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URL: https://www.coursera.org/learn/facebook-analytics-optimize-performance

⇱ Facebook Analytics: Optimize Performance | Coursera

Facebook Analytics: Optimize Performance

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Facebook Analytics: Optimize Performance

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace

Build your subject-matter expertise

This course is part of the Facebook Content Creator Pro Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There is 1 module in this course

Unlock the power of data to elevate your Facebook strategy. In this course, you'll learn how to navigate Facebook Insights and Meta Business Suite analytics to identify what content performs best, when to post, and how to tailor your strategy for maximum reach and engagement. You'll practice interpreting real metrics, spot performance trends, and develop an actionable optimization plan—key skills for social media managers, digital marketers, and content creators aiming to make informed, results-driven decisions.

Unlock the power of data to elevate your Facebook strategy. In this lesson, you'll learn how to navigate Facebook Insights and Meta Business Suite analytics to identify what content performs best, when to post, and how to tailor your strategy for maximum reach and engagement. You'll practice interpreting real metrics, spot performance trends, and develop an actionable optimization plan—key skills for social media managers, digital marketers, and content creators aiming to make informed, results-driven decisions.

What's included

2 videos2 readings2 assignments

2 videos•Total 6 minutes
  • Why Facebook Insights and Optimization Matters•2 minutes
  • How to Use Facebook Insight Tools and Analytics•4 minutes
2 readings•Total 11 minutes
  • Facebook Insights Guide•10 minutes
  • Congratulations and Next Steps•1 minute
2 assignments•Total 30 minutes
  • Activity: Create a Facebook Optimization Strategy•20 minutes
  • Knowledge Check: Facebook Insights and Optimization•10 minutes

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28 Courses•32,741 learners

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