Empathy And Emotional Intelligence For Sales Professionals
Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.
Empathy And Emotional Intelligence For Sales Professionals
This course is part of multiple programs.
Instructor: Alex Genadinik
Included with
Learn more
Ask Coursera
Details to know
January 2026
1 assignment
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 6 modules in this course
Increase your sales effectiveness by adding care and humanity to your sales approach, let care and kindness set you apart, build a real human connection, which will win you sales!
MAKE SALES MORE PERSONAL Business is personal. If you get to know each person you are selling to, and ask about their situation, it will help you addresses their exact need, and wow them! BUILD AN EMOTIONAL CONNECTION In business, we aren't as emotionally connected as we might be in our personal life, but it doesn't mean that business is completely unemotional. This course will show you how to connect with potential buyers, and build a professional yet emotional connection with them while helping them. UNDERSTAND THE DIFFERENCE OF EMPATHY, SYMPATHY, AND COMPASSION Most people get a little confused with the distinction of these three terms. Empathy is when you understand your potential buyer's pain points so much that you begin to feel what they feel. Putting yourself in their shoes like that can help you create a best-possible sales pitch because you'll understand exactly what they are going through. NATURALLY INCREASE YOUR EMPATHY AND COMPASSION Instead of seeing potential customers as bags of money, you'll learn how to see and treat them humanely, which will get them to respond positively, appreciate you, and through that extra trust, buy from you. When you care for your clients, they can tell. Invest in your future! Enroll today!
What's included
4 videos
4 videosβ’Total 13 minutes
- Introduction and course welcomeβ’1 minute
- What is empathy, sympathy, and compassionβ’4 minutes
- Dalai Lama: Kindheartedness is the mindset for empathy and compassionβ’4 minutes
- More on the distinction between Cognitive Empathy and Emotional Empathyβ’4 minutes
What's included
8 videos
8 videosβ’Total 33 minutes
- How I use empathy and Emotional Intelligence in salesβ’6 minutes
- Stopping dehumanization of sales prospects and making interactions humaneβ’4 minutes
- Ask questions of your sales leads, learn about their needs to get empathyβ’4 minutes
- The right questions to ask, and how to ask themβ’3 minutes
- How people share emotionsβ’3 minutes
- Build a shared experience into your sales process by using empathyβ’4 minutes
- Checklist of times to add empathy to your existing sales approach, and howβ’5 minutes
- Use the product as though you are a client to put yourself in the client's shoesβ’3 minutes
What's included
6 videos
6 videosβ’Total 22 minutes
- Active listening section introductionβ’2 minutes
- Example of active listening and improved comprehension I had to go throughβ’4 minutes
- Cycle of constructive listening and communicationβ’4 minutes
- Listening to and getting feedback, even if negativeβ’3 minutes
- Example of a listening mistake at a job when I was youngerβ’3 minutes
- "Actions speak louder than words" - non-verbal communicationβ’7 minutes
What's included
7 videos
7 videosβ’Total 18 minutes
- Non-verbal communication cues for salesβ’3 minutes
- Mirroring the other person's body language, building rapport, and raising energyβ’4 minutes
- The body language of your eyesβ’2 minutes
- Bring something to take notes with to communicate that this is important for youβ’1 minute
- Your grooming and how you dressβ’2 minutes
- Open palms and arms visible, even on zoomβ’2 minutes
- Body language using your mouth: smile while talkingβ’3 minutes
What's included
2 videos
2 videosβ’Total 4 minutes
- The negative impact of too much empathyβ’2 minutes
- Another negative impact of too much empathy in sales - negotiation tacticβ’2 minutes
What's included
3 videos1 assignment
3 videosβ’Total 19 minutes
- The work of Dr. Allan Schore and sharing of emotions between two peopleβ’5 minutes
- Takeaways from the Neuroscience symposium on empathyβ’7 minutes
- Emotional Intelligence And Neuroscience: role of emotions in buying decisionsβ’7 minutes
1 assignmentβ’Total 30 minutes
- Course testβ’30 minutes
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Offered by
Explore more from Leadership and Management
- Status: Free TrialA
Alex Genadinik
Course
- Status: PreviewJ
John Wiley & Sons
Course
- Status: Free Trial
Specialization
- Status: Free TrialA
Arizona State University
Course
Why people choose Coursera for their career
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you canβt afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, youβll find a link to apply on the description page.
More questions
Financial aid available,
