Entrepreneurship Capstone
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Entrepreneurship Capstone
This course is part of Entrepreneurship: Launching an Innovative Business Specialization
Instructor: Dr. James V. Green
14,466 already enrolled
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Skills you'll gain
- Finance
- Entrepreneurship
- Customer Analysis
- Market Analysis
- Business Planning
- Innovation
- Sales Pipelines
- Product Development
- Marketing Planning
- User Research
- Market Research
- Customer Insights
- Business Strategies
- Business Modeling
- New Business Development
- Value Propositions
- Proposal Development
- Sales Strategy
- Process Validation
- Marketing
Details to know
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- Earn a shareable career certificate
There are 6 modules in this course
Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept.
With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.
Value innovation, your solution, and your initial business model canvas
What's included
10 videos9 readings1 assignment
10 videos•Total 83 minutes
- Welcome to the Entrepreneurship Capstone•2 minutes
- Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Advice Do You Have For Aspiring Entrepreneurs?•1 minute
- Does your solution create value for your stakeholders?•10 minutes
- What is value innovation?•6 minutes
- Is the problem real?•8 minutes
- Is your advantage superior and sustainable?•15 minutes
- Can you build the right team at the right time?•16 minutes
- Will your business model work?•10 minutes
- Crafting the business model canvas: Part 1•8 minutes
- Crafting the business model canvas: Part 2•7 minutes
9 readings•Total 50 minutes
- Introduction to the course•3 minutes
- Meet Dr. James V. Green•3 minutes
- Connect with your classmates•3 minutes
- Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs•5 minutes
- "Value Innovation: The Strategic Logic of High Growth" by W. Chan Kim and Renee Mauborgne. Harvard Business Review.•10 minutes
- "Every Company Is Up For Disruption, So Keep Your Products Simple" by Victor Belfor. TechCrunch.•10 minutes
- "How to Convince People to Join Your Startup" by Alison Johnston. Mashable.•10 minutes
- Lecture Slides•1 minute
- Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators•5 minutes
1 assignment•Total 30 minutes
- Initial Business Model Canvas•30 minutes
Discovering the customer and interviewing customers
What's included
6 videos5 readings1 assignment
6 videos•Total 46 minutes
- Customer segments, value propositions, and product features•13 minutes
- Customer types•9 minutes
- Customer segments and business models•6 minutes
- Customer archetypes•5 minutes
- Minimum viable product•8 minutes
- How to interview customers•6 minutes
5 readings•Total 41 minutes
- Talking to Humans" by Giff Constable. Available as a free PDF.•10 minutes
- "Customer Development Interviews How-to: Finding People" by Cindy Alvarez•10 minutes
- "95 Ways to Find Your First Customers for Customer Development" by Jason Evanish•10 minutes
- "How do I set up customer interviews?" by Jeff Lash•10 minutes
- Lecture Slides•1 minute
1 assignment•Total 30 minutes
- Customer Interviews and Analysis: Part 1 of 2•30 minutes
Analyzing customers
What's included
3 readings1 assignment
3 readings•Total 30 minutes
- Sizing the Opportunity (2:50)•10 minutes
- Finding Patterns (1:50)•10 minutes
- Looking for Insights (0:58)•10 minutes
1 assignment•Total 30 minutes
- Customer Interviews and Analysis: Part 2 of 2•30 minutes
Marketing mix, sales forecasting, and managing the sales pipeline
What's included
5 videos6 readings1 assignment
5 videos•Total 47 minutes
- Developing the marketing mix: Part 1•6 minutes
- Developing the marketing mix: Part 2•7 minutes
- Pricing•14 minutes
- Sales forecasting•11 minutes
- Managing the sales pipeline•9 minutes
6 readings•Total 51 minutes
- Marketing mix•10 minutes
- Product strategies•10 minutes
- Pricing strategies•10 minutes
- Place strategies•10 minutes
- Promotion strategies•10 minutes
- Lecture Slides•1 minute
1 assignment•Total 30 minutes
- Marketing and Sales Strategy•30 minutes
Product fit, validation, and scaling.
What's included
5 videos1 reading1 assignment
5 videos•Total 25 minutes
- Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Decisions Did You Make to Get Your Business Off the Ground?•2 minutes
- Product fit•7 minutes
- Building the right revenue model•7 minutes
- Scaling sales•4 minutes
- Building the company•4 minutes
1 reading•Total 1 minute
- Lecture Slides•1 minute
1 assignment•Total 30 minutes
- Final Business Model Canvas•30 minutes
Creating a business plan
What's included
2 videos2 readings1 assignment
2 videos•Total 13 minutes
- Defining the business plan•7 minutes
- Authoring the business plan•7 minutes
2 readings•Total 6 minutes
- Lecture Slides•1 minute
- Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators•5 minutes
1 assignment•Total 30 minutes
- Business Plan•30 minutes
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Reviewed on Dec 29, 2020
Amazing course experience it was worth the time and sacrifice
Reviewed on Feb 11, 2021
very great course to introduce me to business startup.
Reviewed on Aug 21, 2021
it has been the most interesting course and strongly recommends people to take them
Frequently asked questions
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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