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Design Principles: an Introduction

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Design Principles: an Introduction

This course is part of Interaction Design Specialization

70,148 already enrolled

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Gain insight into a topic and learn the fundamentals.
4.6

1,370 reviews

Beginner level
No prior experience required
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
93%
Most learners liked this course

Gain insight into a topic and learn the fundamentals.
4.6

1,370 reviews

Beginner level
No prior experience required
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
93%
Most learners liked this course

Build your subject-matter expertise

This course is part of the Interaction Design Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

What makes an interface intuitive? How can I tell whether one design works better than another? This course will teach you fundamental principles of design and how to effectively evaluate your work with users. You'll learn fundamental principles of visual design so that you can effectively organize and present information with your interfaces. You'll learn principles of perception and cognition that inform effective interaction design. And you'll learn how to perform and analyze controlled experiments online. In many cases, we'll use Web design as the anchoring domain. A lot of the examples will come from the Web, and we'll talk just a bit about Web technologies in particular. When we do so, it will be to support the main goal of this course, which is helping you build human-centered design skills, so that you have the principles and methods to create excellent interfaces with any technology.

Welcome to the course! Here are some helpful resources to guide you through this course.

What's included

2 videos2 readings

2 videosTotal 4 minutes
  • The Interaction Design Specialization4 minutes
  • Welcome to the Course!0 minutes
2 readingsTotal 20 minutes
  • Connecting with Your MOOC Community10 minutes
  • Attend a Meetup10 minutes

Our lecture videos in this module begin with the major innovation of the graphical interface: enabling people to perform input directly on top of output. This directness makes interfaces easier to learn because it enables people to recognize familiar elements. And continuous feedback makes interfaces easier to use, encourages exploration, and prevents errors. To illustrate the benefits of direct manipulation in real interfaces, the videos provide several examples of both particular designs and interface styles. I find that's a lot more useful than just stating abstract principles. Now is a good time to remind everyone that I am not endorsing (or rejecting) any particular product, organization, or person. What I am doing: real people in the real world make real design decisions -- you can learn from this -- and in this course I'll discuss these concrete examples so you can gain real knowledge. The rest of the videos will cover topics related to the importance of representations, such as understanding a user's mental model and helping people to distribute cognition. I will show some examples of how representational differences can impact performance. As you watch these videos, think about how you have arranged or lamented representations in your everyday life. Maybe you put your keys by the door, sunglasses on your hat, or a post-it on your laptop? You'll get a chance to delve into these examples in the assignment.

What's included

5 videos2 readings1 peer review1 discussion prompt

5 videosTotal 75 minutes
  • Direct Manipulation12 minutes
  • Mental Models15 minutes
  • Representation Matters17 minutes
  • Distributing Cognition Part 117 minutes
  • Distributing Cognition Part 213 minutes
2 readingsTotal 20 minutes
  • Sketch Notes: Representation Matters & Distributing Cognition10 minutes
  • Slides10 minutes
1 peer reviewTotal 180 minutes
  • Direct Manipulation and Representations180 minutes
1 discussion promptTotal 10 minutes
  • Artifacts With Bad Affordances10 minutes

So far, many examples in our videos have been physical. I like physical examples because they’re often easier to understand, and they durably express fundamental principles. Equipped with those fundamentals, we'll now focus more on concrete issues in interaction design to help you flesh out your interactive prototypes. This module’s videos introduce visual and information design. These are the nuts and bolts of user interfaces: scale, contrast, pattern, shape, color, typography, and layout. What I hope you'll take away from these lectures is a newfound appreciation for how subtle changes in this visual variables can powerfully impact people's experience of documents and interfaces. Dive into the first visual design lecture here. Visual design organizes the world of information. As this module’s lectures show, that visual organization provides important cues, yet the structure itself is often invisible.

What's included

4 videos3 readings1 peer review

4 videosTotal 49 minutes
  • Visual Design8 minutes
  • Typography11 minutes
  • Grids and Alignment18 minutes
  • Reading and Navigating14 minutes
3 readingsTotal 30 minutes
  • Example: Laying out text10 minutes
  • Example: Grids10 minutes
  • Slides10 minutes
1 peer reviewTotal 120 minutes
  • Visual and Information Design120 minutes

After you’ve made a design, how do you know whether it is good? Or if your team has a couple ideas it is considering, how do you know which one is better? Rather than arguing, throwing chairs, or playing rochambeau, we suggest getting your designs in front of real users to see how well they actually work. To enable you to do this, our final module of lectures will introduce you to designing, running, and analyzing experiments. Testing your ideas with people and using what you learn to make them better can often mean the difference between a flop and a hit. Usability testing also gives you a chance to flex your rapid prototyping muscles. Build several interfaces quickly, try them out with people, and use what you learn to revise them. Through repeated iteration and testing, you can end up with a wonderfully polished interface. For me, the most exhilarating aspect of running experiments is the element of surprise. Nearly every time my students, colleagues, and I run a study, we learn something that we never even thought to think of. Sometimes, it's a roadblock or bug. Other times, it's an unexpected new use of a system -- many great startups have emerged out of finding unexpected new uses for technology. Either way, it'll give you new fodder for design. As in the prototyping lectures, the evaluation lectures emphasize comparison -- testing multiple ideas. In many ways, design is choice, and comparing multiple interfaces helps you make good choices. Learn more about designing studies here.

What's included

8 videos2 readings1 assignment1 peer review

8 videosTotal 101 minutes
  • Designing Studies You Can Learn From16 minutes
  • Assigning Participants to Conditions16 minutes
  • In-Person Experiments12 minutes
  • Running Web Experiments 110 minutes
  • Running Web Experiments 26 minutes
  • Running Web Experiments 36 minutes
  • Comparing Rates20 minutes
  • Applying Chi-squared to A/B Testing15 minutes
2 readingsTotal 20 minutes
  • Sketch Notes: Assigning Conditions10 minutes
  • Slides10 minutes
1 assignmentTotal 24 minutes
  • Cumulative Quiz24 minutes
1 peer reviewTotal 120 minutes
  • Designing Experiments120 minutes

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Instructor

Instructor ratings
4.8 (62 ratings)
University of California San Diego
8 Courses234,506 learners

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LF
·

Reviewed on Dec 15, 2016

Great, if brief course. Some occasionally ill-worded test questions. But this course piqued my interest for the ones that follow.

PV
·

Reviewed on Nov 21, 2019

The course was simple and crisp yet covered it all - interaction, visual and usability. Liked the duration of the videos followed by reading material that covered the highlights of the topic.

YM
·

Reviewed on Aug 6, 2016

An essential course for any job in the field of Design, it teaches the core concepts such as Typography, Colour, Positioning, Spacing, etc. and requires one to work hard on the assignments.

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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