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Entrepreneurship

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Included with

Gain insight into a topic and learn the fundamentals.
4.7

310 reviews

Beginner level
No prior experience required
Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.7

310 reviews

Beginner level
No prior experience required
Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace

Build your subject-matter expertise

This course is part of the Doing Business in China Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 7 modules in this course

An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental concepts, theories, and frameworks of entrepreneurship and learn how to apply them within the context of the world's largest market: China. Through cases, articles, and experiential learning, learners will gain expertise in how to identify and evaluate opportunities; interpret, analyze, and build financial models to enable high-growth ventures; practice living life as an entrepreneurial leader; and create a new product or service for the Chinese market.

This module provides general information about this course which you should familiarize yourself with before start working on the lecture materials. Full interviews of all guests appearing in this course are also included as supplementary materials in this module for your easy access. Enjoy!

What's included

2 videos4 readings

2 videos•Total 5 minutes
  • Welcome to Doing Business in China•2 minutes
  • Entering the China Market•3 minutes
4 readings•Total 40 minutes
  • Acknowledgement•10 minutes
  • Copyright and eLearning Guidance at CUHK•10 minutes
  • Course Overview•10 minutes
  • Learn from the Expert Interviews•10 minutes

In this first module, you will learn to appreciate the mindset of an entrepreneur. If you are thinking of starting your own business, it is critical for you to adjust yourself to be one if you want to succeed.

What's included

26 videos1 assignment

26 videos•Total 106 minutes
  • 1.1 Corporate Vs Startup•3 minutes
  • 1.2 What Is Stopping People From Being Entrepreneurial?•2 minutes
  • 1.3 Entrepreneurs Vs Professionals•3 minutes
  • 1.4 Why Do People Become Entrepreneurs?•2 minutes
  • 1.5 What Are The Challenges China Entrepreneurs Face•4 minutes
  • 1.6 Intrapreneurs And Entrepreneurs•5 minutes
  • Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)•2 minutes
  • Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)•2 minutes
  • Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)•4 minutes
  • Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)•7 minutes
  • Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)•3 minutes
  • Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)•3 minutes
  • Dr Alex Li, CEO & Founder of BizCONLINE•8 minutes
  • Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)•2 minutes
  • Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)•10 minutes
  • Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)•3 minutes
  • Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)•3 minutes
  • Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)•9 minutes
  • Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)•4 minutes
  • Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)•10 minutes
  • Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)•3 minutes
  • Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)•3 minutes
  • Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)•3 minutes
  • Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)•2 minutes
  • Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)•5 minutes
  • Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)•3 minutes
1 assignment•Total 30 minutes
  • Week 1 Quiz: Intrapreneurs Vs Entrepreneurs•30 minutes

In Module 2a, you will learn how to generate business ideas for your startup and identify an opportunity for it.

What's included

8 videos

8 videos•Total 55 minutes
  • 2a.1 Creativity•6 minutes
  • 2a.2 Disruptive Business Model•15 minutes
  • 2a.3 Identify An Opportunity•4 minutes
  • Dr Alex Li, CEO & Founder of BizCONLINE•14 minutes
  • Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)•8 minutes
  • Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)•2 minutes
  • Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)•5 minutes
  • Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)•1 minute

In Module 2b, you will learn how to examine your business ideas and prioritize them for your startup. Most importanly, you will learn how to do market validation of your ideas before actually launching them.

What's included

6 videos1 assignment

6 videos•Total 30 minutes
  • 2b.1 Can You Capture The Opportunity?•2 minutes
  • 2b.2 How Big Is Your Market?•3 minutes
  • 2b.3 Prioritising The Ideas•4 minutes
  • 2b.4 Market Validation Before Launching Your Product•6 minutes
  • 2b.5 Your Business Positioning•10 minutes
  • Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)•6 minutes
1 assignment•Total 30 minutes
  • Week 2 Quiz: Market positioning•30 minutes

In this module, you will learn how to produce targeted presentation for potential investors and write your own business plan.

What's included

14 videos1 peer review

14 videos•Total 88 minutes
  • 3.1 Business Plan - What is it?•3 minutes
  • 3.2 Determine The Objectives•3 minutes
  • 3.3 Choose The Right Format•3 minutes
  • 3.4 Business Model•10 minutes
  • 3.5 What Else Should We Include?•27 minutes
  • Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)•11 minutes
  • Dr Alex Li, CEO & Founder of BizCONLINE•4 minutes
  • Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)•6 minutes
  • Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)•1 minute
  • Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)•3 minutes
  • Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)•2 minutes
  • Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)•3 minutes
  • Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)•4 minutes
  • Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)•8 minutes
1 peer review•Total 120 minutes
  • Week 3: Business Model Canvas•120 minutes

In this module, you will learn how to get funding to support operations of your startup. You will learn about different modes of investment. Most importantly, you will learn more about the financial analysis which potential investors use to assess your startup.

What's included

21 videos1 peer review

21 videos•Total 119 minutes
  • 4.1 Stages of Fund Raising•13 minutes
  • 4.2 From Pitch to Hitch – What’s on the Investor’s Mind?•7 minutes
  • 4.3 Startup Valuation•10 minutes
  • 4.4 Mode of Investment•4 minutes
  • 4.5 Shareholder's Agreement•8 minutes
  • 4.6 Investor Incentives•4 minutes
  • 4.7 Potential Return for Investors•2 minutes
  • 4.8 Investment Requirement•4 minutes
  • 4.9 Financial Analysis (From Investors' Perspective) - Return•5 minutes
  • 4.10 Financial Analysis (From Investors’ perspective) - Operation Parameters•9 minutes
  • Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)•3 minutes
  • Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)•7 minutes
  • Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)•5 minutes
  • Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)•5 minutes
  • Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)•1 minute
  • Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)•7 minutes
  • Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)•3 minutes
  • Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)•7 minutes
  • Dr Alex Li, CEO & Founder of BizCONLINE•12 minutes
  • Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)•2 minutes
  • Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)•2 minutes
1 peer review•Total 120 minutes
  • Week 4: Business Presentation•120 minutes

What's included

6 videos

6 videos•Total 227 minutes
  • Full Interview with Dr Alex Li, CEO & Founder of BizCONLINE•43 minutes
  • Full Interview with Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)•48 minutes
  • Full Interview with Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)•38 minutes
  • Full Interview with Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)•35 minutes
  • Full Interview with Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)•33 minutes
  • Full Interview with Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)•30 minutes

Earn a career certificate

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Instructor

Instructor ratings
4.6 (63 ratings)
The Chinese University of Hong Kong
2 Courses•20,224 learners

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KL
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Reviewed on Nov 22, 2018

I have learnt a lot in analysing the market before starting up a new business. Recommended!

SS
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Reviewed on May 27, 2020

Really super course it's very much useful and helpful for me.

AR
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Reviewed on Jun 22, 2025

me permite aprender y analizar como el tema puede ayudarme a entender el concepto de Entrepreneurship

Frequently asked questions

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