Driving Trust and Innovation: Advanced Journalism Skills
Ends soon! Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.
Driving Trust and Innovation: Advanced Journalism Skills
Instructor: ansrsource instructors
Included with
Ask Coursera
Recommended experience
Recommended experience
Skills you'll gain
Tools you'll learn
Details to know
June 2026
See how employees at top companies are mastering in-demand skills
There are 2 modules in this course
This course is designed for journalists and communications professionals who already have a strong foundation in professional writing, familiarity with editorial standards and newsroom or communications workflows, and basic working knowledge of digital publishing tools and generative AI platforms. Experience in drafting or editing policy, regulatory, or institutional content will be an added advantage.
The course will help you use generative AI without compromising trust, accuracy, or accountability. You will practice drafting policy content with GPT-4 using transparent, logged workflows, then verify AI-generated summaries against primary documents to identify hallucinations and meaning drift. Through short videos, readings, coach dialogues, hands-on activities, and assessments, you will build the skills needed to make AI-assisted work explainable, reviewable, and defensible, so editors, standards teams, and audiences can trust both the process and the final story.
You will focus on using generative AI to draft policy content without sacrificing editorial trust. Learners explore why undocumented AI use creates risk, then practice a structured prompting approach that treats prompts as editorial decisions rather than shortcuts. Through hands-on drafting, logging, and redaction, learners build a first-draft workflow that is transparent, compliant, and defensible—one they can clearly explain to editors, standards teams, or legal reviewers.
What's included
3 videos1 reading2 assignments
3 videos•Total 13 minutes
- Welcome to the Course: Driving Trust and Innovation Advanced Journalism Skills for the Digital Masthead Draft & Verify with AI•3 minutes
- Trust Is the Product: AI Drafting Without Losing Credibility•5 minutes
- A Newsroom Prompt Pattern for Policy Drafts•5 minutes
1 reading•Total 7 minutes
- Prompt & Output Logging: The Newsroom’s Audit Trail •7 minutes
2 assignments•Total 20 minutes
- Hands-On Learning: Draft, Log, and Redact: A Compliance-Ready Policy First Draft•15 minutes
- Compliant Drafting Under Deadline•5 minutes
In this lesson, you will explore the shift from drafting to verification and accountability. They examine the types of AI hallucinations editors actually flag, then apply a source-first verification method that compares AI-generated summaries against multiple primary documents. Learners practice flagging and correcting subtle meaning drift and use diffs to make their editorial judgment visible. By the end of the lesson, learners can defend verification decisions with evidence, not instinct, using workflows editors trust under scrutiny.
What's included
3 videos1 reading2 assignments
3 videos•Total 13 minutes
- Hallucinations That Hurt: What Editors Actually Flag•5 minutes
- Using Diffs to Show Exactly What Changed (and Why)•5 minutes
- Course Completion and Next Steps•3 minutes
1 reading•Total 6 minutes
- Source-First Verification: A Two-Document Cross-Check Method•6 minutes
2 assignments•Total 35 minutes
- Graded Assessment: Draft & Verify: Compliance-Ready Policy Desk Workflow•20 minutes
- Hands-On Learning: Summary Verification + Diff Annotation•15 minutes
Instructor
Explore more from Business Strategy
- Status: Free TrialM
Michigan State University
Course
- Status: Free TrialU
University of California, Davis
Course
- Status: Free TrialU
University of California, Davis
Course
- Status: Free TrialJ
John Wiley & Sons
Course
Why people choose Coursera for their career
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.
