VOOZH about

URL: https://www.coursera.org/learn/drive-engagement--close-complex-deals

⇱ Drive Engagement & Close Complex Deals | Coursera


Drive Engagement & Close Complex Deals

Ends soon! Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.

Drive Engagement & Close Complex Deals

This course is part of Insight Selling Specialization

Included with

Ask Coursera

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

3 hours to complete
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

3 hours to complete
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

6 assignments¹

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the Insight Selling Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 3 modules in this course

Advance your skills to handle the complexity of longer sales cycles, larger deals, and multi-stakeholder environments. This course guides you through advanced pipeline management, persuasive communication, objection handling, and the art of aligning proposals with real buyer metrics. Special focus is placed on building resilience, trust, and handle major objections typical in today’s global sales climate.

Managing a high-performing sales pipeline is equal parts art and science—especially when deals are complex and buyers are cautious. In this module, you’ll master proven techniques to strategically segment your pipeline, nurture leads beyond the basics, and break through decision fatigue with targeted engagement tactics. Learn how to prioritize top opportunities, track progress in global markets, and apply new tools to keep buyers moving confidently toward a close. Designed for those determined to win in today’s competitive environment, this module transforms how you guide deals from first contact to final signature.

What's included

9 videos1 reading2 assignments

9 videosTotal 18 minutes
  • Drive Engagement, Close Deals3 minutes
  • Pipeline Management and Buyer Engagement1 minute
  • Using Data Analysis Tools to Segment and Prioritize Sales Pipelines2 minutes
  • Developing Tailored Outreach Sequences to Nurture High-Potential Opportunities2 minutes
  • Setting and Tracking Milestone-Driven Activity Plans for India and US Markets2 minutes
  • Simplifying Proposals and Next Steps Using Cognitive Load Reduction Strategies2 minutes
  • Personalizing Solution Demos to Reinforce Relevance and Urgency2 minutes
  • Employing Micro-Commitments to Move Deals Forward Incrementally2 minutes
  • Expert Insights: Three Traps That Sabotage Sales Growth2 minutes
1 readingTotal 5 minutes
  • Action Story: Breaking Through Buyer Decision Fatigue5 minutes
2 assignmentsTotal 36 minutes
  • Coursera generated quiz10 minutes
  • Coursera generated quiz26 minutes

Resonating with today’s buyers requires more than just good data—it demands the art of storytelling, a foundation of trust, and messages that connect with technical, executive, and frontline audiences alike. In this module, you’ll learn to turn analytics into compelling narratives, customize delivery for every stakeholder, and confidently address skepticism in saturated, low-trust markets. By blending emotional intelligence, transparency, and persuasive case studies, you’ll not only win deals, but build lasting partnerships and overcome even the toughest sales objections.

What's included

9 videos1 reading2 assignments

9 videosTotal 22 minutes
  • Communicating Value and Building Trust2 minutes
  • Expert Insights: Insight Selling3 minutes
  • Turning Business Analytics into Memorable Sales Stories2 minutes
  • Customizing Content for C-Level, Technical, and Operational Buyers2 minutes
  • Leveraging Customer Success Case Studies to Validate Insight2 minutes
  • Applying Emotional Intelligence to Build Buyer Trust in Saturated Markets2 minutes
  • Using Transparency and Vulnerability to Address Objections Proactively2 minutes
  • Navigating Gatekeepers and Influencers Using Empathy and Business Logic2 minutes
  • Expert Insights Unlocking Client Value3 minutes
1 readingTotal 5 minutes
  • Action Story: Turning Analytics into a Story That Sticks5 minutes
2 assignmentsTotal 36 minutes
  • Coursera generated quiz10 minutes
  • Communicate Value and Build Trust26 minutes

Objection handling is the crucible where complex deals are won—or lost. In this module, you’ll master advanced negotiation techniques to turn price pushback into value conversations and frame every proposal around what matters most to buyers—measurable business results. Learn how to align your solution with client KPIs, construct airtight business cases, and position yourself as the partner who delivers real impact, not just features. Become indispensable by proving value where it matters most and overcoming even the toughest sale obstacles in today’s high-stakes environment.

What's included

8 videos1 reading2 assignments

8 videosTotal 16 minutes
  • Objection Handling and Metrics Alignment2 minutes
  • Deploying Advanced Negotiation Tactics to Reposition Price Discussions2 minutes
  • Anchoring Value with ROI and TCO (Total Cost of Ownership) Metrics2 minutes
  • Framing Trade-Offs and Concessions for Mutually Beneficial Outcomes2 minutes
  • Mapping Proposals Directly to Client KPIs and Business Outcomes2 minutes
  • Using Consultative Analytics to Demonstrate Solution Fit2 minutes
  • Building Custom Business Cases for Nuanced Client Environments2 minutes
  • From Engagement to Influence2 minutes
1 readingTotal 5 minutes
  • Action Story: Reframing the Price Conversation5 minutes
2 assignmentsTotal 36 minutes
  • Turning Price Objections into Value Conversations10 minutes
  • Objection Handling and Metrics Alignment26 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

LearnQuest
208 Courses1,002,902 learners

Explore more from Business Essentials

Why people choose Coursera for their career

👁 Image

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
👁 Image

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
👁 Image

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
👁 Image

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.