

Assessments

5 assignments¹

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the Email Metrics, Reporting & Campaign Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 2 modules in this course

Email timing can make or break your campaign performance. This Short Course was created to help Marketing professionals accomplish data-driven send time optimization that maximizes engagement rates. By completing this course, you'll master the analytical skills to decode when your audience is most likely to open and click through your emails.

By the end of this course, you will be able to: Identify timeframes that typically show high email engagement Monitor daily email opens and clicks and report trends to inform timing strategies This course is unique because it combines real engagement data analysis with practical Excel-based reporting tools that you can immediately apply to your campaigns. To be successful in this course, you should have a background in basic email marketing fundamentals and Excel data visualization.

Learners will identify timeframes that typically show high email engagement and understand the factors that influence optimal send timing.

What's included

3 videos1 reading2 assignments

3 videos•Total 10 minutes
  • The Strategic Advantage of Timing•2 minutes
  • Email Engagement Timing Patterns•6 minutes
  • Analyzing Time-Based Engagement Data•3 minutes
1 reading•Total 10 minutes
  • Factors Affecting Engagement Timing•10 minutes
2 assignments•Total 20 minutes
  • Engagement Pattern Analysis•15 minutes
  • Email Engagement Timing Patterns•5 minutes

Learners will monitor daily email opens and clicks and report trends to inform timing strategies.

What's included

4 videos1 reading3 assignments

4 videos•Total 11 minutes
  • From Data to Strategic Advantage•2 minutes
  • Building an Engagement Monitoring System•5 minutes
  • Creating Engagement Reports - Part 1•2 minutes
  • Creating Engagement Reports - Part 2•2 minutes
1 reading•Total 8 minutes
  • From Monitoring to Optimization•8 minutes
3 assignments•Total 55 minutes
  • Final Course Assessment - Email Engagement Timing Mastery•30 minutes
  • Engagement Tracking and Visualization•20 minutes
  • Engagement Monitoring and Reporting•5 minutes

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.