Entrepreneurship Strategy: From Ideation to Exit
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Entrepreneurship Strategy: From Ideation to Exit
Instructor: Ambroise Huret
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Skills you'll gain
- Ideation
- Personal Attributes
- Personal Development
- Global Marketing
- Innovation
- Business Strategy
- Sales Strategy
- Human Resources
- Product Planning
- Business Planning
- Sales
- New Business Development
- Creativity
- B2B Sales
- Entrepreneurial Finance
- Self-Awareness
- Commercialization
- Business Development
- Entrepreneurship
- Creative Thinking
Details to know
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There are 4 modules in this course
This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management. Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.
Welcome to the module 1. In this week, we’re going to deal with knowing who you are, because knowing yourself is the key to shaping a project that will truly fulfill you. We will talk about your “intimate mechanics”, and take a closer look at your inner functioning. We will also discuss your intrinsic values to help you assess if they match the demanding reality of entrepreneurship. Finally, we will see how you can analyze and then consolidate your “belief system”, i.e. the set of values that are the pillars of your personal and professional life.
What's included
13 videos7 readings3 assignments1 peer review3 discussion prompts
13 videos•Total 48 minutes
- Introduction to Entrepreneurship Strategy: from Ideation to Exit•7 minutes
- Introduction to the guests entrepreneurs•3 minutes
- Identifying the intimate pillars of your entrepreneurial journey: your personal values Part 1•2 minutes
- Interview: Personal values•1 minute
- Identifying the intimate pillars of your entrepreneurial journey: your personal values Part 2•3 minutes
- The lines of code that define your inner functioning: your “intrinsic programs”•6 minutes
- Choosing entrepreneurship compared to your other options: The Cash Flow Quadrant•5 minutes
- Interview: Stories of choosing entrepreneurship over job•3 minutes
- The life choice of entrepreneurship: identifying the trade-offs•5 minutes
- Interview: The life choice of the entrepreneurs•2 minutes
- Understanding your belief system•5 minutes
- Strengthening your beliefs using “the little lies of success"•5 minutes
- Interview: Stories of belief system, as road to entrepreneurship•1 minute
7 readings•Total 36 minutes
- Course Syllabus•10 minutes
- Objectives of Lesson 1•2 minutes
- Additional Resources: Mastering your emotions•5 minutes
- Objectives of the lesson 2•2 minutes
- Additional Resources: Robert T. Kiyosaki’s Cashflow Quadrant:•5 minutes
- Objectives of the lesson 3:•2 minutes
- Peer Review Overview: Qualities of strong feedback•10 minutes
3 assignments•Total 51 minutes
- Graded Quiz Module 1•15 minutes
- Practice Quiz Lesson 1•6 minutes
- Practice quiz Lesson 2•30 minutes
1 peer review•Total 60 minutes
- Writing a commercial proposition which follows your intrinsic program•60 minutes
3 discussion prompts•Total 30 minutes
- Your top five personal values:•10 minutes
- Dissociating yourself from your project:•10 minutes
- Discussion on empowering and limiting beliefs:•10 minutes
Welcome to the module 2- this week, you will learn about some creativity techniques designed for entrepreneurship. You will also learn a step by step strategy to gather a founding team. Finally, you will be able to learn about the analysis of your financial strategy, so as to decide if you should raise money…or not…and how.
What's included
12 videos6 readings4 assignments1 peer review3 discussion prompts
12 videos•Total 57 minutes
- The key questions to ask when looking for an idea for your project•5 minutes
- Interview: Stories of finding an idea of a project•6 minutes
- Design thinking methodology to refine your product or service•5 minutes
- Interview of Julien Ulrich, Co-founder of ITEKUBE•4 minutes
- The “S Curve” and the Singularity Concept part 1•6 minutes
- The "S Curve” and the Singularity Concept part 2•3 minutes
- Gathering a founding team part 1•4 minutes
- Gathering a founding team part 2•5 minutes
- Gathering a founding team part 3•5 minutes
- Interview of Charles Simpson: Founder of Senior Media•2 minutes
- Bootstrapping VS Raising Money•6 minutes
- Interview: Stories of Bootstrapping VS Raising Money•6 minutes
6 readings•Total 44 minutes
- Objectives of the lesson 1•10 minutes
- Tips for happiness from Tal Ben Sahar from Harvard University:•10 minutes
- Learning objectives of lesson 2•2 minutes
- Article: The Naïveté of "Exponential" Growth from Stanford Computer Science:•10 minutes
- Lesson objectives•2 minutes
- Pros and cons of raising money vs. bootstrapping•10 minutes
4 assignments•Total 120 minutes
- Graded Quiz Module 2•30 minutes
- Practice Quiz Lesson 1•30 minutes
- Practice Quiz Lesson 2•30 minutes
- Practice Quiz Lesson 3•30 minutes
1 peer review•Total 60 minutes
- Finding an idea for your company, product or service that corresponds to your values•60 minutes
3 discussion prompts•Total 30 minutes
- What makes organizations more creatively competitive?•10 minutes
- Case of food delivery market•10 minutes
- How to identify the co-founder of your entrepreneurial project?•10 minutes
In this module, you will learn the basics of day to day cash management as well as selecting and monitoring the right financial indicators. In the second part of this module, you will learn the importance of Selling: the great art of creating. We will also discuss about how to maintain rapport and how to launch a product by using the cohort analysis.
What's included
14 videos3 readings4 assignments1 peer review2 discussion prompts
14 videos•Total 75 minutes
- Understanding what is at stake with investors•5 minutes
- Avoiding the traps when negotiating with investors•8 minutes
- Interview: Stories of raising money•1 minute
- Day to day cash management•6 minutes
- Interview: Stories of day to day cash management•10 minutes
- Structuring your Sales Strategy: Part 1•5 minutes
- Structuring your Sales Strategy part 2•6 minutes
- Interview: Structuring the sales strategy•2 minutes
- Getting your First Meeting with your Prospect: Part 1•5 minutes
- Getting your First Meeting with your Prospect: Part 2•4 minutes
- Interview: Stories of first sales meetings•6 minutes
- The Sales Meeting and the Art of Creating Rapport: Part 1•6 minutes
- The Sales Meeting and the Art of Creating Rapport: Part 2•2 minutes
- Interview: Stories of defining moments during sales meetings•7 minutes
3 readings•Total 6 minutes
- Objectives of the lesson 1•2 minutes
- Lesson Objectives•2 minutes
- Lesson Objectives•2 minutes
4 assignments•Total 120 minutes
- Graded Quiz Module 3•30 minutes
- Practice Quiz Lesson 1•30 minutes
- Practice Quiz Lesson 2•30 minutes
- Practice Quiz Lesson 3•30 minutes
1 peer review•Total 60 minutes
- Describing the sales strategy of the company, product or service that you chose in the peer assessments of Module 2•60 minutes
2 discussion prompts•Total 20 minutes
- Why should you be the first sales person in your company?•10 minutes
- Share your experience of first sales meetings:•10 minutes
In this module, you will explore the challenges of human resources i.e. recruiting when nobody knows you, training on constantly evolving processes, and managing on a perpetually changing scale. Furthermore, a step by step strategy to international expansion. Finally, you will understand the importance of exit strategies.
What's included
12 videos6 readings5 assignments1 peer review2 discussion prompts
12 videos•Total 55 minutes
- Monitoring your product launch•6 minutes
- Story of JobFact and the Lessons from a Failure•5 minutes
- Interview: Julien Recoing, Co-founder of JobFact•3 minutes
- Recruiting your first employees•5 minutes
- Interview: Stories of recruiting first employees•2 minutes
- Managing your team•7 minutes
- Interview: Stories of managing teams•2 minutes
- Initiating International expansion•7 minutes
- Interview: Augustin Paluel-Marmont - Co-founder Michel & Augustin•4 minutes
- Triggering the Exit strategy•9 minutes
- Interview: Stories of Exit strategies•4 minutes
- An advice from the successful entrepreneurs•3 minutes
6 readings•Total 36 minutes
- Lesson Objectives•2 minutes
- Lesson Objectives•2 minutes
- Forbes magazine: 7 keys to hiring your Startup's first employee•10 minutes
- Lesson Objectives•2 minutes
- How a French ‘kooky cookie’ brand cracked the US market?•10 minutes
- Course Evaluation: Entrepreneurship Strategy•10 minutes
5 assignments•Total 150 minutes
- Graded Quiz Module 4•30 minutes
- Practice Quiz Lesson 1•30 minutes
- Practice Quiz Lesson 2•30 minutes
- Practice Quiz Lesson 3•30 minutes
- Verification of Course Evaluation Completion•30 minutes
1 peer review•Total 60 minutes
- How would you prepare your exit strategy?•60 minutes
2 discussion prompts•Total 20 minutes
- What do we did wrong in JobFact?•10 minutes
- Most important quality of a manager?•10 minutes
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Reviewed on Jan 13, 2026
eally liked the course! It gave us a great overview of many different topics along the entrepreneurial journey
Reviewed on May 25, 2020
fantastic course, i like its whole structure which is divided into short videos that never make it boring.
Reviewed on Jul 18, 2020
I recommend this course to everyone ,who has the vision for business, and those who want to learn more about the business world.
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